Basic H2O

Title
At Basic H2O we believe your good health starts with the health of our planet. We have bottled our water in biodegradable plastic that is 100% compostable for a cleaner, healthier planet.

Introduction
At Basic H2O we believe in taking steps to improve your health. Recent studies published by the Journal of the International Society of Sports Nutrition and the Centre for Bone Diseases conclude that the habitual consumption of alkaline water will help achieve acid-base balance and will increase your hydration status. The consumption of alkaline water lowers bone resorption which leads to a slower rate of bone loss in healthy adults. Our Alkaline water is tested for purity by an independent laboratory to insure the quality and the health benefits you will receive from Basic H2O. At Basic H2O we believe in giving back. A percentage of the profits from the sale of Basic H2O will be donated to CharityWater.org, a non-profit organization dedicated to bringing clean and safe drinking water to people in developing nations. Looking to improve your health? Get back to the Basics. Basic H2O is a product that is safe for consumers and environmentally friendly by creating a more efficient way to produce bottled water.

Outline
1. 2. 3. 4. Table of Contents Executive Summary Company Description Situation Analysis a. Market Demographics b. SWOT Analysis c. Competitive Analysis d. Customer Analysis 5. Marketing Strategies a. Targets b. Objectives c. Positioning d. Key Differences e. Pricing f. Distribution Channels g. Promotion Strategies 6. Financials

7. Evaluation and Control a. Defining Success b. Implementation Milestones c. Contingency Plans 8. Appendices a. Biographical Sketches of Key Personnel b. Detailed Financial Projections 9. Bibliography