OVERVIEW OF WEBMINING

Is the application of data mining techniques to extract knowledge from web data. Web Mining is the extraction of interesting and potentially useful patterns and implicit information from artifacts or activity related to the WorldWide Web.

WEB MINING
Web usage mining: automatic discovery of patterns in click streams and associated data collected or generated as a result of user interactions with one or more Web sites. Goal: analyze the behavioral patterns and profiles of users interacting with a Web site. Examples: Web search, e.g. Google, Yahoo, MSN, Ask,

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BHAYANI SUMIT

WEB MININING
Web mining can be broadly divided into three distinct categories, according to the kinds of data to be mined. 1) Web Content Mining 2) Web Structure Mining 3) Web Usage Mining

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BHAYANI SUMIT

WEB MINING CATEGORIES

CATEGORY

WCM(Web content mining)

WSM(web structure Mining)

WUM(web usage Mining)

WCM(Web Content Mining)

Deals with the discovery of useful information from the web contents/data/documents/services. web contents contains Text audio Video symbolic metadata hyperlinked data. Web Text Data(3 TYPES) 1) unstructured data( free text) 2) semistructured data(HTML) 3) fully structured data( tables or databases).

(WSM)Web Structure Mining

Mining the structure of hyperlinks within the web itself Structure represents the graph of the links in a site or between sites Reveals more information than just the information contained in documents. Rather than collecting all the index,it focues only on the links that are relevant and avoid irrelevant regions

WUM(WEB USAGE MINING)

Mines secondary data generated by the users interaction with web Also known as web log mining Works on user profiles, user access patterns, and mining navigation paths Plays a key role in personalizing space, which is the need of the hour. Uses Techniqes like: Association Rules Clustering Sequential Patterns Rough Sets

Web Usage Mining Model