Adolf Dassler

INTRODUCTION ABOUT THE LEADER

Leisure pursuits, links with sporting stars and the cult of celebrity and powerful
brand names are characteristics of some twenty-first century industries. The careers
of Adolf Dassler and his brother Rudolf Dassler (1898-1974) exemplify these
tendencies. They also show how global corporations could still grow in the
twentieth century from small beginnings in uncelebrated towns.
Adolf Dassler was born in Herzogenaurach, a town of rather more than 20,000
people in eastern Franconia, 23 km north-west of Nuremberg.

He trained as a shoemaker and when he returned to Herzogenaurach after

military service in the First World War began to make sports shoes, for some of
which spikes were provided by a local blacksmith. In 1924 his brother Rudolf
(1898-1974) became his partner, and they traded as Gebrüder Dassler Schufabrik
(Dassler Brothers, shoemakers). They came to international attention in 1936 when
they provided running shoes for Jesse Owens (1913-80), the United States athlete
who won four gold medals at the Berlin Olympics. Both brothers joined the Nazi
Party, and Rudolf served in the Wehrmacht, while Adolf directed the family
company which, during the war, made soldiers’ boots.

They separated in 1948, supposedly because Adolf made derogatory remarks

about Rudolf during a bombing raid in the closing months of the war. Adolf’s
nickname was ‘Adi’ and he renamed the business ‘Adidas’ – i.e. ADI DASler. His
company, based in Herzogenaurach, prospered, providing clothing, footwear and
other items for many kinds of sport and other leisure activities, gaining a great deal
from celebrity endorsements. Meanwhile Rudolf established a parallel business
which he called ‘Puma’, with offices and factories on the opposite side of the River
Aurach. Long after the two brothers died their two companies were reconciled in
2009 by a charity football match between teams of employees.

PERSONAL PROFILE

Adolf "Adi" Dassler (3 November 1900 – 6 December 1978) was a German

cobbler, inventor and entrepreneur who founded the German sportswear company
Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma.
Dassler was an innovator in athletic shoe design and one of the early promoters
who obtained endorsements from athletes to drive sale of his products. As a result
of his concepts, Adi Dassler built the largest manufacturer of sportswear and
equipment. At the time of his death Adidas had 17 factories and annual sales of
one billion marks.

German entrepreneur best remembered as the founder of the sportswear

company Adidas. He brought the company to international prominence by
equipping athletes with Adidas gear during the Olympic Games, beginning in the
1920s.

Before Fame

He was born in the town of Herzogenaurach and trained as a cobbler after World
War I. He originally founded Adidas as the Dassler Brothers Shoe Factory along
with his brother in 1924.

Trivia

He was a member of the Nazi Party and designed boots for the unified armed
forces of Germany during World War II.

Family Life

His older brother is Puma founder Rudolf Dassler.

Associated With

Runner Jesse Owens won four gold medals wearing Adidas shoes at the 1936
Summer Olympics.

AWARDS AND ACHIEVEMENTS

Achievements Attained
2011 - Adidas AG included in Dow Jones Sustainability Indexes for 12th
time

2011 - Continued inclusion in the FTSE4Good Index

2011 - Adidas AG included in the STOXX® Global ESG Leaders indices

Silver medal for Adidas AG as "Sustainable Retail Company 2011"

2011 - Adidas Group selected as one of the world's most ethical companies

Inclusion in the Vigeo Group Indexes

 Inclusion in the ECPI Ethical Index EMU

Adidas Group among the 100 most sustainable corporations in the world

 Best rating by European consumer organizations in 2009

Re-accreditation by the Fair Labor Association in 2008

B.A.U.M. Environmental Award 2007

Product rated best for quality and CSR by Stiftung Warentest in 2006

 Adidas Group among Top Employers of the Year 2006

 LEADRESHIP QUALITIES

Adolf Dassler was a master of shoemaking technology. Adolf Dassler was an

excellent visionary.Adolf Dassler had qualities of a good entrepreneur which
helped him to create one of the most reputed brands of the sportswear industry.
Adolf Dassler had goal clarity. <Adolf Dassler was determined to achieve his
goals.

TECHNIQUES AND STRATERGIES An avid soccer player, Dassler began

producing training shoes in 1920 when he was only 20 years old. He later began to
manufacture soccer, tennis and running shoes. To ensure that each shoe would be
both safe and performance enhancing, Dassler used his own athletic experience
and the input of doctors, trainers and coaches and other athletes to guide the design
of his shoes. The meticulous attention was paid to athletes' evolving needs. Adidas
kept abreast of sport technology, incorporated the most advanced materials and
apparel of that time to ensure performance and safety into its shoes. company's
aggressive marketing strategy helped in communicating adidas quality to as large
and athletic an audience as possible.

TECHNIQUES AND STRATERGIES He considered any material that might

enhance the performance of his shoes. Dassler experimented with sharkskin as a
sole material and kangaroo skin for the sides of his shoes. It was Adi's creativity
and mastery of shoe technology alone that catapulted adidas to the top of the
athletic shoe industry. Innovation was the key strategy of Adolf Dassler for
capturing the sportswear industry. Adi Dassler was the first entrepreneur to use
sports promotion in order to make the public aware of his innovations.

8. 11. Impossible is just a word made by man…..

9. 12. By : Vibhore Sharma Deepan Gujrati Sammridh Varma

COMPANY PROFILE

Adidas AG (German: [ˈʔadiˌdas] AH-dee-DAHS; stylized as ɑdidɑs since 1949[3])

is a multinational corporation, founded and headquartered in Herzogenaurach,
Germany, that designs and manufactures shoes, clothing and accessories. It is the
largest sportswear manufacturer in Europe, and the second largest in the world,
after Nike.[4][5] It is the holding company for the Adidas Group, which consists of
the Reebok sportswear company, 8.33% of the German football club Bayern
Munich, and Runtastic, an Austrian fitness technology company. Adidas' revenue
for 2018 was listed at €21.915 billion.[1]

The company was started by Adolf Dassler in his mother's house; he was
joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe
Factory. Dassler assisted in the development of spiked running shoes (spikes) for
multiple athletic events. To enhance the quality of spiked athletic footwear, he
transitioned from a previous model of heavy metal spikes to utilising canvas and
rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at
the 1936 Summer Olympics. In 1949, following a breakdown in the relationship
between the brothers, Adolf created Adidas, and Rudolf established Puma, which
became Adidas' business rival.

Adidas' logo is three stripes, which is used on the company's clothing and
shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from
Finnish sports company Karhu Sports, became so successful that Dassler
described Adidas as "The three stripes company".

TYPE OF THE COMPANY

Adidas is a multinational corporation, founded and headquartered in

Herzogenaurach, Germany, that designs and manufactures shoes, clothing and
accessories. It is the largest sportswear manufacturer in Europe, and the second
largest in the world, after Nike.[4][5] It is the holding company for the Adidas Group,
which consists of the Reebok sportswear company, 8.33% of the German football
club Bayern Munich, and Runtastic, an Austrian fitness technology company.
Adidas' revenue for 2018 was listed at €21.915 billion.[1]

The company was started by Adolf Dassler in his mother's house; he was
joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe
Factory. Dassler assisted in the development of spiked running shoes (spikes) for
multiple athletic events. To enhance the quality of spiked athletic footwear, he
transitioned from a previous model of heavy metal spikes to utilising canvas and
rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at
the 1936 Summer Olympics. In 1949, following a breakdown in the relationship
between the brothers, Adolf created Adidas, and Rudolf established Puma, which
became Adidas' business rival.[2]
 AREA AND LOCATION

headquartered in Herzogenaurach, Germany,

PRODUCTS AND SERVICES

Products

Apparel

Adidas sells a range of clothing items, varying from men's and women's t-shirts,
jackets, hoodies, pants and leggings.[35]

The first Adidas item of apparel was the Franz Beckenbauer tracksuit created
in 1967.[2] Adidas AG is the largest manufacturer of sports bras in Europe, and the
second largest manufacturer in the world.[36]

Sportswear

Association football

Autographed jersey of the Spain national football team that was manufactured by
Adidas for the 2014 FIFA World Cup

One of the main focuses of Adidas has always been football kits,
and the associated equipment. Adidas remains a major company in the global
supply of team kits for international association football teams and clubs.

Adidas makes referee kits that are used in international competition and by
many countries and leagues in the world. The company has been an innovator in
the area of footwear for the sport, with notable examples including the 1979
release of the Copa Mundial moulded boot used for matches on firm dry pitches. It
holds the accolade of the best selling boot of all time. The soft-ground equivalent
was named World Cup and it too remains on the market.

Baseball

Adidas has also provided baseball equipment and sponsors numerous players of
Major League Baseball and Nippon Professional Baseball in Japan.

Adidas Baseball hardgoods are licensed to Dick's Sporting Goods.[41]

 From 1997 to 2008, Adidas sponsored New York Yankees.[42]

Basketball

Adidas' Superstar and Pro Model shoes, affectionately known as "shelltoes" for
their stylized hard rubber toe box, were fueled by, among others, coaches such as
UCLA's John Wooden.[43] Adidas drew about even with Converse in basketball by
the mid 1970s before both started to fall behind then-upstart Nike in the early
1980s.[44] Subsequently, Adidas

Cricket

Indian cricketer Sachin Tendulkar, batting with his personalized Adidas Cricket
Bat
Adidas began manufacturing cricket footwear in the mid 1970s, with their initial
target market being Australia. Their shoes were a radical departure from traditional
leather cricket boots which had remained basically unchanged for decades, being
lighter and more flexible but also offering less toe protection,

Golf

Adidas Golf manufactures golf clothing, footwear, and accessories. Men's and
women's equipment includes footwear, shirts, shorts, pants, outerwear (wind suits),
base layer and eyewear.

Gymnastics

From 2000 to 2012, Adidas has provided men's and women's gymnastics wear for
Team USA, through USA Gymnastics. USA Gymnastics and Adidas sponsorship
concluded at the end of 2012. In 2006, Adidas gymnastics leotards for women and
Adidas men's competition shirts, gymnastics pants and gymnastics shorts have
been available in the United States, with seasonal leotards offered for Spring

Lacrosse

In 2007, Adidas announced its entering to the lacrosse equipment, also sponsoring
the Adidas National Lacrosse Classic in July 2008 for the top 600 high school
underclassmen players in the United States.
Skateboarding

Adidas Skateboarding produces shoes made specifically for skateboarding,

including the redesign of previous models for skateboarding. The brand also
releases signature models designed by team riders.[55]

Adissage

Adissage is also a uni-sex slide-style sandal. Available in black, navy, light blue,
black with pink, and other assorted colors, the sandal has the trademarked three
stripes on a velcro strap toward the front of the shoe. On the side of the shoe,
toward the heel on either side, the manufacturers name appears.

SERVICES

Creating an impressive sports field demands both great architects and people who
maintain and take care of it. Likewise, our facility and services teams create an
environment where great minds can invent great things easily and without barriers. 

From company-wide security and safety programs to convenient, sporty

facilities to the best cafeteria food and all sustainability challenges: our tasks are as
diverse as our team. Find your perfect fit here - whether it’s supervision or
execution. If you want to invent the future of sports, invent its labs!

ADIDAS COMPETITORS

Nike

Do you know which brand is the world’s leaning footwear and clothing brand?
Your answer should be none other than Nike. It is the most trusted brand looking
for inspiration and invocation in the life of every person who has a body.

PUMA

PUMA is worth mentioning and one of the strong Adidas competitors. The reason
is that once Puma and Adidas were operated under the brand name of Gebrüder
Dassler Schuhfabrik by Rudolf and Adolf.
Under Armour

The third in the competitor list is Under Armour. Another successful brand in the
category of sports, footwear and casual apparel founded in 1996. The company
shows great commitment and become leader in the apparel and footwear industry.
According to the company annual report, it the business

New Balance

New Balance is an American multinational brand that maintained its

manufacturing presence in the United States and United Kingdom

ASICS

ASICS founded in 1949 with the committed to contribute to society through sports.
ASICS is Japanese brand engaged in developing,
FILA
Fila is a Korean based sport company that manufactures and distributes both sports
and leisure footwear and apparel. Fila is a good choice for middle class

Hanesbrands

Hanesbrands is an American apparel brand that designs, manufacture and sells

different type of apparels to men, women and youth. There are four basic segments
of the company Innerwear,

Li Ning

Li Ning is a Chinese company that manufacture sports footwear and sports goods.
Both in China and different parts of the world Li Ning has many endorsements.

Anta

Anta is a Chinese sportswear company that designs and manufactures and

distributes and sells sports footwear, clothing and related accessories under the
brand name of ANTA
Contact

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in our FAQ section? Feel free to reach out to us directly. We’ll try to answer your
request as soon as possible.

adidas AG

Adi-Dassler-Strasse 1
91074 Herzogenaurach

MANAGING DIRECTORS

Adidas has 5 board members and advisors

Roland Auschel

Kasper Rorsted

Eric Liedtke

Herbert Hainer

Robin J. Stalker

CSR ACTIVITIES

CSR of Adidas includes environmental issues concerns, sustainable materials

usage and labors’ rights. They do recycle in both companies and factories, and they
produce products by recycle materials like inlay soles, textiles, metals, plastics,
packaging and rubbles.Moreover, Adidas works with organic cotton farmers and
use their products,

The following is Adidas 10 year targets,

2015 Adidas Sustainable Targets6EnvironmentReduce energy consumption

20%Reduce carbon emissions 30%Save water 20%Reduce waste 25%Social
Compliance80% of direct supplier factories to meet 3C or better under our social
compliance model Common industry-wide monitoring platform used to check

GLOBAL GROSS PROFIT OF THE ADIDAS GROUP FROM 2000 TO 2018

In 2018, the adidas Group reported a gross profit amounting to around 11.4 billion
euros, in comparison this figure stood at less than six billion euros in 2010. Adidas
is one of the largest and most recognizable sportswear and sporting goods
manufacturers in the world. Adidas generates the majority of its revenues from
footwear, with the remainder coming from apparel and sporting equipment and
accessories.