SYNDICATED SERVICES

SCOPE OF M.R PRODUCTS AND SERVICES PRICING PROMOTION DISTRIBUTION MISC

GOOD RESEARCH DESIGN Credible trust worthy 5W1H expertise reputation gain>cost

STEPS OF CARRYING OUT A RESEARCH PROCESS Define the information needed Design the exploratory, descriptive, and/or causal phases of the research Specify the measurement and scaling procedures Construct and pretest an appropriate form for data collection (egquestionnaire) Specify the sampling process and sample size Develop a plan of data analysis

M.R DESIGN

Exploratory
Research process is flexible and unstructured. Sample is small and nonrepresentative. Qualitative analysis of data. Generally followed by further exploratory or conclusive research. Method Expert surveys Pilot surveys Focus group In-depth interview Qualitative research Secondary data analysed in qualitative way

Conclusive
To test specific hypotheses and examine relationships. Research process is formal and structured. Sample is large and representative. Data analysis is quantitative.Findings used as input into decision making. Includes descriptive and causal Descriptive methods Surveys Panels Observation Causal methods Experimentation

OBERVATION METHOD

TYPES OF SCALES
NOMINAL ORDINAL INTERVAL RATIO

RESEARCH PROCESS

Define the problem Exploratory Research Determine research design Descriptive Research Questionnaire Design Field Work or Data Collection Causal Research

Collation and Analysis of data

Preparation of the Research Report and Presentation

QUESTIONAIRE PROCESS DESIGN Step 1. Step 2. Step 3. Step 4. Step 5. Step 6. Step 7. Step 8. Step 9. Step 10. Specify the Information Needed Type of Interviewing Method Individual Question Content Overcome Inability and Unwillingness to Answer Choose Question Structure Choose Question Wording Determine the Order of Questions Form and Layout Reproduce the Questionnaire Pretest SWOFRP

*TYPES OF INTERVIEWING METHOD Mail questionnaire Telephone questionnaire Personal questionnaire Electronic questionnaire

*QUESTION STRUCTURE Structured questions Unstructured questions Multiple choice questions Dichotomous questions Scales

*ORDER Opening type of info. difficult questions

SAMPLE DESIGN PROCESS

SAMPLING TECHNIQUES

STEPS IN FORECASTING Determining d forecasting purpose Establish a time horizon Selecting a forecasting technique Gather and analyse data Make d forecast Monitor d forecast

FORECASTING TECHNIQUES 1 quantitative Weighted avg Simple moving avg Karl pearsons coefficient f correlation Spearmans rank correlation

2 qualitative Delphi Technique Nominal Group Technique (NGT) Sales Force Opinions, and Executive Opinions Market research Estimates

STRUCTURE OF A REPORT Title page Abstract Introduction Method Results Discussion References Figures/Tables

KARL PEARSONS COEFFICIENT OF CORRELATION

r will lie b/w -1 and +1

SPEARMANS RANK CORRELATION