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  • Chinapc

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    Monica Reyes
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    China PC Customer Acceptance Elevation Case Background ‡ Released new PC (market share: 15%) ‡ 85% of market are international brands ‡ Plans to increase market share by redesigning the product Not significantly Making money PROBLEM Low market share (15%) International brands (85% market share) ALTERNATIVES ‡ Positioning ‡ Differentiation through features and services ‡ Attract and re-attract ‡ freebies & warranties ‡ Take advantage of weaknesses SOLUTIONS Offer services that interna

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    China PC Customer Acceptance Elevation Case Background ‡ Released new PC (market share: 15%) ‡ 85% of market are international brands ‡ Plans to increase market share by redesigning the product Not significantly Making money PROBLEM Low market share (15%) International brands (85% market share) ALTERNATIVES ‡ Positioning ‡ Differentiation through features and services ‡ Attract and re-attract ‡ freebies & warranties ‡ Take advantage of weaknesses SOLUTIONS Offer services that interna

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    25 views11 pages

    Chinapc

    Uploaded by

    Monica Reyes
    China PC Customer Acceptance Elevation Case Background ‡ Released new PC (market share: 15%) ‡ 85% of market are international brands ‡ Plans to increase market share by redesigning the product Not significantly Making money PROBLEM Low market share (15%) International brands (85% market share) ALTERNATIVES ‡ Positioning ‡ Differentiation through features and services ‡ Attract and re-attract ‡ freebies & warranties ‡ Take advantage of weaknesses SOLUTIONS Offer services that interna

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    China PC Customer

    Acceptance Elevation

    Case Background
    Released new PC (market share: 15%) 85% of market are international brands Plans to increase market share by redesigning the product

    Not significantly Making money

    PROBLEM

    Low market share (15%) International brands (85% market share)

    ALTERNATIVES
    Positioning Differentiation through features and services Attract and re-attract freebies & warranties Take advantage of weaknesses

    SOLUTIONS
    Offer services that international products or companies could not offer

    SOLUTIONS
    1. Improve software, connectivity, communications

    SOLUTIONS
    2. Improve affordability, processor, memory

    SOLUTIONS
    3. Maintain standing leader in terms of durability and right size

    ANSWERS

    LEARNINGS

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