SCHOOL OF BUSINESS MANAGEMENT

MPU1052 Principles of Entrepreneurship

BUSINESS PLAN & BUSINESS MODEL CANVAS

Logo and Business Name

PROPOSED TO:
Lecturer Name

Startup Business Idea By:

Your Group Detail

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Table of Contents

Table of Contents.......................................................................................................i

List of Tables............................................................................................................iii

List of Figures...........................................................................................................iv

List of Abbreviations................................................................................................v

1.0 Executive Summary......................................................................................1

2.0 Business Description.....................................................................................1

2.1 Detailed Business Concept...................................................................................1
2.2 Business Goals and Objectives.............................................................................1
2.3 Business Goals and Objectives.............................................................................1
2.4 Legal Structure and Ownership............................................................................1
2.5 Location and Facilities..........................................................................................1

3.0 Market Analysis............................................................................................2

3.1 SWOT Analysis....................................................................................................2
3.2 Industry Analysis..................................................................................................2
3.2.1 Industry Overview..................................................................................2
3.2.2 Market Trends........................................................................................2
3.2.3 Industry Overview..................................................................................2
3.3 Market Research...................................................................................................2
3.3.1 Customer Segmentation.........................................................................2
3.3.2 Target Market Profile.............................................................................2
3.3.3 Customer Needs and Pain Points...........................................................3
3.4 Competitive Analysis............................................................................................3
3.4.1 Key Competitors....................................................................................3
3.4.2 Competitive Advantages........................................................................3
3.4.3 Customer Needs and Pain Points Barriers to Entry...............................3

4.0 Business Model Canvas......................................................................................3

4.1 Customer Segments..............................................................................................3
4.2 Value Proposition..................................................................................................3
4.3 Channels................................................................................................................3
4.4 Customer Relationships.......................................................................................4
4.5 Revenue Streams..................................................................................................4
4.6 Key Resources.....................................................................................................4
4.7 Key Activities......................................................................................................4
4.8 Key Partnership....................................................................................................4
4.9 Cost Structure.......................................................................................................4
5.0 Marketing and Sales Strategy..............................................................................4
5.1 Marketing Mix (4 Ps: Product, Price, Place, Promotion)....................................4
5.1.1 Detailed Product/Service Description....................................................4
5.1.2 Pricing Strategy......................................................................................5
5.1.3 Distribution Channels............................................................................5

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 5.1.4 Marketing and Advertising Strategies....................................................5
5.2 Sales Strategy.......................................................................................................5
5.2.1 Sales Channels (Direct, Indirect, Online, Offline).................................5
5.2.2 Sales Tactics...........................................................................................5
5.3 Sales Forecast.......................................................................................................5
5.4 Customer Acquisition and Retention Strategies..................................................5
5.5 Sales and Marketing Budget................................................................................5
6.0 Product or Service Description:............................................................................6
6.1 Features and Benefits of the Product/Service.......................................................6
6.2 Unique Selling Proposition (USP)........................................................................6
6.3 Intellectual Property (Patents, Trademarks, Copyrights)......................................6
6.4 Product Development Status and Plans (if applicable).........................................6
7.0 Operations and Management...............................................................................6
7.1 Operations Plan....................................................................................................6
7.1.1 Production Process (if applicable).........................................................6
7.1.2 Supply Chain Management....................................................................6
7.1.3 Quality Control......................................................................................6
7.2 Location Requirements and Facilities..................................................................7
7.3 Management Team...............................................................................................7
7.3.1 Detailed Resumes and Qualifications....................................................7
7.4 Organizational Structure......................................................................................7
7.5 Roles and Responsibilities...................................................................................7
7.6 Key Partnerships and Supplier Relationships......................................................7
7.7 Legal and Regulatory Compliance.......................................................................7
8.0 Financial Plan........................................................................................................7
8.1 Startup Costs and Capital Requirements...............................................................8
8.2 Sales Forecast (Monthly/Quarterly/Annual).........................................................8
8.3 Expense Projections (Fixed and Variable)............................................................8
8.4 Income Statement (Profit and Loss).....................................................................8
8.5 Cash Flow Statement............................................................................................8
8.6 Balance Sheet........................................................................................................8
8.7 Break-even Analysis.............................................................................................9
8.8 Financial Assumptions..........................................................................................9
8.9 Sources of Funding (Equity, Loans, Grants)........................................................9
8.10 Use of Funds (if raising capital)..........................................................................9
8.11 Return on Investment (ROI)...............................................................................9
8.12 Financial Milestones and Key Metrics...............................................................9
9.0 Funding Request (if applicable):...........................................................................9
9.1 Amount of Funding Requested...........................................................................10
9.2 Purpose of Funding (Working Capital, Expansion, Product Development).......10
9.3 Proposed Terms and Conditions.........................................................................10
9.4 Use of Funds (Detailed Allocation)....................................................................10
10.0 Risk Assessment and Contingency Plan...........................................................10
10.1 Identify Potential Risks and Challenges...........................................................10
10.2 Mitigation Strategies.........................................................................................10
10.3 Contingency Plans............................................................................................10
10.4 Risk Analysis and Risk Management...............................................................10
11.0 Conclusion........................................................................................................10

Appendices...............................................................................................................12

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List of Tables

No table of figures entries found.

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List of Figures

No table of figures entries found.

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List of Abbreviations

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1.0 Executive Summary

Brief snapshot of your entire business plan, highlighting the most significant points.

Explain broiefly Business Name and Contact Information, Mission and Vision

Statement. Brief Business Description, Key Highlights of the Plan, Market

Opportunity Overview and Funding Request and Use of Funds (if applicable)

2.0 Business Description

Overall description of your business, detailing what it's about and what it seeks to
achieve.

2.1 Detailed Business Concept

An in-depth discussion about your business idea. An in-depth discussion about

your business idea.

2.2 Business Goals and Objectives

Short-term and long-term goals for your business.

2.3 Business Goals and Objectives

Specific milestones you wish to achieve.

2.4 Legal Structure and Ownership

The legal structure of your business (LLC, sole proprietor, etc.) and ownership
details.

2.5 Location and Facilities

Where your business is based and the facilities it uses.

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3.0 Market Analysis

Evaluation of your industry, market segments, and competitors.

3.1 SWOT Analysis

Strengths, Weaknesses, Opportunities, and Threats of your business.

3.2 Industry Analysis

Understanding the industry your business is in.

3.2.1 Industry Overview

A holistic view of your industry's current scenario.

3.2.2 Market Trends

Patterns and changes in your industry.

3.2.3 Industry Overview

A deeper dive into the industry's nuances.

3.3 Market Research

Primary and secondary research on your target market.

3.3.1 Customer Segmentation

Different categories of your potential customers.

3.3.2 Target Market Profile

A detailed profile of your ideal customer.

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3.3.3 Customer Needs and Pain Points

Issues or problems your product/service solves.

3.4 Competitive Analysis

Evaluation of competitors and your business's position.

3.4.1 Key Competitors

Major players in the market.

3.4.2 Competitive Advantages

What differentiates you from competitors.

3.4.3 Customer Needs and Pain Points Barriers to Entry

Obstacles new entrants face in the market.

4.0 Business Model Canvas

Strategic tool visualizing how your business will operate and generate revenue.

4.1 Customer Segments

Who are the customers? What are their jobs, pains, and gains?

4.2 Value Proposition

What value does the business bring to the customer?

4.3 Channels

Through what channels do customers want to be reached?

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4.4 Customer Relationships

How does the business interact with its customers?

4.5 Revenue Streams

Where does the business make money?

4.6 Key Resources

What key resources are required to execute the business?

4.7 Key Activities

What are the key activities required to create and deliver the value proposition?

4.8 Key Partnership

Who are the key partners and suppliers?

4.9 Cost Structure

What are the major costs and expenses?

5.0 Marketing and Sales Strategy

How you plan to attract customers and make sales.

5.1 Marketing Mix (4 Ps: Product, Price, Place, Promotion)

Product, Price, Place, and Promotion strategies.

5.1.1 Detailed Product/Service Description

In-depth information about what you're selling.

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5.1.2 Pricing Strategy

How you'll price your product/service.

5.1.3 Distribution Channels

Where and how customers can purchase your product/service.

5.1.4 Marketing and Advertising Strategies

Methods you'll use to promote your business.

5.2 Sales Strategy

Strategies for converting prospects into customers.

5.2.1 Sales Channels (Direct, Indirect, Online, Offline)

Where you'll make sales (online, offline, direct, indirect).

5.2.2 Sales Tactics

Specific methods and techniques to drive sales.

5.3 Sales Forecast

Projected sales over a specified period.

5.4 Customer Acquisition and Retention Strategies

How you'll attract and retain customers.

5.5 Sales and Marketing Budget

Financial planning for marketing and sales activities.

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6.0 Product or Service Description:

Detailing what you're offering to customers.

6.1 Features and Benefits of the Product/Service

Characteristics of your product/service and their advantages.

6.2 Unique Selling Proposition (USP)

What makes your offering unique.

6.3 Intellectual Property (Patents, Trademarks, Copyrights)

Details on patents, trademarks, and copyrights

6.4 Product Development Status and Plans (if applicable)

Current status and future plans for product/service development.

7.0 Operations and Management

How your business functions on a daily basis and the team behind it.

7.1 Operations Plan

7.1.1 Production Process (if applicable)

Daily and long-term operational strategies. How your product is made or service

7.1.2 Supply Chain Management

Management of materials and resources

7.1.3 Quality Control

Ensuring product/service quality.

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7.2 Location Requirements and Facilities

Details about business locations and the facilities required.

7.3 Management Team

Overview of key team members.

7.3.1 Detailed Resumes and Qualifications

Profiles of management team members.

7.4 Organizational Structure

Overview of your business hierarchy.

7.5 Roles and Responsibilities

Who does what in your business.

7.6 Key Partnerships and Supplier Relationships

Vital business partnerships and suppliers.

7.7 Legal and Regulatory Compliance

8.0 Financial Plan

A comprehensive look at your business's financial health and projections.

[Descriptions from previous response.]

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8.1 Startup Costs and Capital Requirements

This section outlines the initial expenses required to start the business and the
capital needed to sustain it until it becomes profitable. It includes costs like rent,
equipment, inventory, marketing expenses, and any licenses or permits.

8.2 Sales Forecast (Monthly/Quarterly/Annual)

Projections are made regarding the expected sales revenue for specific periods,
taking into account market trends, seasonality, and marketing efforts. The
forecast can be monthly, quarterly, or yearly.

8.3 Expense Projections (Fixed and Variable)

This section lists anticipated expenses, distinguishing between fixed costs (like
rent and salaries) and variable costs (like production materials). The projections
help determine profitability.

8.4 Income Statement (Profit and Loss)

An essential financial document that provides a summary of a company's

performance by outlining revenues, costs, and expenses to show the company's
net profit or loss over a specific per

8.5 Cash Flow Statement

This is an analysis of a company's cash inflows and outflows over a period. It

helps in understanding the liquidity of the business and how well it manages its
cash resources

8.6 Balance Sheet

A snapshot of the company's assets, liabilities, and equity at a specific point in

time. It gives stakeholders an idea of the company's financial position.

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8.7 Break-even Analysis

Calculation to determine the point at which revenue and costs are equal, meaning
there's no net loss or gain. It's the point where a business starts to turn a profit.

8.8 Financial Assumptions

This section lists the assumptions made when preparing financial projections,
e.g., expected market growth rate, inflation rates, or average product price.

8.9 Sources of Funding (Equity, Loans, Grants)

Details where the business plans to get its funding from, be it equity investments,
bank loans, or grants. It provides clarity on the company's financial structure.

8.10 Use of Funds (if raising capital)

If the company is seeking external funding, this section explains how the funds
will be used, whether for expanding operations, research and development, or
other purposes.

8.11 Return on Investment (ROI)

This measures the profitability of an investment. It's a ratio of the net profit from
the investment to the initial cost of the investment.

8.12 Financial Milestones and Key Metrics

Business lists significant financial goals they aim to achieve, like reaching a
specific sales number, along with essential financial metrics they'll monitor, like
customer acquisition costs.

9.0 Funding Request (if applicable):

If seeking external funding, details about the amount and its allocation.

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9.1 Amount of Funding Requested

Total funding you're asking for.

9.2 Purpose of Funding (Working Capital, Expansion, Product Development)

Why you need the funds (e.g., expansion).

9.3 Proposed Terms and Conditions

Loan terms or equity shares.

9.4 Use of Funds (Detailed Allocation)

How you plan to spend the funds.

10.0 Risk Assessment and Contingency Plan

Identifying potential risks and preparing for unforeseen challenges

10.1 Identify Potential Risks and Challenges

List potential issues.

10.2 Mitigation Strategies

Ways to minimize risks.

10.3 Contingency Plans

Backup plans if things go awry.

10.4 Risk Analysis and Risk Management

Evaluation and management of business

11.0 Conclusion

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 Summarize the key points, reiterate the potential for success, and encourage action
or investment

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Appendices

Include (if applicable) Market Research Data (Surveys, Reports, Studies), Legal
Documents (Contracts, Leases, Permits). Resumes of Key Team Members. Letters
of Intent or Commitment from Partners or Investors and Any Other Supporting
Materials

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