SYNOPSIS ON

Consumer Perception towards Branded Staples

Submitted To: Mr. Navpreet Singh (Faculty PCTE)

Submitted By: Er. Lovish Goel MBA-2(A)

INTRODUCTION
Staple food
A staple food is a food that is "eaten regularly and in such quantities as to constitute the dominant part of the diet and supply a major proportion of energy and nutrient needs." Staple foods vary from place to place, but are typically inexpensive or readily-available foods that supply one or more of the three macronutrients needed for survival and health: carbohydrate, protein, and fat, such as grains, tubers, legumes, or seeds. The staple food of a specific society may be eaten as often as every day, or every meal. Early civilizations valued staple foods because, in addition to providing necessary nutrition, they can usually be stored for a long period of time without decay. Most staple foods derive either from cereals such as wheat, barley, rye, maize, or rice, or starchy root vegetables such as potatoes, yams, taro, and cassava. Other staple foods include pulses (dried legumes), sago (derived from the pith of the sago palm tree), and fruits such as breadfruit and plantains. Staple foods may also contain, depending on the region, amaranth, olive oil, coconut oil and sugar. Basic food products such as Rice, Wheat, Oils, Pulses (Daals) Spices, Salt, Sugar & Dry Fruits are grouped under one big umbrella called STAPLES Staples are nothing but products that we use on a daily basis. These products are raw in nature. We need to cook staples to consume them, except dry fruits

Objectives

1. To check the perception of customers about branded staples. 2. To identify if some categories of branded staples have gained more acceptability in the market.
3. 4.

To check the satisfaction level of consumers towards branded staples . To suggest marketing strategy for branded staples for entry & growth in market.

RESEARCH METHODOLOGY
Sample
A sample size of 100 respondents will used for the purpose of research. Both male and female respondents are included in response to obtain a reliable sample.

Research design
Research design selected for this project is Descriptive.

.Tools of Data Collection Primary Data Questionnaire will be used as an instrument for primary data collection. Secondary Data Books, Magazines, Newspapers, Blogs. Sampling Sample Size : 100 customers/consumers Sample Unit : customers from urban market.