Journal 21: Children understanding of tv advertisements: influence of age, sex and parents.
(Only abstract is given)
1) Indian children are not as easy target as advertiser and critics believe. They are able to
analyze the tv ads n develop realistic approach towards them. As the age increase the sense to analyses increases.
2) However tv ads provides edge to consumer response of children. 3) Parents also believe that ads affect the buying responses.
Journal 22: Purchase Decision Making and the Increasing Significance of Family
Types
1) Shows how the nuclear family n family headed by step parents effects the purchasing
decisions. Three distinct family types have emerged: intact (married couple), blended (step-parent families) and single parent households.
2) It has, however, been observed that compared with married mothers, single mothers shop
more often with their children and their children shop alone for the entire family more often compared to children in two parent households.
3) Teenage children see themselves as exerting more influence on the family decision
process (for example regarding both how much to spend and where to purchase) than do their parents. It is of course possible that whilst the decision may appear to be that of the child, it is set within pre-determined boundaries established by the parents.
4) Shopping Antennae (looking around/on the internet): Children from intact family
households report more often than children from single parent households that they look out for new things in shops
5) Participation in Shopping Trips Interestingly children from single parent families claim to
go on shopping trips for their computer games, CDs and DVDs more often than children do from blended and intact.
6) Views Sought by Parents on Purchases for the Parent Children from blended homes claim
less often they are asked for their advice by parents on things the parents are buying for themselves. 7) TV Media Habits and Attitudes 8) The Involvement of Children in Different Phases of the Purchase Decision 9) Involvement of Children at Each Phase of the Purchase Decision
10)
Other factor
Journal 23: A child impact on parents purchasing decision. ( A complete project related to our topic) 1) The amount of influence exerted by children is found to be dependent on certain demographic characteristics of child, a mother and family. 2) It highlights the extent of effect made by children. 3)
4) Contains tabular data which is of great importance for us. Various tables are given for
product selection :
A) Depending on age, sex of children B) Depending upon mothers age C) Depending upon family income category
T test applied to all categories mentioned above.
Journal 24: The Parent Child Purchase Relationship(chapter 3 is relevant for us describing child as a consumer ) 1)
2) Some tables and figures are given but I dont find them very relevant
Journal 25: The role of children in family decision making.
1) It used to be that husband and wife hold dominant influence family decision-making
process. However, now, their role is changing. Childrens role in family decision-making process is also significant today. 2) Shows some figures related to husband n wife decisions. 3) Highlights the area where children play major role. 4) Products purchased and Influenced by children in form of table and points broadly in form of A) Direct: which toy? B) Indirect: like furniture, car etc 5) Childhood consumer socialization: refers to the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace
6) Children learn about purchasing and consumption primarily from their parents. Televisions may have a persuasive influence on what children see and how they react to a certain brands. 7) Role of parents to teach their children how to be more effecting consumer. 8) Another factor in the family that influences a childs purchasing and consumption behavior 9) Role of peers, teachers etc 10)
