Kinetic Type - Overview

Programme: Project: Unit: Cohort: Issued: Level 3 Extended diploma in Graphic Design Kinetic Type 4 Communication through Art & Design Graphic Design Year 1 Thursday 23rd January 2012

Project Deadline: 23rd February 2012

Lecturers :

Kinetic Type- The technical name for "moving text"is an animation technique mixing motion and text. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion. Similar to the study of traditional typography of designing static typographic forms, kinetic typography focuses on understanding the effect time has on the expression of text. Kinetic typography has demonstrated the ability to add signicant emotive content and appeal to expressive text, allowing some of the qualities normally found in lm and the spoken word to be added to static text. Kinetic type has been widely and successfully used in lm as well as in television, movie title sequences and credits and computer-based advertising (web page animation and other entertainment media). Perceptual psychology research on attention, reading performance, and comprehension has indicated that time-based presentation of text can be used effectively to capture and manipulate a viewers attention and in some cases improve overall reading performance. You will need to investigate the skills used within Kinetic type, and this will prepare you in producing a short animation built within Flash that will demonstrate ability in producing text and images that evoke the emotion from a lm qoute. A range of movie audio extracts will be randomly distributed to you all on an individual basis. This selection of audio will then be visually explained with the use of Flash. You will create the mood or message of the audio with moving type and graphics to produce a professional outcome.

Tony Newbury Simon Lewis Kyle Moreno-Gray Contact Us : glanhafren@gmail.com Useful Information www.adobe.com http://tinyurl.com/62r9tf http://tinyurl.com/d9pevw

Flash CS4 Professional Digital Classroom (Paperback)

Please note: Customised typeface design is not required (you can use existing fonts)

Motion Graphic Design:Applied History and Aesthetics

Kinetic Type - Project Schedule

Programme: Project: Unit: Cohort: Issued: Level 3 Extended diploma in Graphic Design Kinetic Type 4 Communication through Art & Design Graphic Design Year 1 Thursday 23rd January 2012

Project Deadline: 23rd February 2012

PROJECT SCHEDULE: (5 Weeks- Inc Half term)

Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray

Week One - Research Week Two - Development Week Three/ Four/ Five - Final Production/ Evaluation
Please note: This is a very short project. Self directed homework is essential. You are expected to continue your development stages over the half term.

Contact Us : glanhafren@gmail.com

Dates:
23rd - 27th Jan [Incl. Project Brieng]

Schedule of Work:
Week One

30th Jan- 3rd Feb

Week Two

6th- 10th Feb & 13th-17th Feb [Half term

Weeks Three & Four (Self directed)

20th-23rd Feb [Deadline]

Week Five

Kinetic Type - Week 1

Programme: Project: Unit: Cohort: Issued: Level 3 Extended diploma in Graphic Design Kinetic Type 4 Communication through Art & Design Graphic Design Year 1 Thursday 23rd January 2012

Project Deadline: 23rd February 2012

Research into the Application of Kinetic Type Kinetic Type and Flash will be a new subject matter to you, so research is imperative in gaining knowledge. Your research will benet you with information and inspiration to produce a short kinetic type presentation at a later stage.

Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray Jenna Murphy Contact Us :

In the rst week, you will need to:

glanhafren@gmail.com Useful Information

Identify where Kinetic Type is used in T.V/ Film media. These will commonly be TV adverts, movie title sequences or credits. It is essential that you carry out screenshots with a range of annotations, noting the designer as well as explaining the general design, media (i.e photographic, handrawn, or graphical), animation techniques, emotions, atmosphere, hidden messages, proposed target audience, etc.

http://tinyurl.com/ 5u3d29u http://tinyurl.com/ 5rmjode

Identify where Kinetic Type is used in web. There is a vast array of readily available examples. Most explain script from movies, others are used in advertising. Once again, it is important to include all personal annotation as highlighted in the previous requirement.

Research into how Kinetic Type is produced. You will need to investigate software such as: Adobe Flash, Adobe After Effects, and Apple Motion.

Compare the differences between contemporary Kinetic type techniques and still image advertising (These can be traditional methods,i.e mixed media techniques, or non traditional, i.e digital). You will need to apply screenshots and make comparisons of the both techniques. You should also make note on why either method works best, according to its intent or target audience.

You will be working towards Unit 4 Learning Outcomes [1, 3]

Kinetic Type - Week 2

Programme: Project: Unit: Cohort: Issued: Level 3 Extended diploma in Graphic Design Kinetic Type 4 Communication through Art & Design Graphic Design Year 1 Thursday 23rd January 2012

Project Deadline: 23rd February 2012

Concept development This section will allow you to produce a large number of design pages that will allow you to experiment with different designs, graphics, colour schemes, etc. These sketches will all form the structure of your short kinetic animation that will explain your (pre- prescribed movie audio script). These pages should be fully annotated. We want to see your development of ideas. Generate initial concept sketches and developments by applying a range of drawing/ presentation techniques. Please note homework is compulsory at this stage.

Lecturers : Tony Newbury Simon Lewis Kyle Moreno-Gray Contact Us : glanhafren@gmail.com

Initial Ideas (At least 6 pages) - high quality illustrated and annotated initial ideas pages .
At this stage you should closely listen to your audio script and look out for keywords that will be benecial in your animation. The lm will be randomly selected by yourserlves, but you will choose the minute long audio to apply kinetic type to. Various words may allow you to produce graphics that will also work alongside your moving/ animated text.

Design Developments (At least 2 pages). Further detailed with high regard to how the text/ images will be utilised within your animation. You may want to also use primary based images, or personal sketches (mixed media) alongside your text within your animation, so these will need to be developed.

Storyboard your animation, so you will know how each scene will proceed to the next. You should type up all the words used within your script that will prepare you for the nal digital animation.

You will be working towards Unit 4 Learning Outcomes [2, 3, 4]