SUKKUR Institute of Business Administration

Principles of Marketing (Final exam Fall 2011)

Time: 20 Mins Marks: 5 Multiple Choice Questions
1. What is the only element of the market mix that creates revenue?

A) B) C) D) E)

Distribution price product promotion none of the above create revenue

2. Under ____________, the market consists of many buyers and sellers trading in a uniform commodity such as wheat or copper.

A) B) C) D) E)

pure oligopolistic competition pure monopoly monopolistic competition oligopolistic competition pure competition

3. ____________ is the pricing of products that must be used along with a main product.

A) B) C) D) E)

Market-value pricing Optional-product pricing Captive-product pricing Value-added pricing Current-value pricing

4. ____________ refers to the cutting out of marketing channel intermediaries.

A) B) C) D) E)

Prointermediation Reinter mediation Deintermediation Disintermediation Exintermediation

5. A ____________ store is a retail store that carries a narrow product line with a deep assortment within that line.

A) B) C) D) E)

Wholesale Super Department Specialty convenience

6. ____________ advertising is used heavily when introducing a new product category.

A) B) C) D) E)

Informative Comparative Direct Reminder Testimonial

7. Because products are becoming more complex and a single salesperson cant handle all of a large accounts needs, ________________ selling is becoming more popular.

A) B) C) D) E)

Support Group Technical Team product

8.

A statement of organizational purpose is called a ____________.

A) mission statement B) segmentation statement C) marketing statement

D) positioning statement E) portfolio statement

9. Which environmental factor is made up of institutions and other forces that affect a societys basic values, perceptions, preferences, and behaviors?

A) B) C) D) E)

political demographic natural cultural technological

10. MIS activities begin and end with ____________.

A) B) C) D) E)

competitors information users upper management publics distributors

11. Which of the following is NOT one of the five dimensions of brand personality that have been identified?

A) B) C) D) E)

agreeableness excitement sincerity ruggedness sophistication

12. Consumers undertake ___________ when they are highly involved in a purchase and perceive significant differences among brands.

A) B) C) D) E)

assimilation-contrasting buying behavior attribution-deduction buying behavior dissonance-reducing buying behavior habitual buying behavior complex buying behavior

13. Business demand is usually ____________.

A) B) C) D) E)

very consistent very steady unpredictable derived not influenced by consumer demand.

14. ____________ is defined as buying a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation.

A) B) C) D) E)

Modified selling Pre-selling Loyalty selling Systems selling Incentive selling

15. ____________ divides buyers into groups based on social class, lifestyle, or personality characteristics.

A) B) C) D) E)

Benefit Geographic Demographic Psychographic Behavioral

16. In ____________ a firm might decide to ignore market segment differences and target the whole market with one offer.

A) B) C) D) E)

concentrated segmentation local segmentation differentiated segmentation undifferentiated segmentation micro segmentation

17. The last step of the selling process is _______________.

A) B) C) D) E)

presentation follow up handling objections approaching closing

18. An example of a(n) ____________ product is life insurance.

A) B) C) D) E)

unsought convenience expected shopping specialty

19. _____________ are forms of direct marketing that are popping up everywhere in stores, in airports, and in shopping malls

A) B) C) D) E)

Order booths Kiosks Direct market booths On-line order screens ATMs

20. A ____________ retailer is a retailer that buys at less-than-regular wholesale prices and sells at less than retail.

A) B) C) D) E)

price-taker off-price wholesale market-taker discount