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  • Questitoner

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    Akash Niranjane
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    This document contains an 11 question survey for retailers about the market potential of Jaypee cement in the Haridwar region. The survey asks retailers about which cement brands are the top sellers and most preferred by customers, how retailers promote different brands, if and why they advise customers to purchase Jaypee cement over other brands, their satisfaction with Jaypee's promotional activities, important target audiences for brand promotion, effective promotional activities, complaints received about Jaypee cement, and suggestions for improving Jaypee cement.

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    This document contains an 11 question survey for retailers about the market potential of Jaypee cement in the Haridwar region. The survey asks retailers about which cement brands are the top sellers and most preferred by customers, how retailers promote different brands, if and why they advise customers to purchase Jaypee cement over other brands, their satisfaction with Jaypee's promotional activities, important target audiences for brand promotion, effective promotional activities, complaints received about Jaypee cement, and suggestions for improving Jaypee cement.

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    14 views3 pages

    Questitoner

    Uploaded by

    Akash Niranjane
    This document contains an 11 question survey for retailers about the market potential of Jaypee cement in the Haridwar region. The survey asks retailers about which cement brands are the top sellers and most preferred by customers, how retailers promote different brands, if and why they advise customers to purchase Jaypee cement over other brands, their satisfaction with Jaypee's promotional activities, important target audiences for brand promotion, effective promotional activities, complaints received about Jaypee cement, and suggestions for improving Jaypee cement.

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    of 3

    ANNEXURES QUESTIONNAIRE MARKET POTENTINAL OF JAYPEE CEMENT IN HARIDWAR REGION

    QUESTIONNAIRE FOR RETAILER

    Name of retail shop Name of the Owner Address Contact Details

    : : : :

    . Mob.: .

    1. Which is top selling Brand of cement in your shop?

    Jay-pee Prism ACC Birla If other specify.

    2. Which brand of cement do your customers prefer? Jay-pee Prism ACC

    Birla OTHER

    3. On which basis do you promote different brand of cement?

    Margin Customer satisfaction Brand name To clear the stock

    4-Do you advise the customer to prefer Jay-pee cement over other brands? YES NO Dont advise

    5-On what basis you advise jay-pee cement to your customer? Price Availability Quality Any other 6-Rate your level of satisfaction with respect to the promotional activities of the JP brand cement? Highly satisfied Satisfied Less satisfied Unsatisfied - 7- Which attempt does you rate as important that should be done Jay-pee on Technical status under brand promotion? Engineer meet

    Architect meet Masson meet Builders meet 8-Which of the following brand promotion activity of Jay-pee important for your perception?

    Wall painting T.V. advertisement Advertising in Newspaper Radio Advertisement Banners& Hording

    9--Have you received any complaints by customer regarding performance of J p cement?

    YES NO

    10-Which type of complaint does you receive for jay-pee cement? High price Availability Quality aspect Other

    11- Any Suggestion regarding to improvement of Jaypee cement?

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