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PARLE-g
By:Ambrish bharti

Biscuit Industry In India

Parle Products Pvt. Ltd.

Established in 1929 by Mr. Mohanlal Chauhan. Experience of 81 years in biscuit and confectionaries industry. Parle name symbolizes Quality, Nutrition and Great Taste. Present across length and breadth of India.

KISSME BAR MANGO BITE MELODY MAGIX PARLE CREAM

PARLE G POPPINS ROLA-A-COLA TOFFEES MILK SHAKTI

About Parle G
Launched in 1993. Largest Selling biscuit in the world in terms of volume. It has 70% market share in India in the glucose biscuit category. Parle G contributes more than 50 per cent of the company's turnover . 14 manufacturing units across India.

Target Customers

Video

Product Life Cycle

BCG Matrix

Strengths:1. Quality
Hygiene is our top priority. Use polypropylene papers for packaging for freshness. We maintain similar quality through out the globe. Parle has initiated the process of getting ISO 9000 certification.

2. Price
Lowest price in the industry. Cost cutting through backward integration. Mass production.

3. Health
It is nutritious . Made from wheat flour. 100 gram gives 450 calories.

Benefits to Wal-Mart
India has a biscuit market of 11,000 crore. Market growth rate is about 17%. The large volume sale of parle g can give wal-mart a big profit margin. This will create a brand image for walmart with Worlds largest selling biscuit in worlds biggest retail chain

Contd: This will help wal-mart in penetrating sub-urban cities of India. This will increase footfall in the walmart stores.