Professional Documents
Culture Documents
Agenda
What investors look for? Big Ideas/ Big Market Business model? 7 Rules Example BREAK Your Turn
http://fi.co/join/bootcamp
15 Week Program with Local and SV Mentors Ideation to fundraising Office hours/Individual coaching Monday night meals Costs *see FAQ
$50 Application Fee/Test Waived $995 Course Fee 3.5% of company into shared pool (peers, mentors and FI) Post funding tuition - $4,500
Mentors
Andy Liu Todd Hooper Dan Schapiro T.A. McCann Rebecca Lovell
Introductions
David Bluhm CEO & Co-Founder of Z2Live makers of TradeNations & Battle Nations, MetalStorm backed by Madrona Co-Founder at Medio Systems CEO NextMedium CEO GoTV Networks 2 IPO s 7 Acquisitions Dave Parker Director, Seattle Founder Institute CEO & Co-Founder Bundled.com Co-Founder OneAccord Partners Board Member Guidant Financial Former Board Member Classmates.com
Really.
Big Market/Big Idea Team that can execute Scalable Product Traction
About Markets?
B2B or B2C Billions $100M If you own the market how big would your be Established vs. Immature Market Leader vs. First Mover Known or unknown Go-To-Market
Big Ideas?
Simple Aha idea Transformational vs. Incremental Changes the world Changes the market Established or New Idea
13 Consumer Models
13 Consumer Models
TechCrunch Teardown: 13 Consumer Internet Business Models (Part I) The World According To Carp http://fndri.com/jEvuYa - Steven Carpenter
Media Paid Service Physical Commerce
Your examples
What model will you use? How will you model it
7 Rules
7 Rules
1. Simple ideas win 2. You have one revenue stream 3. Name your customer 4. Make something explainable 5. Small markets suck 6. Mix in secret sauce 7. Be original
The Offering
Be Specific
a social utility" vs "an ecommerce website"
Avoid Buzzwords
"mobile social CRM" vs "an iPhone application"
The Audience
Identify Demographics
"female consumers" vs new mothers"
The Problem
Make sure everyone can understand the offering. Hint at a viable revenue model.
"find deals online" vs "shop for hip baby products at wholesale prices"
BREAK
Your Turn!
Workshop
Step 1: Articulate
I am developing (a defined offering) to help (a target audience)
(solve a problem)
Step 2: Evaluate
Simple idea? Identifiable customer? Large enough market? Original? One revenue stream? Easily explainable? Legitimate secret sauce?
Thank You!
http://fi.co/join/bootcamp
15 Week Program with Local and SV Mentors Ideation to fundraising Office hours/Individual coaching Monday night meals Costs
$50 Application Fee/Test Waived! $995 Course Fee 3.5% of company into shared pool (peers, mentors and FI) Post funding tuition - $4,500