INTRODUCTION

Adidas was formally registered on 18 August 1949 as Adidas AG, by Adolf Adi Dassler Was joined in 1924 by his brother Rudolf Dassler During the 1936 Olympics, Adi Dassler persuaded Olympic gold medallist Jesse Owens to wear his shoes. After the Second World War, brothers split up and Rudolf Dassler formed Puma In 2005 Adidas acquired British giant Reebok Adidas entered in India through a license agreement with Bata in 1989, Formally began operations only in 1996 Products such as footwear, bags, shirts, watches, eyewear etc. Largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world.

THE SHAPE OF 3 STRIPES ON THE ADIDAS LOGO REPRESENTS MOUNTAIN, POINTING OUT TOWARDS THE CHALLENGES THAT ARE SEEN AHEAD AND GOALS THAT CAN BE ACHIEVED.

SUB BRANDS

Adidas unveiled Bring it on ; an athlete studded campaign that seeks to inspire athletes and remind them of the significance of hard work, focus and self-belief in sports. The visually compelling 4-ad campaign features Sachin Tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga and Dwayne Bravo

New urban marketing campaign in several metro stations in Shanghai Bags, supplied by Adidas, are installed in the metro stations Passers-by can use them when they re annoyed

YOU CAN KICK} CAMPAIGN

Campaign encourages travellers to release there anger on the boxing bag, instead of on each other or the train s furniture Keeps you fit Fighting sports are very popular in the Asian part of the globe.