Professional Documents
Culture Documents
Repoussé>
Selected Path. You'l see the path shape extruded and the gray
fill wrapped around the object. You'l also see the Repoussé
«log open. Don't be discouraged by this massive panel; we're
‘only concentrating on a couple things here.
[STEP FOUR: First, lok atthe toolbar onthe side. These tooks
‘alow you to manipulate the angle and positon ofthe shape while
the Repoussé dialog is open. Grab the Rotate the Mesh tool at
the top, then cick-and-rag onthe shape to moveit around. You
can see the backdrop is taking shape. Click the Return to intial
"Mesh Position icon (house) atthe bottom ofthe toolbar to reset
‘the object to its original poston. Then, hold down the Shift key
‘and click-and-drag tothe right totum the shape toward you. We
‘eed to increase the Depth ofthe extrusion to fil the sides ofthe
‘amas. inthe Extrude settings, change the Depth to 2.5, Ths will
‘ive us some excess forthe postoning, Last, click onthe Retuen
‘onal Mesh Position icon again to reset the positioning, We'll
Totate it nto its final place using the 3D tools back in the main
window. Click OK.
‘STEP FIVE: Now we have our backdrop piece. Select the
Object Rotate tool K) in the Toolbox, and then in the Options
Bar, locate the X, Y, and Z Orientation settings. Highlight the Z
setting and set it 10-90 to rotate the object to face you. It still
doesn't fit in the canvas area because it's sitting further back
‘away from us in 3D space.
‘STEP SIX: Cick-and-hold on the Object Rotate tool in the
Toolbox and select the 30 Object ide tool from the yout menu
Clidcend-crag the object othe right so t's more centered, and
then drag down to sie the object forward in space towed you
untlit completely fils the canvas area. You want the cuved
front edge jst above the bottom edge like you see here
intel te.
oe
else a Lee
5 ee
* stoned
= oa'STEPSEVEN: With the backdrop object in place, let's apoly
the texture to finish it. Bring up the Layers panel and look at the
30 layer containing the backdrop shape. Under the layer, yout
see a couple texture files sted. Double-click the Layer 1 Extru-
sion Material to open that texture file in a separate window.
'STEPEIGHT: Open the background texture file you want to
se. We're using the subtle stone texture that we showed you
in Step One terture_1,p5d in the download fils). Switch to the
Move tool (V) and drag-and-drop the texture into the Layer 1 Ex.
‘rusion Material file. Add the Shift key as you drag it over to drop
it in the center. Use Free Transform (Command-T[PC: Ctf-T) to
scale the texture if necessary to fit in the canvas area. Hold the
Shift key and clck-and-drag outside the Free Transform bounding
box to rotate the texture 90° clockwise so the grain ofthe tex
‘ture willbe horizontal rather than vertical inthe final shape. Press
Enter to commit the transformation. When done, simply close
‘the Layer 1 Extrusion Materia file and save the changes. This wil
‘update the texture surface on the 3D object.
'STEPNINE: It might be necessary to adjust the scale and
positon of the texture on the 3D surface. In the 3D panel, go
to the Materials section by clicking the third ican atthe top.
In the lst of materials, click on the Layer 1 Extrusion Materia
‘and go to the Diffuse setting just below, Click on the drop-
‘down menu to the right and choose Edit Properties
Here's where you can adjust the U and V Scale and Offset.
By changing these settings, you change only the scale and
position of the texture on the surface of the 3D object, not
the 3D object itself. These settings will vary depending on the
texture, so it's easier to click on the arrow next to the number
‘and use the slider to adjust and eyeball the positioning. That's
how | came to these numbers here.
Perhaps you're thinking that this isa lot of complicated
steps to get a simple backdrop, but the real advantage here
is that all the legwork is done at the beginning, To get a dit-
ferent backcrop, all you need to do is to reopen the Layer 1
Extrusion Material file, import a new texture, and with some
‘adiusting of the Diffuse Texture Properties, you can create a
new backdrop in no time. This s way better than going back
{and creating the backdrop all over again in 3D,
‘So now that we have the backdrop, we need to light it
‘Another great advantage isthe ability to create realistic ight-
ing scenario. By default, Photoshop has aleady added three
Infinite lights to create an overall ambient lighting effect. But
‘we're going to add a spottight, as well, to give the scene a
litle more drama,
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‘STEP TEN: In the 30 pare, goto the Light section by
licking onthe last kon atthe top. You'l see the te lfrite
Lights inthe list fats, Goto the botom ofthe pane and
click the Crest a New Light icon and choose New Spot ight
if you don't ee the light; go tothe bottom of the 3D
pane and cick on the Toggle Misc 30 Extrasicon (ye witha
Imesh) and choose 3D Ughts to tun othe wiefames. the
icons grayed ou, click on one ofthe tok on the let se of
the 30 pane to actnateit) Th wl hep with he positioning
STEPELEVEN: Use the 30 Light tools located in the 3D
panel toolbar (fourth set of tools from the top) to reposition
the light, Here we used the 3D Light Side too! to move the
light to the ight and bring it forward a bit, then used the 3D
Light Rotate Tool to make sure the ight s pointed atthe center
Of the backdrop. The light is lve so you can see it move when
you reposition the light source, Finally, in the 3D panel, set
the intensity to 1.2, This will make the light brighter. In this
‘example, we added only one spotlight but we encourage you
to play with multiple lights and other styles of ights to see how
creative you can get jst with lightning,
STEP TWELVE: From here, it's merely building the 2D ele-
‘ments on top of the new backdrop. You can place anything
you want on the stage. In ths example, | started by bringing
the bottle into the scene on a new layer above the 30 layer and
scaled and positioned it in relation tothe scale ofthe backdrop.
| continued to add cracks and other elements to give the effect
of the bottle exploding, For the splash effect, | extracted a water
splash from a simple stock photo then converted it oa 3D post-
catd. then rotated multiple duplicates ofthe same postcard layer
at ciferent anges to get more variation of the water explosion.
STEPTHIRTEEN: For the blue color cast, | added a Hue!
Saturation adjustment layer near the top ofthe layer stack. To
‘add your own color cast, click on the Create New Adjustment
Layer icon (haf-black, half-white circle) atthe battom of the
Layers panel and select Hue/Saturation. In the Adjustments
panel (WindowAdjustrents), lick the Colorize checkbox and
set the Hue to 215, Saturation to 25, and Lightness to 0. As 2
final touch, | added a 3D bullet | created using a simple path
shape layer.
‘The main point 'm trying to make here is that the subtle use
cf 30 can create a realstc backdrop for an image that's built
in both 20 and 3D. The use of 3D to create the background
yields a very convincing environment that can be altered
‘Quickly by simply changing the texture file
If you have Photoshop C35 Extended, | encourage you to
ive 30 a try. The bes strategy isto jump in without a definite
‘goal in mind and just play with the tools and features to get
2 feel for what they do. Ifyou dig deep enough, you'l find a
‘word of possiblities you never knew were there. IC
esDo your images reflect your visio
Available for Windows and Mae OS XY BEGINNERS WORKSHOP Lesasnioen
Blending Images
Perched atop your Layers panel is a drop-down menu that controls how color (pixels) on one layer inter-
acts with color on another. By using these blend modes, you control how layers blend together. This issue,
welll look at how to use blend modes to create a quick collage that adds visual interest to winter photos.
> Before diving into blend modes, it’s helpful to think of the colors
‘on your layers as having three pars
+ Base colors: Thisis the color you start with, a color that lives
Jn your photo mage layer)
‘+ Blend colons): Ths the color you're adding to the base
olor, whether it's a photo or illustration on another layer,
‘a color you're adding to a new layer via the Brush tool,
a Shape layer, etc
‘+ Result colors): This isthe color you get after mixing the base
with the blend color using layer blend modes.
t qe ae
modes
Blend modes are divided into categories based on their neutral
color—a color that causes no change in that particular blend
‘mode. In the Darken category, Photoshop looks atthe base and
blend colors and keeps only the darkest ones. Using a blend
‘mode in this category always results in a darker image than you
started with, The neutral color inthis category is white, meaning
ithas no effect on the blend color; white areas in your blend
color just disappear. These modes are perfect for swapping a
light-colored background for something darker. Modes in the
Lighten category do the opposite; they produce a lighter image
than you started with. The neutral color in this category is black,
‘making these modes perfect for swapping a dark background
for something lighter.
(" ui
'STEPONE: Open the base image for your collage, such as this
snowboarder. This kind of project is @ great opportunity to use
stock images in conjunction with your own. For example, & quick
search for “winter background" and "snowflakes" on iStock-
pphoto.com yielded the texture-rich beauties used in ths tutorial
You can also create your own textures by capturing branches,
pinecones, defocused lights, et.
(WAP members may download the files used in this
tutorial at http:members,photoshopuser.com/magazine/
{ssueffebruary-2012. All files are for personal use only.
‘STEP TWO: Choose Fle>Place and navigate to where the sec-
(ond image lves on your hard drive. Click Place and Photoshop
‘adds the photo orilustration as a smart object, complete with
2 resizable bounding box. To make it smaller, press-and-hold
the Shift key as you drag a corner handle diagonally inward. To
‘make it bigger, Shift-drag a comer handle diagonally outward, Step Four(Don't enlarge a photo more than 30% or you'll lose quality
lustrations can be enlarged as much as you want.) Reposition the
image within the document by clicking-and-cragging within the
bbounding box (you can always use the Move tool V] to position
the image later. Press Enter when finished
[STEP THREE: With the snowflake layer active, use the menu
at the top of your Layers pane! to change its blend mode to
Linear Burn (or press Shift-Option-A [PC: ShiftAlt-AD. This mode
‘produces the darkest result color of any mad inthe Darken cate-
‘gor, and gives your image an extra dose of contrast
STEP FOUR: Add a layer mask tothe snowflake layer by dlick-
ing the crce-within-asquare icon at the bottom of your Layers
panel. Photoshop adds a white thumbnail to the right of the
layer thumbnail. Click it to activate the mask,
‘STEP FIVE: When using layer masks, painting with black con-
eal the layer contents and painting with white reveal it. Think
ofa layer mask as digital masking tape—painting with black is
the equivalent of applying tape (thereby hiding what's under it),
“while painting with white pees the tape off. To hide part ofthe
snowflakes, paint with black. Press B to grab the Brush tool and,
se the Brush Preset Picker in the Options Barto choose asoft-
edged brush, Press D to set your Foreground and Background
olor swatches to the default of black and white. Look at your
color swatches atthe bottom of your Toolbox and press X until
black ison top.
[STEP SIX: Mouse over to your image and brush across the area
you want to hide (the snowflakes infront of the snowboarder).
Ifyou hide too much, press X to swap color swatches—so you're
painting with white—and brush back over that area to reveal it
Press X again to swap back to painting with black and continue
hing snowflakes. To decrease the size of your brush, press the
Left Bracket key Q), To increase the size of your brush, press the
Right Bracket key (). Zoom into your image by pressing Com-
‘mand-+ (PC: Ctr-# repeatedly so you can fine-tune the edges,
'STEPSEVEN: To keep the overall mage from being to dark,
lower the Opacity ofthe snowflake layer to 90%,
[STEP EIGHT: Choose File>Save As and pick Photoshop fram
the Format drop-down menu so your layers stay intact after clos-
ing the document. Give your masterpiece a name and dick OK,
Here's the exact same technique shown on a darker image with
the texture layer set to Screen made (found inthe Lighten cate-
‘gory. As you can see, a quick change in blend modes can make
2 realy nice collage—fest! Until next time, may the creative force
bbe with you all. co
—
BepeigheY CLASSIC EFFECTS
Classic Carbon Fiber Background
PETE COLLINS
Oftentimes, the first step in any project is to set the tone with a background graphic. Carbon fiber is used in
everything from racecars to over-the-top bathroom fixtures, soit’ a great material to use fora background.
{Im going to show you how to make it into a seamless pattern that you'll want to use over and over.
D sTePone: Start a new 400x400-piel document at 72 dpi
Press Command-R (PC: Ctt-R) to turn on the rulers, and drag
2 vertical guide out to the center at 200 pores.
STEP TWO: Click onthe Creste a New Layer con at the bot-
tom of the Layers panel, and then use the Rectangular Merquse
tool (M) to select the left haf ofthe document. ress Shft-
Delete (PC: Shitt-Backspace to bring up the fil cialog. Choose
'50% Gray in the Use drop-down menus and cick OK.
STEP THREE: Press D to set the Foreground and Background
colors to their defaults. With the selection stil active, go to
Filter>Render>fibers. Apply settings similar to what you see
here, or season your fibers to your own taste, and click OK.
'STEPFOUR: Now we're going to make the fibers look a litle
‘more ordered by adding a vertical motion blur to them. Go to
Fiter>Blur>Motion Blur. Once again, you can choose whatever
settings you lke forthe look you want.
STEPFIVE: To imitate the weave of carbon fiber, we need to
apply a couple gradients. Create a new layer and switch to the
Gradient tool (G). Right-click in the document and select the
Foreground to Transparent gradient in the Gradient Picker (your
Foreground should still be black). Drag a gradient from the bot-
tom to the center of the document. Repeat forthe top, except
press X to set your Foreground color to white. k's best to have
each gradient on its own layer so you can drop the opacity of
each element inividually according to how it looks
'STEPSSIX: Click the top layer in the Layers panel and then
Shift-click the fibers layer to select all three layers. Press
(Command: (PC: Cir) to merge them together, and create a
duplicate layer by pressing Command: (PC: Ct). Now go to
Fiter>Other>Oifset. We want to offset this layer halfway hori-
zontally and then halfway vertically across the canvas. Since our
amass 400-pixes square, plug in 200 pixels for Horizontal and
~200 pixels for Vertical. Make sure thatthe Wrap Around option
's0n. This will alow the layer to be wrapped around so thatthe
top and bottom create a perfect match, Click OK.
vs ontSTEP SEVEN: Carbon fiber is very small, so we don’t need
such a large pattern—the 400-pixel document just made it
easier to work with. Go to image>tmage Size, tun on Resamoke
Image, resize the image to 50x50 pixels, and click OK
STEPEIGHT: Go to Edit>Define Patter. You can give ita
fancy name ke Carbon and dick OK. (Iwas going to name it
George, but then | started thinking about a lot of Bugs Bunny
cartoons and got distracted, so | figured Carbon was safer)
'STEPNINE: Create a new document according to the size of
Your project. We've created one fora 1,024x768-pxel Web docu
‘ment, Create anew layer and use the Fill dzlog to fillt with
black so that if the carbon fiver i too light, you can drop the
‘opacity and let the black darken the image. Create a secand new
layer fled with black to use for your actual pattern,
'STEPTEN: Double-click on the top black layer in the Layers
panel to bring up the Layer Style clog, Click on Pattern Overlay
in the list of Styles on the left. Click on the Patter thumbnail anc
choose the Carbon pattem you just made at the bottom of the
Pattern Picker. Adjust the Scale ofthe pattern using increments
such a5 100, 50, or 25% to keep the image at maximum sharp=
rness—odd numbers tend to make the pattern softer. Click OK.
STEP ELEVEN: The key to making the carbon fiber look
{900d isto ad lighting to it. Go back into the Layer Style dialog
and add a Gradient Overlay. Set the Blend Mode to Multiply,
lower the Opacity, click the Reverse checkbox set the Stye to
Rall, and push the Scale to the max. You can dlick-and-drag
inside the document to reposition the gradient. Click OK. Now
ithas more depth
STEP TWELVE: All we need now is some cool type, filed with
the same pattem and rendered smaller, along with a shiny race-
cat, and the image is complete. We can use tis background for
2 watch ad, technical or sports products, or anything that would
look good with carbon fiber, which is almost anything—except
‘broccoli! And now that you have the patter in your gallery, it's
ready to use again and again.
cLassic EFFECTSKey concerts: @) rent!
YFROM BERT’S STUDIO BERTMONROY
Creating Ribbed Fabric
‘The creation of clothing can take many different directions, depending on the material. Some fabrics, such as sik can
be shiny and contain reflections of surrounding lights; other fabrics, such as corduroy, can have ribbing. In this tutorial,
youll see how the ribbing in various materials can be easily created.
D> Keep in mind what I've said in this column many times—a solu-
tion to one problem, with alight alteration, can be the answer
10 another problem. What you'll see here isn’t corduroy but
rather the ribbing found on the collars and cuffs of some shits,
like the one seen here, These two totally different fabrics can be
created using the same technique.
'STEPONE: The fist thing you need to do is create a pattem
that wil serve asthe ribbing ofthe fabric. Create a new docu
‘ment that's 4x4* at 72 dpi. Creating a single vertical fine will
become the basis for this texture, To create the line, draw out
2 selection with the Rectangular Marquee tool (M). Press D to
set your Foreground color to black, and press Option-Delete
(PC: Alt-Backspace) to fill the selection with black
‘STEP TWO: Still Using the Rectangular Marquee tool, select
part of the line plus white space of equal thickness to the eft
ofthe black tne
STEP THREE: Tum the selection into a pattem (Edit»Define
Patter). You can name it whatever you wish. Note: The ad~
ditional space will determine how close the lines appear to each
other. The larger the wihite space, the further apart the ribbing
will appear.
STEPFOUR: The next step assumes you've created the basic
shape forthe garment in a high-res document (300 doi). The
Pen tool (P) is what | usually use to create shapes. Click the
Create a New Layer icon at the bottom of the Layers panel
‘Command:-cick (PC: Ctr-ctick) on the path inthe Paths panel
(WindowsPaths) to create a selection, and fil the selection for
the shape of the cuff with the desired color. Press Commmand-D
(PC: Ctr-D) to deselect.
step One step Two
STEP FIVE: Create 8 new layer above the layer containing
the cuff shape. Go to EditsFill and select Pattern in the Use
drop-down menu. Click on the Custom Pattem thumbnail,
select your new pattem atthe bottom of thelist, and click OK
to fil this layer with the verticaly striped pattem. n the Layers
panel, set the layer blend mode to Multiply to allow only the
dark stripes to be visible, thus making them appear as indents
5 inthe fabric, Lower the Opacity sightly—enough to soften the
(054 darkness ofthe stripes. Step FourSTEP SIX: Turn the two layers (cuff and pattern) into a Clip-
ping Group to mask the pattem inside the shape of the cu.
‘This can easly be done by clicking in between the two layers
in the Layers panel while pressing the Option (FC: Alt) key.
STEP SEVEN: It’s now necessary to distort the pattern to
follow the flow of the fabric. With the layer containing the pat-
tem asthe targeted layer inthe Layers panel, press CommandT
(PC: CUT to invoke the Free Transform command. Clice-and-
drag outside the bounding box to rotate the pattern to follow
the angle of the cuff Also, i you want to decrease the size of
the stripes, hold the shift key and click-and-drag a corner point.
Press Ente to commit the transformation.
STEPEIGHT: You now need to add the distortion that hap:
ens to fabric due to the shape of the garment, With the layer
containing the pattem sill targeted, choose the Warp command
(EcitsTransform>Warp). Manipulate the four anchor points and
‘adjust the handles to distort the stripes to follow the flow of the
calf, Notice in his image that the three squares atthe top ofthe
‘warp grid have been squeezed hoxizontally. Ths will tighten the
space between the lines creating the three-dimensional effect of
the ribbing traveling around the wrist
STEPNINE: If you want 10 soften thellines, you can apply
2 Filter>Blur>Gaussian Blur. You should keep the amount
low so thatthe lines don't get too blurred and start to lose
their effect. Another thing you might want to do is adda litle
texture to the ribbing. A great fiter for thsi called Graphic
Pen filterSketch>Grephic Pen). In ths image, you can see the
settings that were applied to the ribbing to get @ rough edge
tot. Note: These settings work well forthe specific sample be-
ing created inthis tutorial; your particular settings will depend
(nthe size and resolution of the image you're working on.
‘You now have your ribbed fabric! For anything that you're
trying to create from scratch, i's important to have good
reference material This can be either photographs or a subject
posing for you—photographs might make it easier for both of
you. The most important thing fs knowing how to use the tools
Photoshop has to offer. Master them and there's nothing you
con't do.
> FROM BERT’S STUDIO
Step Sic
Step Eightose
Y BEYOND PHOTOSHOP scott oNstort
25D Illustrations with Repoussé
Repoussé makes it possible to inflate text, symbols, custom shapes, or drawn content into an intermediate dimen-
sion somewhere between 2D and 3D. This technique can really breathe new lf into flat artwork. You can perform
this type of 25D modeling and illustration only in the Extended version of Photoshop.
D step one: Create a new document measuring 800x800,
pixels 2t 300 pp. On a Macintosh, launch TextEdit and choose
EditSpecial Characters. Select Gly in the View drop-down Bx + ere
‘menu, select Menlo in the Font drop-down menu, and scroll
ig W a km ot me wt OF
down the list to 2510. Back in Photoshop, pressT to select the
Type tool, click in the center of the document, and select the Betas oe = sv
‘Menlo font in the Options Bar. Double-click the airplane alah ® eo cea
in TextEdit’s Characters panel to set it in Photoshop. On a PC, a
press-and-hold the Alt key, press~ on the numeric keypad, type
2708, and release the Alt key. Tip: Windows has an accessory
program called Character Map that lets you visually explore font
‘lyphs ina similar way to Characters on the Mac.
‘STEP TWO: Double-click the type layer thumbnail inthe Lay-
rs pane! to select the pasted glyph and increase the font size
10.222 pt in the Options Bar. Switch to the Mave tool and click-
‘and. drag the airplane to the center of the canvas.
Step Two
STEP THREE: Choose Layer>Layer Style>Color Overlay. Click —
‘the color swatch in the Layer Style dialog and select a medium oa
ray in the Color ker. Click OK to close the Color ict. Clk
the words “Bevel and Emboss” inthe list of Sls onthe ft =
Seo the Layer Sil log toad thse. Incase he Size coe
Side to 22 px and cck OK. The plane has shading that 50- a
{gests rounded edges but the ilustration is stil 2D.
STEPFOUR: Repoussé must raster-
ize text layers but is most accurate
‘when working with paths. So Right-
click the type layer inthe Layers panel
{and select Create Work Path from the
shortcut menu. Right-click again and
choose Rasterize Type. You can have
the best of both worlds.
aiececa
STEP FIVE: Choose 3D>Repoussé>Selected Path. In the
Repousse dialog, set Depth to 0 because you don't want to
extrude the path. instead, inthe Inflate section, set Angle to
90, press the Tab key, and set Strenath to 0.1 for a smooth
inflation of the path. Select Night Lights from the Lights drop-
down menu in the Scene Settings. SepBEYOND PHOTOSHOP.
STEP SIX: Click the eye and mesh icon in the lower-left
comer of the Repoussé dialog and toggle on both 3D Ground k
Plane and 3 Light. Select Top from the View dropdown menu
in the Scene Settings. Select the Pan the Mesh tool along the |
left edge of the Repoussé dialog (third tool down), and click-
‘and-drag the airplane down unti it's just above the 3D ori
Click OK.
‘STEP SEVEN: Repoussé outputs @ 30 layer that can be ma-
ripulated with the 30 toolset. Choose Window>3D. Select the
Camera Rotate too along the let edge of the 3D panel econd
too! down), and drag upward to rotate the camera above the
airplane, Select 30>Ground Plane Shadow Catcher and dick OK
in the waming dialog.
cy = Oo
am
‘STEP EIGHT: Inthe Lights section ofthe 3D panel (at icon at ie samt
the top), click on infinite Light 1 inthe lst of ight turn on the
Create Shadows option, and set the Softness to 25%. Back in
the Scene section in the 3D panel (fist con at the top, set the
Quality drop-down menu to Ray Traced Final. Select the Light uv =
Rotate tool (fourth tool down) and click-and-drag the ball atthe
tend ofthe yellow ight glyph in the image so that a shadow ap:
ppears below and behind the airplane on the ground plane,
'STEPNINE: Select the 3D Object Scale tool (nested under the
[3D Object Rotate tool, which isthe top tool along the left edge
of the 3D panel) and enlarge the airplane to fit the canvas. Se
lect the 3D Object Pan too in the same set of tools) and center
the airplane. Choose Layer>NewsLayer Via Copy. Click the Edit
button in the 3D panel to open the 30 Render Settings dialog,
Check the Enable Line Rendering box the second checkbox on
the let) and dick OK.
STEPTEN: Change he lla
bend node nite es | —< a >
panelotinesrugrtinthe memes BL Com
30 pene eck ihe Togale OS
Mise 30 Exasiconinthe SS BS
lower left and toggle off 3D Big weve
Ground Pane and 30 Light
Choose Layesew Fil LayerGrosent and clk OK. Select
Racial om the Se dop down et Scale at 133% and check
Reverse, Click OK Pes Conan PC: Cet) wie to move
the Grace il Layer ayer ow he to 3D layer that
zx ie backcop tthe station
Use this technique to add interest and dimensionality to flat text
lyphs, custom shapes, and other flat artwork with the power
‘of Repoussé and the light and shadow casting capabilities ofthe
30 toolset.8
Y THE SMALL BUSINESS
AND FREELANCE COACH
es
n Your Own Success
KER
In previous articles, Ive encouraged you to think creatively about marketing your small or feelance business so you
canattract more clients finding and exploting a niche to get more sales, and using free/donated work to gain visibi-
ity. Now, let’ parallel these ideas and share ways you can attract new customers by offering something a bit unique,
D> The great thing about this is that you'llbe taking advantage of
‘@ huge resource and using it ina cifferent way than you have
inthe past. Since the majority of NAPP members (readers of
this column) are either photographers or designers, but not
necessafly both, I'l break this column into a couple of distinct
pieces: Specifically il tak about design to photographers in a
ifferent way than | il to designers. So let'sjump right in
FOR MY PHOTOGRAPHER FRIENDS
(One of the ways a business can ingratiate itself to customers is
to offer some sort of keepsake or trinket. n fac, there's a whole
industry, loosely called “advertising specialty,” built around this
concept. These are the folks you go to for custom imprinted
ballpoint pens, embroidered or screen-printed T-shirts, efigerator
‘magnets, rubber wristbands, and USB thumb ckives. While these
things are nice (and they've been around for years at trade
shows) if there's some way you can come up with a unique
keepsake that's associated specifically with your product or
service offering, that’s generally a better way to go.
‘As a result, specialized offerings are usually readily avaiable
at photography trade shows. Things such as backlit or side-lt
picture frames, high-gloss prints on metal, the obligatory canvas
wrap, and crystal paperweights with photos printed on them
ate all offerings I've seen at photography trade shows in recent
years. Offering things like these specialty forns of image output
toyour customers a great idea, but unfortunately, thsi often
where output creatiity ends for most photographers.
At those same corventions, there are usually breakout sessions
for photographers interested in designing with Adobe Photoshop
Cor Lightroom to improve their postproduction offerings. Honestly
‘though, when you consider how few people attend these sessions
Compared to the greater photography market across the country,
only @ small fraction of photographers are learning advanced post
production techniques. What's more, mary photographers think
(of using Photoshop or Lightroom as cheating, and they claim they
want to gett ight in the camera, Ys, you should try to capture
the best possible image, but there's nothing wrong with process
ing and giving your client addtional options. That's why these
asses are availabe at photography trade shows. Even if you just
picked up @ few ticks here and ther, it's prety likely youll be @
standout performer in almost any local market across the county.
‘Over the past couple of months, Ive been doing presenta-
tions at camera cubs across the U.S. teach several postproduc-
tion techniques for retouching photography because | know
that’s what camera club members expect fram Photoshop.
Then, at the end af my presentation, IYake about eight minutes
‘and re-create a tutorial Corey Barker wrote in 2008 where he
showed how to take an architectural photograph and blend
itinto a ine drawing, This is something many photographers
‘would consider well beyond their capabilties. When I show the
{tutorial and explain how it helped me get additional freelance
work, can see the light come on for all the photographers
inthe room. The same folks who proudly include the phrase
“minimal use of Photoshop" on images they submit to w
‘ous contests can't wait to jump into Photoshop and re-create
Corey's impressive graphic design,
continued on p60Ose acensy
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FOR MY DESIGNER FRIENDS.
(Over the years, 've been a freelance designer, owned an ad
‘agency, worked internally at several companies as a designer,
{and even provided on-site training to designers for most ofthe
print shops and some of the ad agencies in my town, And in all
this time working with all ofthese designers and working as a
designer myself, ve never
run across designers who
had downtime winen they
could just explore design
concepts and experiment
with their creativity. Sure,
designers are usualy very
creative people, and once
they get comfortable with
their tools (Photoshop,
Mustrator, Wacom tablets,
etc), they continue to eve
sion new looks and designs,
‘and then discover how to
create those designs using
Photoshop or ilustrator.
So, ust because they're
extremely busy, it doesn’t
‘mean they have zero cre-
avy tjust means that they don't always have enough time
to,esearch al the latest trends in design. What's more, even
if they see something that they ike in a magazine ad, on the
Web, cn a billboard, or on a TV show, they don’t necessarily
have enough time to explore the best way ta reproduce @
particular effect in Photoshop.
‘And here's a scenario | see pretty regularly: A designer
sees a really cool, new look, or maybe a client asks for
something specific that he's never done before. Even though
he's upgraded to the latest version of Photoshop, he hasn't
leamed many of the new features and functions that Adobe
hhas added in the past few releases, so he wastes time using
ld tools and techniques instead of using the quickest pos-
sible workflow that takes advantage of the latest features
in Photoshop.
Long before | was executive director of The National
‘Association of Photoshop Professionals | frequently attended
‘one-day seminars taught by Scot Kelby. it was pretty common
at the end of the day to hear designers say things lke, "I've
bbeen using Photoshop for eight years and Ileamed more about
Photoshop today than | have in any entire year of using i.” It's
‘ot that these designers were incapable of using Photoshop;
it's that they only learned what they needed to get the job
done. They never considered that @ new version of Photoshop
‘might also provide them with newer tools and quicker work-
EVEN IF YOU JUST
PICKED UPAFEW
[PHOTOSHOP] TRICKS
HERE AND THERE, IT’S
PRETTY LIKELY YOU’LL.
BE ASTANDOUT PER-
FORMER IN ALMOST ANY
LOCAL MARKET ACROSS
THE COUNTRY.
flows. t's another one of those times where you can see the
light come on.
FOR EVERYBODY
Ironically, whether you'te a photographer who would benefit
from learning some design techniques and treatments for
your finished photos
ina straightforward,
step-by-step tutorial,
or you're a designer
who needs to learn
best practices for design
techniques to maximize
your workflow, or you
want to have a quick
way to research some
current design trends
and how to re-create
them using Photoshop,
the solution is exactly
the same: tutorials on
the NAPP member web-
site. Butit's more than
just knowing about the
existence ofthese tutori-
‘als. Most designers and photographers need to be alte more
‘open-minded and actually use these tutorias to their benefit,
LEARN SOMETHING NEW
[As a designer, maybe you're the Photoshop guru where you
work and, because everyone always asks you the Photoshop
‘Questions, it may be hard to imagine that you might learn some-
thing new in Photoshop from somebody else, But consider that
the trainers at NAPP have a job description that includes research-
ing the latest techniques and that we have inside pipelines to
‘Adobe so we get information about future Photoshop releases.
We have tutorals ready about all the newest features when the
new software starts shipping,
(Or maybe, as a local photography expert, you abways shoot
to.gett right inthe camera and you pursue the goal of minimal
se of Photoshop. Honestly though, it won't be long before
you come to the conclusion that your customers don't care
hhow you got that shot. They jst want that greatdooking shot
For example, hich dynamic range (HDR) photography can't be
captured by a camera (okay, technically there are a few new
cameras on the market that blend multiple exposures into HOR
Images, but you have very ite control over which HOR look
you'l get). Lots ofthe buying public loves HOR, so you'd better
leam how to do it, or your competition wil be selling HOR to
your former customers.DISCOVER THE POSSIBILITIES.
Experience The Topaz Plug-in Bundle
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GET YOUR 20% DISCOUNT FOR A LIMITED TIME ONLY
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Bl rroroersr sen rechuens 2012
THE KEYS TO A GREAT PHOTO
Remember the four big keys to a great image: (1) A definable sut
forthe subject, (3) control of the foreground and background, and (4) te right condi
to make the image you hope to make. Let's take a closer look at each ofthese.
ct, (2) appropriate
‘A definable subject: Can you name your subjectn just afew words or short phrase?
you cant you probably don't know what the subject is, and if you dont know, your
viewor has litle chance of figuring it out. If i takes @ paragraph or two to describe your
subject, you haven’ narrowed itdown enough. Remember that you'ea storyteller and
the story is nat complete without a clear, definable subject.
Appropriate light forthe subjact Al light is great for some subjects, but not al light
works with s. The purp subj
52 of ight on y sto show form and tex
ture and to define the boundaris ofthe subject. ‘an workin subdued
or litfused light and in specular light, as wel. Great light will help you show the beauty
of yours
ankfly, si
Contro\ of the foreground and background: All subjects have an area infront of them
and in back of them; we call tha foreground and background. As the artis, i's your job
to decid it the foreground and background are adding to, or subtracting from, yoursubject and final image, Using angle of view and dept of fed, you can control
lust how much affect foregrounds and backgrounds have on your fina image
‘imply ask yourself this question as you look through the vewinder, ‘What
in this photograph is of the most interest and what i taking away from that?”
Very bright areas that aren't important tothe photo wil distract vewers' eyes
away from where you want them to look. Alvays keep unimportant bright
areas out of the frame
dice-covered grass and
he wind is howling at 30 mi | think you know it's not going to
work, unless you vere goin for an artistic lu
3. Candtions are usually
hings that we nake or break our efforts
o capture the image. Don’ fret over
‘work your way around! them to make the image you want to
you fel any beter, we all have to deal with bad conditions from time to time,
ery litle control over, but can
4 conditions, but be aware of them and
ke, Nit makes
Because soy ure carefull
bright, monitor your ex
‘camera that have a histogram, adjust your exposure so that you
mt push
information too far right or len the histogram, Snow is white and your meter
ral in tone; that’s what meters
vations, you may want to dial i
‘some + compensation on your exposure compensation dial to get the snow
wil end to underexpose it to make it more
y to do, make things midtone. In sor
back to white, Once you get your snow tothe proper degree of white, with
etal, you can usually soot with light changes.
‘When working in snow conditions, simply consult your histogram ater every
few shots to make sure your exposure is stil on the money
stings, un
ary morning snow
Procesed wi
Topaz Venice
Viens. 150
Y ort ya wanes Kenney
Pani tr
800, 1/250 at i, es06a
DIRECTION OF LIGHT
Asin all kinds of photography, reme’
to vatch the direction ofthe
ight on your subject. Backighting with direct sunlight wil help you take
‘advantage of rim ight on subjects that are very common in sow soenes,
When possible, walk around your subject to see which direction of light
is mos effective: front, side, oF back. The light’ direction in relationship
with the subjet can often make or break a photograph,
THE EFFECTS OF COLD AND SNOW
Working in cold weather requires some special preparation with your
equipme ny
keep a fresh battery in your pocket close to your body so when th
ry dependent, so
in the camera slo eit with a warm,
fresh battery. As long as you still have plenty of charge, the cod bat-
will renew its streng
ss down (trom cold), you can re
as it warms up in your pocket
‘As lng 2s your camera and ls have adjusted to the col tempera
blems. If snowfall fs he
tures, snow fling on them wil caus
cvcasionaly use your hand to fan away excess snow and make sure no
wis sticking tothe front a your lens. ln head wil help protect
he lens from fling snow.
in heavy snow, dont the inside o your camera bag colt
much snow by leaving it en for extended periods of time. When you
tum toa varm indoor emironment, shake the bag out wel so thatthe er cope ice Nor
snow raped inside doesnt became puddles of wate around your oan ens BO 10, V5,
Isa good idea to take you gear out first ind re We yas nko 57000, 70-2000
ACCESSORIZE
ory that | use a lot fr snow photographs isa polar. t can
y help deepen color by cuting reflections that might otherwise rab
n
your color saturation
350 important o use pads on your tripod legs, especialy i they'e
old metal tripod c heat
loves wl help, as wal
can work for snow scenes, ke to hav
met
aut of you faster than you can imagine. Good
Carrying and using av
n pull the
Wile any kind of equipmes
at east tree lenses and a spare body. carry zooms in three ranges: wide
12-24mm), medium (24-120mm), and long (70-300mm). aso cary
either adopter tot my 24~120mm lens, ora small micro lens. | use the
Nikon Micro Nikkor 85mm /3.5 lot Isa handy size and works grat
close-up workin the field A tripad and cable release ae also a must.
I's never easy told a camera rock steady, and is@ lot harder
you're shivering
So bundle up, drive carefully, and go
images for yours!
rage ofa patch of every
onaneverenna cere in
ty. Niton 99g, fees
7000, 16-85
APS, 50 eo, sageseel ete
STAY Lm st Lie
“Itcomes down to this: you can spend
60-seconds using ExpoDisc to nail your white
balance at the shoot, or you can spend hours
ACO RD meal
Scott Kelby, President, National Association of
Photoshop Professionals (NAPP), 2011.
—“
er)
—
Whether shooting still or video, JPEG or RAW, setting a
ood custom white balance is the easiest thing you can do
etd
ROM UE sae Sm ears
Pen ee ants etna
source (an incident light reading). For most cameras, the
rr ea ea coe asc
Lee eRe eg
imagesas shot. No special software, and no post processing
required.
The accuracy of a custom white balance depends upon
the neutrality of the tool used to set the white balance.
As inventors ofthe Digital White Balance Filter, we have
eee RCN a ur ee RC tcLg
of every ExpoDisc. Every ExpoDisc is assembled, tested
and certified in our California facility for 18% light
Ren Ree ese Lk ee set
Se ee er ea
Pere en ae enter ety
econ nese aarpt con recaneton nn
eee es
eretae et)What's New
in Lightroom 4 Beta
ee
Soe Coane
De ee ee)
features (a.k.a, answers to your prayers). Head
over to http://labs.adobe.com to read the release
Pe eet
Pee nee ad
will want to hear about, there are still many other
new treasures to discover in this release. The
Public beta program is open to everyone and it
Coe ce neues
Pe ee Ca
ee Mn coca Dod
posting more tips and tutorials as the public beta
OE ea ia eee a a
Lightroom 4 Beta Launch Center at www.photo:
Re eee ae EEC
Ser nec ts
Prue Rene en can
ee ene en ey
SO Mu gc na
aa ee eee
Pee aCe cas
‘on copies of photos you want to test drive it with,
Dee ome ee)
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See Coa
with boring details, let's get on to the good stuff!
eeeWalkthrough Tips
‘When you first enter a module, you'll be greeted by a series of
quick tps that walk you though the essentials ofthe interface
to gelyou oiented, suggest ging them a quick read, whether
youte a Lightoom veteran or complete noob, You can turn
them off or eal them at any time from the Help menu
‘Speaking of modules, you'll notice that there are two new
‘ones—Map and Book—in the Module picker. More on those
later, ut | want to point out that you can now hide any module
by Right-clicking the Module picker and removing the check-
mark from the one you want to hide. Reverse the process to
show again
Video
‘Video support in Lightroom has taken a giant step forward. Not
only are more formats supported for input eluding AVCHD),
but you can now play video while in Loupe view (0). That alone
is pretty cool but you can also trim the video's in and out points
‘and make a limited set of adjustments, such as Exposure, Con:
trast, White Balance, Black and White, Tone Curve, Spit Toning,
Process Version, and Calibration, | expect we'llbe seeing lot
‘more black-and-white video in the future
You can also select a custom poster frame forthe thumbnail
in Lightroom, or even save out a JPEG stil. There was also an
upgrade to the video export options, so'you can save out copies
Cf your newly adjusted video in H.264, DPX, or original, and at
lower quality settings (this goes for Publish Services that support
video, too)
Process Version 2012
ach new version of Lightroom has made great progress in
improving the contro we have for processing our photos. Pro-
(ess Vetsion 2012 is the next evolution in that progress. This will
Undoubtedly take ate getting used to for those familiar with
the controls in Lightroom 3, but one of its goals isto simplify
the most often-used controls in the Basic panel so there's less
cveriap in how each slider affects the tonal range ofthe photo.
Begin by using Exposure to set the overall brightness of the
photo without as much regard for clipping highlights and shad
ows, then use the Highlights and Shadows sliders to bring back
important detain those respective areas, and fine-tune clipping
with Whites and Blacks. Increasing the Contrast slider stil makes
the brighter regions brighter, while pushing the darker regions
darker (thus increasing contras), and the reverse is algo true.
The effect ofthe Clarity sider behaves a lt
this new process version when pushed inthe postive direction
le differently in
{pe change to negative Clarity), and does a much better job of
‘ot introducing halos along edges.
Newly imported photos will be Process Version 2012 by
default, but you can toggle back to Process Version 2010 (or
‘even Process Version 2003) via the Process drop-down menu
in the Camera Calibration panel, or with the Settings>Process|
‘menu in the Develop module,
New Adjustment Brush
and Graduated Filter Controls
When a photos sing Process Veron 2012 you'l find the same
new Exposure, Highlights, and Shadows cntral in the Adjust
ment Bush panel that ae inthe Basic panel, along with the
adsiton of Temp, Tint Noe (Luminance ony, and Mor. The
exon of white balence and noise reduction oon the Adst-
tment rush may prove tobe my faves for tacking images shot
in lowed ighting with igh 50Soft Proofing
there vas a most requested feature snc Lightroom fst lec
cut, ithad to be soft rooting. Request no mote because it has
axtned! You can enable the Sof Prootng preview inthe Develop
madul by checking the boxin the Toolbar, gong to ViewsSoft
Proofing, or pressing the S key. Once enabled, you can choose
2 profile and rendering intent rom control lcated under the
Histogram The Hstogram itself updates to reflect the destination
Color space ard changes its Shadow and Highlight clipping warn-
ings to Monitor Garut and Output Gamut wamings,AS3000 3
you make an acustment to tal the proof to the ouput
tions, you'llbe prompted to create a proof copy (f you haven't
already cicked the Create Proof Copy button), which allows you
10 preserve your previous settings in the master and the adjust-
ments (along with the profile and intent) in a new virtual copy
(the print profile name will automatically be added to the Copy
Name field ofthe vitual copy).
Map Module
GS support has gone native, What was once relegated to
third arty plugs has now been guen a module of very own,
“Te rev Map module feature in Lightroom uses the Googe
Maps AF to bring the word into your workflow. your photos
ave GS nfo embedded inthe metadata, it wil be read ing
import and autoratical be displayed on the ma. yout tke
me and usea handheld GPS device, the Map modile can ao
rake tse of GP racklogs and syne your photos o coordinates
based on capture time
You don't have to geek out with wacklogs though 2s you can
alveys search fora location sing the Search Map fled and then
crag-n