`

Nadeem Ansari Abid Khan Rehan Chhipa Moinuddin Rangari Shadab Chaudhary

Popularity of your advertisement.

1 main reason for the working of your advertisement.

Selecting the right advertising type.

It is a form of communication.

Advertising message.

Development of modern advertising.

Feature

of advertising

agency

Introduction to mudra.

4 branches of mudra.

Establishment of Mudra.

he account handling department.

The creative department.

The media department.

The production department.

Account director.

Account planner.

Account executive.

Creative director. The element of creative brief. Plan & review board. Copywriter. Art writer.

Media research.

Media planning.

Media buying.

Traffic department.

Commission from media.

Fees, Cost & Incentive based system.

Percentage charge.