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  • SWOT

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    Victor Vignau Agea
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    The company has experienced 21% average growth in foreign markets but lacks experience operating in other cultures. While sales are growing and the brand is among the top 10 in Austria, resources are insufficient to expand to another continent. Opportunities exist in developing tourism and high economic growth in potential new markets. However, political instability, high temperatures, poverty, and an unsafe perception pose threats to international expansion.

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    The company has experienced 21% average growth in foreign markets but lacks experience operating in other cultures. While sales are growing and the brand is among the top 10 in Austria, resources are insufficient to expand to another continent. Opportunities exist in developing tourism and high economic growth in potential new markets. However, political instability, high temperatures, poverty, and an unsafe perception pose threats to international expansion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
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    122 views2 pages

    SWOT

    Uploaded by

    Victor Vignau Agea
    The company has experienced 21% average growth in foreign markets but lacks experience operating in other cultures. While sales are growing and the brand is among the top 10 in Austria, resources are insufficient to expand to another continent. Opportunities exist in developing tourism and high economic growth in potential new markets. However, political instability, high temperatures, poverty, and an unsafe perception pose threats to international expansion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    SWOT

    Internal Analysys

    Strengths
    The company grows in foreign markets by 21% on average.

    Weaknesses
    Insufficient internal resources and capabilities to start a business on another continent. Lack of experience of the company in countries with different cultures. Resistance to change: Population conservative. Traditional Austrian drink, maybe not well accepted in other cultures. Many funding to open a business in a distant market

    Sales growth of 5.4%. Advertising strategy combining traditional flair and appealed to younger people. Competitive advantage: Almdudler has over 30 herbs in its drinks. Almdudler is a trademark of Coca cola. Coca cola has more experience in Oriental countries. Almdudler is among the top 10 brands in Austria and 2nd most lemonade after Coca-Cola.

    External Analysys

    Opportunities
    Open market to major foreign investments. Development of tourism growing. Demographic trends: Year 1990: 108 M ; 2000: 135 M Year; Year 2010: 186 M. High rates of economic growth. Average GDP growth of 7%. The urban population increased by 5% annually (over consumption of goods). the population between 15 and 34 years represents one third of the total, it is estimated that the marginal propensity to consumption stands at 0,76. In recent years, imports have tripled. Trade openness of 36%. Legal framework favorable to invest in Pakistan. Export Processing ZoneDevelopment. Pakistan has a system of high-level highways. Improving the logistics system.

    Treats
    Political instability. Climate: continental, high temperatures, has many variations in temperature. Poverty rates between 23% and 28%. Unemployment of 10% + Unemployment hidden. International vision unsafe country.

    Customs barriers, average tariff rate 20,4%

    1 http://www.youtube.com/watch?v=eP-0aGD5Q_E

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