2011 Atlas Standard Volume 12 - Giving Results Through Dec. 2011

the exclusive resource for monthly U.S .
cha ri tabl e gi ving resul ts, forecasts and a nal ysis
2011 standard report volume 12

including results through december
P R O F E S S I O N A L
E D I T I O N
info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 2

2012 ATLAS of Giving, info@atlasofgiving.com. This material is provided for the intended ATLAS of Giving, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving forecasts are provided for informational purposes only. ATLAS of Giving disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.
content s
nation al givin g giving at a glance results & trends
p a ge 4 p a ge 6
f orecast
p a ge 7
insight & analysi s model calcul ations faqs contact us coming n ext month
p a ge 10 p a ge 17 p a ge 18 p a ge 22 p a ge 24
F r o m t i m e t o ti m e , r e p o r t e d e c o n o m i c v a r i a b l e s a r e r e v i s e d b y t h e r e p o r ti n g e n ti t y . I n c a s e s w h e r e v a r i a b l e s r e l a t e d t o th e A T L A S o f G i v i n g d a ta a r e r e v i s e d , o u r f i g u r e s w i l l b e u p d a t e d t o r e f l e c t t h e mo s t c u r r e n t r e p o r t e d d a ta .

givi ng at a glance
nationa l resu lts h ig h light s
LAST MONTH RESULTS ($ BILLIONS)
up 0.6%

nationa l resu lts forecast
NEXT MONTH FORECAST ($ BILLIONS)
up 0.6%

givi ng results & trends

Up 7.5%
cal en d ar y td
$321.95
$346.17 l as t m on th
(v ersus same peri od pri or year)
Up 5.8%
2010
2011 p as t 3 m on th s
Up 5.9%
p as t 6 m on th s
Up 7.2%
p as t 12 m on th s
Up 7.5%

givi ng forecast
cal en d ar y e ar f or ec as t
Up 3.9%
FORECAST ($ BILLIONS) $346.17 $359.80 th i s m on th
Up 5.5%
2011 2012
(v ersus same peri od l ast ye ar)
n ext 3 m on th s
Up 4.8%
(v ersus same per i od l ast ye ar)
Up 3.6%
n ext 6 m on th s
n ext 12 m on th s
Up 3.9%

custom
How much money will YOU raise next quarter next year?
The same methods that were used to create the Atlas of Giving can be employed to create an Atlas of Giving Custom model for your organization. We can identify a unique forecasting algorithm that is specifically tailored to an individual nonprofit. Your organizations giving history and other information is used with economic and demographic variables to develop a custom revenue version. The Atlas Custom forecasting tool creates efficiencies and opportunities that have never before been available
Schedule fundraising activities and campaigns

to maximize their potential
Plan budgets with more precision than ever Realize exponential return on investment
Email today for more information.
info@atlasofgiving.com
insight & anal ysis

2011 charitable g iving a look behind t he numbers

2012 charitable g iving forecast the ye ar ahe ad

economic factors t hat affect g ivin g

other factors af fectin g giving

best and worst perfor mers b y state

insight & analysis

suggest ion s for pro fessiona l practit ion ers

insight & analysis

suggest ion s for pro fessiona l practit ion ers (cont inued)

model calculations
model calculations
precise resu lt s and trend s
reliab le forecast s
FORECAST MARGIN OF ERROR
one month 3 months 6 months 12 months
99.5% 98-99% 94-95% 91-92%

faqs
faqs
What is t he Atla s of Giving?

faqs
What are the practi cal ben efits of the Atlas o f Giving?
How was the Atl as of Giving created?

faqs
How accurate is the Atla s?
one month 3 months 6 months 12 months
$26.51 $78.96 $156.64 $309.70
$26.38 $77.61 $166.16 $339.50
99.5% 98.3% 94.2% 91.2%

faqs
How is the Atl as of Giving differ ent from other reports and indexes?
Is the Atlas of Giving useful for all types of NPOs (churches, s chools, local charities, h ospit als, etc . )?
How does the Atlas of Giving a ccount for world events and economi c chang es?
Can the Atlas of Giving be customi zed for my organiz ation?

faqs
What is PhilanthroMAX?
Will PhilanthroMAX perf orm sp ecial analytic pr ojects for cli ents?
contact us

Raise more money now.

Meet short-term revenue goals Improve donor retention Open new revenue sources Expand existing income streams
ContactustodaytogetGUARANTEEDresults. Ifwedontproduce,youdontpay.Itsthatsimple.
877-414-0078 | philanthromax.com
PhilanthroMAXleaderscreatedtheAtlasofGivingTM. Letusputouringenuitytoworkforyourorganization.
coming in the next monthly report

Year End Results and Updated Forecasts through December 2012!
Be the first to see the future of charitable giving!
Visit atlasofgiving.com to sign up to receive an email notice when the next report is available.


2011 Atlas Standard Volume 12 - Giving Results Through Dec. 2011

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2011 Atlas Standard Volume 12 - Giving Results Through Dec. 2011

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the exclusive resource for monthly U.S .

cha ri tabl e gi ving resul ts, forecasts and a nal ysis

2011 standard report volume 12

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 2

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 3

LAST MONTH RESULTS ($ BILLIONS)

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 4

nationa l resu lts forecast

NEXT MONTH FORECAST ($ BILLIONS)

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 5

givi ng results & trends

(v ersus same peri od pri or year)

(v ersus same peri od pri or year)

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 6

(v ersus same peri od l ast ye ar)

(v ersus same per i od l ast ye ar)

(v ersus same peri od l ast ye ar)

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 7

Schedule fundraising activities and campaigns

insight & anal ysis

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 10

2012 charitable g iving forecast the ye ar ahe ad

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 11

economic factors t hat affect g ivin g

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 12

other factors af fectin g giving

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 13

best and worst perfor mers b y state

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 14

insight & analysis

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 15

insight & analysis

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 16

FORECAST MARGIN OF ERROR

one month 3 months 6 months 12 months

99.5% 98-99% 94-95% 91-92%

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 17

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 18

How was the Atl as of Giving created?

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 19

one month 3 months 6 months 12 months

$26.51 $78.96 $156.64 $309.70

$26.38 $77.61 $166.16 $339.50

99.5% 98.3% 94.2% 91.2%

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 20

Can the Atlas of Giving be customi zed for my organiz ation?

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 21

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 22

Raise more money now.

coming in the next monthly report

Be the first to see the future of charitable giving!

info@atlas ofgiv ing .com 2011 v olume 12 s tandar d r e port pag e 24

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