2008 Oracle Corporation Proprietary and Confidential

<Insert Picture Here>

Oracle Business Intelligence

Brian Lawrence Principal Solutions Architect Business Intelligence

Oracles EPM Vision: Extend Operational Excellence to Management Excellence

Competitive Advantage

MANAGEMENT EXCELLENCE

OPERATIONAL EXCELLENCE Time

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Enabling the Insight-Driven Enterprise

1. Empower Everyone Every person is provided with relevant, complete and consistent information tailored to their function and role. 2. Provide Real-time Intelligence Deliver insight that predicts the best next step, and deliver it in time to influence the business outcome 3. Use Insight to Guide Actions lead people to take action based on facts to optimize decisions, actions and customer interactions Becoming an insight-driven enterprise will drive the next level of value creation and competitive advantage for organizations.

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Typical Operational Challenges

Analyses, Reports

Executives

Sales

HR

Operations

Finance

Sales Data

HR Data

Operations Operations Data 1 Data N

Finance Data 1

Finance Data N

IT

Data Warehouse

Delayed, inaccurate reporting Conflicting, departmentally-biased results

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Cross-functional analysis only by IT Sub-optimal enterprise performance

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Oracle BI Applications Provide a Single Integrated View of Enterprise Information

INTEGRATED DATA WAREHOUSE
Integrated enterprise-wide intelligence Summary level to lowest level of detail Data warehousing best practices conformed dimensions, lowest level of granularity, full change histories for time comparisons, built for speed, extensible

DATA INTEGRATION FROM MULTIPLE SOURCES

Call center telephony (IVR, ACD, CTI) Syndicated data Universal Adapters

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Pervasive Information Access

One Platform Oracle Business Intelligence EE (OBIEE)
Data Integration Ad-hoc Analysis Interactive Dashboards Essbase Reporting & Publishing Proactive Detection and Alerts Disconnected & Mobile Analytics MS Office & Outlook Integration

Common Enterprise Information Model

Integrated Security, User Management, Personalization Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services

OLTP & ODS Systems

Data Warehouse Data Mart

Essbase

SAP, Oracle PeopleSoft, Siebel, Custom Apps

Files Excel XML

Business Process

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Oracle BI Applications: Built with OBIEE

Sales Service & Contact Center Marketing Order Management & Fulfillment Procure & Spend Financials Human Resources

Oracle BI Applications
Data Integration Ad-hoc Analysis Interactive Dashboards Essbase Reporting & Publishing Proactive Detection and Alerts Disconnected & Mobile Analytics MS Office & Outlook Integration

Common Enterprise Information Model

Integrated Security, User Management, Personalization Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services

Packaged ETL Maps

BAW Schema Universal Adapters

Hyperion MS Excel Other Data Sources

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Oracle BI Applications Suite

Complete, Prebuilt, Best Practice Analytics
CRM ANALYTICS
SALES Pipeline Analysis Forecast Accuracy Up-sell/Cross-sell Cycle Times Lead Conversion Sales Team Effectiveness MARKETING Campaign Effectiveness Customer Insight Product Propensity Market Basket Analysis Campaign ROI SERVICE & CONTACT CENTER Service Effectiveness Customer Satisfaction Resolution Rates Service Rep Efficiency Service Cost Service Trends

ERP ANALYTICS
FINANCIALS General Ledger Accounts Receivable Accounts Payable Cash Flow Profitability Expense Management PROCUREMENT & SPEND Direct & Indirect Spend Buyer Productivity Contract Compliance Supplier Performance Purchase Cycle Time Employee Expense SUPPLY CHAIN & ORDER MGMT Revenue & Backlog Inventory Analysis Fulfillment Status Customer Status Order Cycle Time BOM Analysis

PRICE Price Segments Price Waterfall Analysis Deal Life Cycle Deal Desk Analysis Product Pricing Performance

LOYALTY Member Demographics Membership Trends Program Revenue Promotion Effectiveness Points Analysis

PROJECTS Project Funding and Budget Product Cost Project Revenue Project Billing Project Profitability

HUMAN RESOURCES Employee Productivity Compensation Talent Management Recruiting Analysis Learning Analysis Workforce Profile

ORACLE BI SUITE ENTERPRISE EDITION PLUS

SOURCE ADAPTERS: AND OTHER OPERATIONAL AND ANALYTIC SOURCES

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Copyright 2009, Oracle and/or its affiliates. All rights reserved.

Financial Analytics Components

1 Pre-built warehouse with 16 star-schemas designed for analysis and reporting on financial analytics 3 Pre-mapped metadata, including embedded best practice calculations and metrics for financial, executives and other business users
Presentation layer Logical business model Physical sources

Pre-built ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from PSFT, Oracle EBS and other sources

A best practice library of over 360 pre-built metrics, 30 intelligent dashboards, 200+ reports and several alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives

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Decision Workflows Financial Analytics

Business Objectives/ Issues
Maximize cash flow

Is DSO on target?

Is DPO on target?

Is overdue balances trending up?

Are payment terms in compliance? What is the aging of due balances? Drill to due balances by region

Gain Insights

How long is the underlying overdue balance pending? Who are the customers and collectors? Drill to overdue invoice detail

Business Function Receivables Role Director, Credits & Collections Objectives

Maximize cash flow Control risk of receivables portfolio

Take Action

Target collection efforts to reduce overdue balances

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Decision Workflows Financial Analytics

Business Objectives/ Issues
Maximize cash flow

Is DSO on target?

Is overdue balances trending up? How long is the underlying overdue balance pending?

Drill to Detail

Gain Insights

Who are the customers?

Drill to overdue invoice detail

Take Action

Target collection efforts to reduce overdue balances

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Unrivaled Integration with Oracle Apps

Extends BI Value. Lowers TCO.
ACTION LINKS INSIGHT TO ACTION Seamless navigation from analytical information to transactional detail INTEGRATED SECURITY One login. Right content for each user.

Data Security

User Security

Object Security

INTEGRATED WORKFLOW Intelligence-driven business processes

INTEGRATED WITH PLANNING AND EPMS View performance in-context with budgets and plans

BPEL, ESB

Oracle BI

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Align Actions with Best Practices

Guided & Conditional Navigation Helps Novice Users
GUIDED NAVIGATION

Enables users to quickly navigate a standard path of analytical discovery specific to their function and role Enhances usability and lowers learning curve for new users

CONDITIONAL NAVIGATION

Appears only when conditions are met and alerts users to potential out of ordinary conditions that require attention Guides users to next logical step of analytical discovery

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Speeds Time To Value and Lowers TCO

Build from Scratch with Traditional BI Tools Training / Roll-out Define Metrics & Dashboards DW Design Training / Rollout Back-end ETL and Mapping Define Metrics & Dashboards DW Design Back-end ETL and Mapping Months or Years Weeks or Months Oracle BI Applications

Results
Faster time to value Lower TCO Assured business value

Easy to use, easy to adapt Role-based dashboards and thousands of pre-defined metrics Prebuilt DW design, adapts to your EDW Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

2008 Oracle Corporation Proprietary and Confidential

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Selected Key Entities of Business Analytics Warehouse

Sales Call Center
ACD Events Rep Activities Contact-Rep Snapshot Targets and Benchmark IVR Navigation History

Conformed Dimensions Customer Products Suppliers Internal Organizations Customer Locations Customer Contacts GL Accounts Employee Sales Reps Service Reps Partners Campaign Offers Cost Centers Profit Centers

Opportunities Quotes Pipeline

Order Management
Sales Order Lines Sales Schedule Lines Bookings Pick Lines Billings Backlogs

Service

Service Requests Activities Agreements

Marketing

Workforce

Campaigns Responses Marketing Costs

Compensation Employee Profile Employee Events

Supply Chain

Pharma

Purchase Order Lines Purchase Requisition Lines Purchase Order Receipts Inventory Balance Inventory Transactions

Prescriptions Syndicated Market Data

Financials

Financial Assets Insurance Claims

Finance

Receivables Payables General Ledger COGS

2008 Oracle Corporation Proprietary and Confidential

Public Sector
Benefits Cases Incidents Leads

Modular DW Data Warehouse Data Model includes: ~350 Fact Tables ~550 Dimension Tables ~3,500 prebuilt Metrics (2,000+ are derived metrics) ~15,000 Data Elements 16

Rapid Deployments
Oracle BI Applications
6 weeks 9 weeks 10 weeks 12 weeks 3 months 3 months 100 days

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Business Intelligence Customers

Select References
Communications Automotive Finance / Banking Consumer Goods High Tech

Media / Energy

Aero / Industrial

Insurance / Health

Life Sciences

Other

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Oracle BI Applications Demonstration

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Thank You
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<Insert Picture Here>

Leave me your business card to win an Oracle Healthcheck 1 Winner..well contact you after MIOAUG 2009!
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What is an Oracle Health Check?

High-Level, on-site, customer survey specifically focused on your current Oracle environment.

What is the benefit of an Oracle Health Check?

To assess the quality of the Oracle solution in place today and the potential for
improving the quality of the solution and the relationship into the future.

What is the result of an Oracle Health Check?

A presentation that includes our findings from the survey, recommendations for
business processes, and considerations for application, technology, and training.

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Oracle Health Check Customer Presentation Example

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Questions

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