DISSERTATION

Topic: Scope of exclusive online film marketing business in south Indian film industry. Objectives: 1. To determine the scope of online film marketing business in the South Indian film industry. 2. To establish the role of new media in promoting films. Scope:

Proposed Literature Review: Citizen Journalism- Global Perspectives: This book talks about the history of citizen journalism and quotes powerful examples with regard to its rise during the war on Iraq, the Wenchuan earthquake and the Kenyan electoral crisis. We The Media: In this book, author Dan Gillmor talks about the rise of grassroots journalism and how big media players are rapidly changing their strategies from control to engagement via interactive features. Research Methodology: y In-depth interviews with 15 citizen journalists to find out how social causes were promoted on different forums, support from media houses, public participation, campaigns etc. Case study of how new media has helped propagate and solve social issues initiated by citizen journalists. Analyze social media forums to ascertain frequency of visits by users and determine the impact of discussion platforms. Comparative study on the most effective platforms to promote social issues.

y y y

Estimated Results: Through this study, I hope to ascertain a positive response towards the effectiveness of citizen journalism in creating awareness about social issues and providing a platform for grievance, judging public participation in these issues, their level of influence and bringing about action and solutions.