The Life of

Walt Disney was born in Chicago Illinois Walt had very early interests in art, he would often sell drawings to neighbors to make extra money He created their own studio called Disney Bros, once he came to Hollywood, along with Roy 1st commercial success: Oswald the Lucky Rabbit 1st full length movie: "Snow White and the Seven Dwarfs" was released in 1937.

Always remember that this whole thing was started with a dream and a mouse

Based on Timing of Venture Creation:  Early starters

Based on Socio-cultural Variables:  1st generation entrepreneurs

SELECTIVE SIEZED CONTROL FOLLOWED HIS DREAMS CREATIVE

HE PUSHED HIS SALES

1923 - Walt Disney moved to California with a huge dream With the release of Steamboat Willy in 1928, Disney and Mickey became a household name

1934- Snow White was conceptualized Walt created such classics as Bambi, Pinocchio, Dumbo, Fantasia, Cinderella, Sleeping Beauty, 101 Dalmatians, Jungle Book, and Mary Poppins

Mickey Mouse is one busy entrepreneur. The Walt Disney Company (NYSE: DIS) was founded in 1923 and is based in Burbank, CA. The company, together with its subsidiaries, is a diversified worldwide entertainment company. It provides entertainment and information through five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

"You never knew which Walt was coming to your meeting

Disneys 3 Steps to Success

 The Dreamer  The Realist  The Spoiler

Drive to learn Drive to acquire Drive to defend

The elements used to organize the creative work force and guarantee creative outcomes

Room 1 The Dreamer (Drive to Learn)

Room 2 The Realist (Drive to Acquire)

Room 3 The Spoiler (Drive to Defend)

Ideas will return to Room 1 to allow for the work on the project to continue, repeating the cycle. If an idea does not survive through Room 3, the idea is abandoned.

 I can never stand still. I must explore and

experiment. I am never satisfied with my work. I resent limitations.

What is a dreamer?
 Represents unrestrained creativity  A dreamer asks "If we had no

constraints, what would we love to do next?"

We cannot do fantastic things unless we know what is real and what is not

The realist is pragmatic and practical Our business will grow with technical advances. Should technological advance come to a stop, prepare our funeral. We need new tools and refinements.

The spoiler checks by wondering, "There is something wrong with this. What is wrong with this? Critical thinker Critically evaluates the work of the realist and dreamer

The Realist

Drive to Acquire

Social norms

Personal values

Past experience

Disney Culture

Drive to Bond Mental skill set resolves competing drive demands

Goal-directed choice and effort

The Dreamer

Drive to Learn

The Spoiler

Drive to Defend

Criticisms and Rumors of

On July 28, 2003, Time Magazine wrote an article of inspirational people with dyslexia. People around the world were amazed at their new role model who was able to overcome it. Recent studies have shown that he indeed did not have dyslexia. Time guessed at this inference because he enjoyed writing his words backwards at times, and since their was no sources denying it, they assumed he had dyslexia.

YES, BECAUSE:

NO, BECAUSE HE WAS:

He always had great ideas He had great storytelling skills; people were constantly amazed at what he could come up with He could think like the characters, thus creating their perfect reactions to the problems of the plot Had great enthusiasm, brought up spirits, and was a great cheerleader. He encouraged his animators to think boldly. Acted out his ideas, which entertained everyone Believed immensely in his studio and cartoons He was inspirational, determined, hard-working He didnt just supervise, he coordinated and put together everything the studio did

Overbearing Mercurial (ever since breakdown) Ungrateful * Impossible to please * The undisputed power of the studio After his company became successful, he never animated or wrote the stories. Operate entirely by instinct, which changed constantly

* Not according to everyone

It would usually be like listening to a new fairytale, and we would break up the session happy and amazed that the solution to your story problems should be so simple and different. Walts animator (Gabler 208)

Although Walt Disney is cherished by many around the world and has inspired numerous amounts of people, there is still a mass of people who are against this man.

The educators against him believe his stories:

     

Leave no imagination for the children; everything is too obvious and does not force them to think Are too simplified to read, yet the content should be for a generation that is capable of reading Are setting a bad example (ex: in Pinocchio, there is a street called Tobacco Lane and Jiminy Cricket smokes a corncob pipe.) Make children believe animals and toys can talk and come alive when you are not looking Ruin the beauty of how a folk tale should be Give children false accusations of life (the prince always gets the girl; your nanny can have magical powers so you dont have to clean your room; etc) He is just out to get money. He raised prices on stuffed animals just because they are famous characters. His cartoons keep the children from going outside. Some people even think he was a pervert. There are individuals who believe he has put sexual innuendos in his cartoons This pretty much sums it up:

Others against him say:

   

"$360 for a family, $20 to park, $100 to eat, crowded lines, perpetuating the fantasy that animals can talk and actually have feelings". Really Walt...the happiest place on earth??? Whose dreams are really made here? An unhappy chemistry teacher, Mr. Langdale

If you can dream it, you can do it. Walt Disney

As a child, Walt Disney was constantly optimistic and spreading enthusiasm throughout his neighborhood. He suffered through beatings from his father, bankruptcy, and mental breakdowns while keeping a true determination and a positive attitude when surrounded by other people. Although he was temperamental at times to his loyal employees, they were inspired by him and saw his creativity daily. Through constant hard work and always believing in himself, Walt Disney was able to make a lasting impression on the world.

From mid-1985 to 1990, Disney broke profit records for more than twenty straight quarters Eisner officially turned Walt Disney Productions into The Walt Disney Company Eisner officially turned Walt Disney Productions into The Walt Disney Company

PROS AND CONS

Pros: -Expansion of company -Financial health -Diversification of interest Cons: -Lost the "magic" of Walt Disney -Employee satisfaction/loyalty decreased -Disney image to other companies declined (ex: Pixar)

FACTS AND FIGURES

Lists: #66 Highest Market Cap #20 Best Performers In Media Revenue: $36.29B Profit: $3.31B 43% of shareholders voted against Eisner

The entertainment companys success is driven by its product innovation, which means its key value driver is its creativity. Thus the strategy for the entertainment company is to focus on hiring the most creative people in the industry and providing ample opportunities for their creative output to be manifested in the companys products and services. For the entertainment company, building individual capabilities and fostering innovation are just as important as the creative output of its employees, although this company cannot be oblivious to efficiency and market pressures.

"I only hope that we never lose sight of one thing, that it was started by a mouse."