Presentation On Marketing Research

Flow of the Presentation

‡ ‡ ‡ ‡ Introduction Why Market Research Market Research Process Classification of Marketing Research

Introduction
‡ Links the customer, Consumer and Public to the marketer through information

Why Market Research ?

‡ ‡ ‡ ‡ Improve quality in decision making Trace Problem Focus on keeping existing customer Understand the ever changing market place

Market Research Process

Define Problem Plan Design/ Primary Data Specify Sampling Procedure Collect Data

Follow Up

Prepare/ Present Report

Analyze Data

Classification of Marketing Research

Marketing Research

Problem Identification Research ‡ ‡ ‡ ‡ Market Potential Research Market Share Research Image Research Market characteristics Research ‡ Sales Analysis Research ‡ Forecasting Research ‡ Business trends Research

Problem Solving Research ‡ ‡ ‡ ‡ ‡ Segment Research Product Research Pricing Research Promotion Research Distribution Research