Master of Business Administration Strategic Management MOCK PAPER

Case Study PSA Citroen Time Constrained Assignment

Assignment Brief
As part of the formal assessment for the Master of Business Administration you are required to submit a Strategic Management assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. You should answer all the questions. In all elements of the assessment you are expected to integrate theory and practice.

Learning Outcomes
Upon completion of this assignment learners will be able to:

Critically analyse a range of strategic decision-making models. Undertake a strategic analysis of an organisation. Apply a range of strategic choice frameworks to generate and evaluate an organisations strategic options. Demonstrate the need to reflect cultural and behavioural issues in the strategic process. Develop and justify plans for the implementation of agreed strategies.
Assignment Task

1. Why do you think PSA adopted the strategy of entering into joint ventures? Explain why you think it can be along term strategy. (25 marks) 2. Why do you think PSAs strategic alliances were generally successful? (25 marks) 3. Do you think PSA should revise its strategy of entering into joint ventures, considering that it was experiencing falling sales (in Europe), while VW, even without alliances, was able to secure a large market share. (25 marks) 4. What is your assessment of PSAs current situation and how should they proceed? (25 marks)