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  • Marketing and Market Research

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    Joshua Ruiz
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    The document provides questions for students to answer about analyzing an advertisement and understanding marketing and market research concepts. Students are asked to identify their potential customer segments, explain why their company would need market and customer information, and describe what specific information is needed about the market and customers and why.

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    Marketing and market research

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    The document provides questions for students to answer about analyzing an advertisement and understanding marketing and market research concepts. Students are asked to identify their potential customer segments, explain why their company would need market and customer information, and describe what specific information is needed about the market and customers and why.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views2 pages

    Marketing and Market Research

    Uploaded by

    Joshua Ruiz
    The document provides questions for students to answer about analyzing an advertisement and understanding marketing and market research concepts. Students are asked to identify their potential customer segments, explain why their company would need market and customer information, and describe what specific information is needed about the market and customers and why.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Business in context: marketing and market research

    Select an advertisement from a magazine or newspapers to analyse and bring it to class next time.

    1. Is your company a market-orientated business organisation? Why?


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    2. Who is your potential customer? Identify the market segment(s).


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    3. Why would your company need some information about the market? About your potential customers?
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    4. What information do you need about the market and why do you need that information?
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    5. What information do you need about your potential customers and why do you need that information?
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