Professional Documents
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Bulletin: Make This Christmas A Brilliant One
Bulletin: Make This Christmas A Brilliant One
11.09.09 Issue 34
If there was ever any doubt that this Christmas is going to be the best the company has ever seen, Saturdays Xmas Showcase put paid to all of it. Spectacular training, the reveal of an amazing TV advert campaign and a promise from everyone to make this season the one in which everyone takes action makes us feel tremendously excited about the weeks ahead. The day kicked off on a brilliantly positive note. Kleeneze Chairman Patrick Jolly delivered an update on the performance of the Findel group, announcing the recent acquisition of sound, long-term financial backing and investment from bankers and shareholders. He reassured Distributors that the group was set to end 2009 in a very strong position to support their businesses, and Christmas retailing in particular. He congratulated everybody on incredible sales achievements compared to many internet-based and High Street retailers and issued the network a challenge use this Christmas season to really grow your teams! Kleeneze Managing Director Jamie Stewart congratulated Distributors on some amazing sales figures, reporting that the last week of August was up by 36% on last year. In launching Kleenezes brand new TV campaign he explained that the exposure and brand awareness created by being on TV will produce such momentum in the run up to Christmas that it could help EVERYONE earn so much more this year. Whether you attended Saturdays Showcase or not, its time to take action. Grab those catalogues, hold a sizzle, attend some meetings, demonstrate your products and watch your income soar! Now is the time! NEXT WEEK THE EZEREACH CD WITH ALL THE AUDIO FROM THE DAY WILL BE SENT OUT TO ALL SUBSCRIBERS. FOR PHOTOS, VIDEO AND SPEECHES FROM THE DAY, VISIT THE DSA.
560-068-02
The exposure of Kleeneze and brand awareness of being on TV means that now is the time for you to take action. Buy more catalogues, do more blanket dropping and the next time the advert is aired, your customers will have already seen your catalogue and be more likely to pick it up and place an order. There are only 15 weeks left until Christmas. Dont waste one single moment of them!
If you did not receive the advert on Saturday or were unlucky enough not to be there, you can now download a copy of the advert by visiting the DSA. It is available in different formats to be used on PCs and on mobile phones. Please note: the number on the advert is not yet live.
It was a sizzle with a difference when Michael Khatkar invited Silver Premier Executive Amanda Bibby, Premier Executive Craig White and Silver Senior Executive Geoff Webb to the stage for a coffee and a chat about how Kleenezes new TV ad campaign can transform your business. Geoff spoke of the power this kind of advertising has. On the corporate side, Geoff has already had experience in how this kind of advertising can increase sales and spread huge brand awareness having worked for companies such as EMI Records. Craig urged Distributors to take action do extra blanket drops, get
more catalogues in, have more meetings and sizzles. Whatever you do take action and take it now! Meanwhile, Amanda explained to us how to keep the excitement and momentum up throughout the four-week campaign. She suggested phoning family and friends to let them know about the advert and branding everything including yourself to keep Kleeneze in the forefront of everyones minds.
MONTHLY BARGAINS
Pink Waxed Floor Duster
Was 15.00
From
MONTHLY BARGAINS
Pink Long Handled Dustpan & Brush
Was 13.00 Was 10.00
From
NOW 10.00
Code 042714-80
30%
SAVE OVER
NOW 8.00
Code 042560-80
35%
SAVE OVER
Pink Waxed Floor Duster This Duster lifts dust like a magnet, thanks to its waxy fibres which leave surfaces shiny and dust free. The long edges reach up high and put a real shine on your skirting boards too. A telescopic handle extends to 145cm (57") and the head swivels through 360. Makes light work of cleaning tiled, hardwood, laminate or vinyl floors. Head 40 x 15cm (1534 x 6").
PROFESSIONAL SIZE
Long Handled Dustpan & Brush Specially designed so you can clean up spillages without the need to bend down. The pan stays upright when not in use. Made from hardwearing but light plastic.
Christmas Carrier Bags Make your delivery a little more festive with the Kleeneze Merry Christmas carrier bags. Not only are they a brilliant way to spread the brand name, theyll also bring a smile to your customers faces. Order your packs of 100 on code 03190 for only 2.25/3.25. Order the stickers As Seen on TV stickers will also be available to buy from Monday 14 September at 75p/1.15 for 250 32mm round labels on a roll. Use code 08133. A flyer will also be available for when the campaign goes live with stills from the TV ad and a contact box for you to put your details on.
What was used on the day and in the Helen E packs*: Cream & Concealer Duo Compact Will be available in the new SS2010 book launched in December although the cream part of this is available as a compact in its own right currently in Health & Beauty Simply Blush Powder Compact Although this specific colour is not available Love Blush is available in Health & Beauty Black Mascara Currently available in Health & Beauty
BEAUTY
Unique cosmetics and make-up with innovative, beautiful packaging, perfect for everyone everyday
1. Bronzer 2. Colour Gloss
CHAMPAGNE PINK This matt Bronzer instantly blends with your natural complexion to produce a radiant glow. It can also be applied to the eyelids, cheeks and lips. Fab tip: Mix a touch of the bronzer with moisturiser and apply to your legs - it'll instantly give them a gorgeous sun kissed look. 12g.
YELLOW CONCEALER
The Yellow Concealer works quickly to neutralise any facial redness - it's great at covering up unsightly spider veins too. The Blemish Concealer instantly covers up blotches, blemishes and spots. Both a handy size ideal for when you're on the move. 3.5g.
Yellow Code 044709-2J Blemish Code 044717-2J 8.00 Each 7. Lip Colour
Deliciously rich, this lipstick will not only give your lips exceptional colour and shine, it'll hydrate and moisturise them too. 4 shades available. 3.5g.
Code 044105-2J
20.00
2. Colour Gloss
CLOVER BLOOM
After a long lasting gloss, that'll give your lips a gorgeous glossy colour - but without that sticky feel? Then this gloss is for you. Pop it in your handbag and you'll wonder how you ever managed without it. Available in 4 delicious shades. 7ml.
Cappuccino Code 044253-2J Raspberry Code 044245-2J Blush Code 044237-2J Tropical Code 044130-2J 8.00 Each 8. Intense Eyeshadow
Enhance your eyes with this creamy, long lasting eye colour. Apply using the sponge applicator - which doubles up as its lid too! Use alone or, for a more striking look use with our eye pencil. In 4 gorgeous shades. 1.5g.
It's amazing what a sweep of blush across the cheeks can do. Recreate that first flush of true love look, with this beautiful love blush powder. Can also be used on the body. 12g.
TROPICAL
Beige Code 045080-2J Pink Code 045144-2J Light Blue Code 045098-2J Dark Brown Code 045047-2J 8.00 Each 9. Photo Finish Compact
20.00
SHADE 5
BEIGE
Now you can always achieve a 'flawless' finish, thanks to this revolutionary skin smoother. Once you start blending it in, it'll quickly adapt to your exact skin tone - resulting in an even and natural photo finish. Oil free. With extracts of cucumber. 8g.
BLACK
Instantly make your lips look more plump and defined with this long lasting Lip Liner. Simply outline your lips with the easy glide pencil, and then apply over the top with your favourite lipstick. 1.3g.
Define those eyes of yours with this glossy black mascara. It'll lengthen, lift, thicken - and condition them too! Vitamin E. 10ml.
Code 045012-2J
BLACK
Black Eye Pencil with Smudger Currently available in Health & Beauty
5
Give your eyes a smouldering, smoky look with this Eye Pencil - complete with smudger. Simply line your eyes with the pencil, and then turn it round to blend in with the smudger. Long-lasting. 1.2g.
Code 044997-2J
8.00
8. Intense Eyeshadow
LIGHT BLUE
DARK BROWN
Enjoy complete peace of mind with our 30 day money back guarantee
The afternoon of the Xmas Showcase took a decidedly different turn. After a morning of intense training to help your Christmas retail, it was time to see what this business is all about. The products.
Raspberry Sparkle lip gloss Although this specific colour is not available there are 4 other shades currently available in Health & Beauty
* Please note, the Helen E packs are non-returnable
First up was a makeover with a difference. The lovely ladies from Kleenezes very own Helen E cosmetics took to the stage to show everyone how they can demonstrate the products from our Health & Beauty Catalogue to their customers or friends and family. With four models on stage, one professional make up artist and three of our esteemed Distributors, the makeover was about to commence. Silver Executive Distributor Laura Kelly and Senior Executive Distributor Rosina Pocock easily followed the instructions, making-up their models to perfection. Then there was Bronze Senior Executive Distributor James ONeil. What he lacked in artistic direction with the concealer and eye shadow, though, he made up with in laughs. A great sport and in all fairness wed probably be more concerned if he was familiar with putting on make-up!
Readyzteadyand cut!
We pride ourselves on having products that really sell themselves. However, an endorsement here and there from a professional can only be a good thing! Thats why the crowd went wild when Geoff the Chef (Geoffrey Bartlett) and Nigel Smith took Silver Senior Executive Distributors Myrna Wellock and Marcell Treanor into the kitchen for a cook off the likes of which youve never seen before. It was half-an-hour of hilarity and youd be hard-pressed to find a Showcase attendee that wasnt talking about the Michael Khatkar tie incident long into the night. But we wont mention it again, though, because hes still a bit fragile about it all. So CUTTING straight to the point, Marcell and Geoff were up against Myrna and Nigel. They had 30 minutes to whip up some fabulous meals using Kleeneze products. We were simply tongue-TIEd at the result. Although, short on TIE erm, sorry, we meant time, they certainly didnt CUT corners. Silver Principal Executive Distributor Bob Webb and Silver Senior Executive Distributor Sylvia Laing were our guest tasters of the meals from the two kitchens. All the food looked so good, we really thought it was going to be a TIE. However, the results were rigged in a revenge for that incident that were not going to talk about ever again. Weve published some of the recipes used below, though, so why KNOT TIE them out yourselves?
Peel the potatoes and cut into small pieces on the Kleeneze Chopping Boards, pour into boiling salted water and cook until soft. Remove from heat and drain well, place into the Kleeneze Potato Ricer and rice into a pan. Place back onto a gentle heat and add the chilled butter from the Kleeneze Storage Containers. Season & serve. Take the vegetables from the Kleeneze Storage Green Food Bags. With the Kleeneze vegetable peeler peel thin strips off the vegetables, place into boiling salted water and cook for 2-3 minutes. Remove the vegetable ribbons with Kleeneze Tongs and leave to one side to drain onto Kleeneze Deluxe Tea Towels. Pour from the Kleeneze Pouring Containers a splash of oil into a hot pan. Seal golden brown and turn with the Kleeneze Nylon Tongs. When golden brown place onto the Kleeneze Non Slip Flat Tray and roast at 185C for 12 minutes. To dress the dish season the vegetables and place onto a plate with the chicken breast and perfect mashed potato.
Carrots Mushrooms Sharpen your knife to chop the garlic with the Kleeneze Knife Sharpener. Place the garlic into the Kleeneze Dressing Shaker with the mustard, seasoning, salt, vinegar and shake. Add oil and shake. Place all garlic trimmings into the Kleeneze Work Top Bin. Take the Kleeneze Storage Containers labelled with Kleeneze Food Labels with your salad filling, place into a bowl and pour over the dressing from the Kleeneze Dressing Shaker. Season and with the Kleeneze Nylon Tongs place into the centre of the plate.
SNAPSHOTS OF
THE SHOWCASE
Reach for the stars
The audience cheered themselves hoarse, as they recognised their following team mates at Saturdays Showcase: Gold Distributors John Greenwood, Barbara Tibbs, Joe Croll, John and Monica Beardmore, Andrew Webber and Kerryann Perry, Christine and Michael Paxton, Stephen and Dorothy Hanlon, James Stephen, Peter and Angela Bach, Robert and Alison Evans, Jane and Andrew Connor, Emma and Mark Mackelden, Javid Khan, Sylvia and Gary Green, Susan and Julian Brunton, Stewart Carnson, Tracy Southern, Emma Colley, Hannah Twigg and Simon Richards, Graham and Christine James, Christine Sykes and Aidan Fisher, Mauro Vieira, Philip Gaffney and Isabella Wharton-Gaffney, Belinda Barnes and John Shearer, Archie Curtis and Faye Wareham, Elaine Hilder, Sue and Tony Mincher, Lee and Fiona Henshaw, Sharon and Dave Allsop, Clare Haines, Sarah Darch, Philip Lowe and Helen Kolbusz, Martyn Regan and Verity Antcliff, Varghese and Leeba Koshy, Trish Harrison and Paul Spencer, Christopher and Emmanuelle Elmer, Linda and David Leadbetter, James and Vicky Holmes, John Morgan and Gilly McCrone, Samantha Rushton and Dean Worrall Senior Distributors Glyn Thomas, Kimberley Sunter, Christopher and Emmanuelle Elmer, Marie and Jeremy Simmonds Gethin and Lynwen Thomas, Jillian and Peter Griffiths, Paul and Carolyn Blaxall, Ian and Cheryl Cooke, Elizabeth and Ian Hyams, Timothy and Tina Pace, Jim and Marian Lombard, Bill and Joyce Rowe, Jane Spencer-Cook Bronze Executive Distributors Ivan Darch Silver Executive Distributors David Birtwistle and Angela Tonkin Gold Executive Distributors Alf and Carol Bell Mini Cooper winners Alf and Carol Bell
What a brilliant day. Michael Heppell was inspirational and I immediately began replying brilliant to everyone who asked how it was going at the sizzle later. I brought a guest to the Showcase who was so impressed by the size of Kleeneze something that cannot be imparted by speech alone - and has assured me she will sign in ASAP. The new format was entertaining and exciting, as well as informative and my guest was surprised at how much she enjoyed the day - she thought it would be a lot of boring people talking at her but found herself having fun!
STORIES FROM T
us Distributors and thanks for the spectacular Showcase - what will be next for January? I cant wait! Sarah Green Silver Distributor What a fantastic Showcase - by far the best yet. The two highlights for me were the launch of the TV ad campaign - Craig White and Geoff Webb highlighted through the jingles just how strongly the general public identify with brands through advertising - and also Ken Rooneys slot on demonstrations and Party Plan. It blew me away that one Distributorship could retail over 22,000 in such a short space of time and certainly opened my mind to trying new retail methods. Peter Neesham Gold Distributor Thank you for an amazing Showcase. We always come away saying that it gets better every time, but the whole event was brilliant. If the tie incident was planned or not we have to say it really was funny and was the talk on the coach on our journey home! Ray and Miriam Turnbull Bronze Senior Executive Distributors Just wanted to say what a fantastic day Gary and I had on Saturday at the Showcase. The whole day was BRILLIANT! The speakers were great; we had lots of fun and lots of laughs too. Jackie White was superb and so was Michael Heppell - he was just so entertaining and inspirational. The Ready, Zteady, Cook was also fantastic - so funny too. How you all managed to pull off something as big as that performance and broadcast it live was truly amazing. The TV advertising campaign is so exciting too - we cant wait to see the massive impact this will have on us all. Cant wait for the New Year Showcase! Gary and Lydia Meadows Gold Distributors What a brilliant, brilliant day Saturday was. I was inspired by everything on the day. The whole set-up was spectacular. I cant wait until 9th January! Glenys Parsons Silver Distributor We just wanted to drop you a note to say we thought the Showcase was excellent. The warm up guy was great fun and got everyone in the mood for a brilliant day. Patrick and Jamies talk was right on the button and it was lovely to hear that Kleeneze won three of the DSA accolades - next year it will be four! Jackies training and Kens was excellent and Michael Heppell was superb. Please bring him back again. The afternoon was entertaining and still informative. All the prospects that went in our
I also enjoyed the product demonstrations, both the kitchenware and make up. I have ordered 3 sets already - one for me, one to demonstrate and one for a customer who I know will be interested. The eye definitely buys and I thought the training about demonstrating at the door was excellent. I started doing this last week and have had an extra 10 orders for the candles on the front of the Christmas catalogue from customers who did not appreciate its sparkly-ness! The mock sizzle at the end was also well timed - I think you picked the right combination of people for this training and it was informative and entertaining. The TV ad was amazing and I cant wait for it to air - it will really make people aware of the brand. Thank you very much for supporting
THE SHOWCASE
team have said they want to get started ASAP and that is the very best outcome we could have hoped for. John and Jane Dunkerley Silver Executive Distributor Wow, what a Showcase! This year you pulled out all the stops and created a fantastic and inspirational event. I was so taken by the quality of training and the speakers. We had 18 of our team and guests there and they all went away feeling energised and raring to go. One of our team, Liza Rodel had just come off a 12 hour night shift to come straight to the Showcase. She was so inspired that she went onto a party afterwards with a load of Christmas Catalogues to give out! The emphasis on product was spot on and with the brilliant new TV AD we already have three couples who are now planning their Gold campaign for the next Autumn Destination. Jeremy and Marie Simmonds Senior Distributors I just had to say what fantastic a day the NIA Showcase was. The warm up DJ was brilliant and the training from Ken Rooney just inspirational. Michael Heppell blew me away his wit and wisdom was amazing. Once again you have fired me up to complete my plan and build my business. I had a new team at this Showcase and from their feedback and questions on the day, I know you touched a lot of people in the right places. Thank you for all your hard work its so appreciated. Carol Hone Silver Distributor Thank you Kleeneze for the best Showcase we have ever been to! Michael Heppell was brilliant and the best guest speaker so far! We also particularly enjoyed Ready Zteady Cook. It was great to see so many of our products out of the boxes and being used. It has increased our product knowledge and given us more confidence when talking to customers. Also, the look on Michael Khatkars face when his tie was cut in half will be with us for a long time! Eddie and Debbie Hewitt Silver Distributors We would like to thank you for a fabulous day. This was our fourth Xmas Showcase. Our first was mind-blowing, as it was all new, but since then we have always attended to learn the things that will grow our business. We would now like to thank the team who put the Showcase together. What a fantastic day - a completely different format, positively buzzing with motivation, excitement and expectation. We had 10 of our team with us and they are inspired, enthused, excited and ready to run. Cant wait for January. Norman and Joanne Grundy Gold Distributors There is no other word for it - yesterday was BRILLIANT! The new lay-out and format of the whole day was great and the word that springs to mind is refreshing. We feel and have had feedback from a lot of the team already that yesterday was bang on the nail. Once again, thank you putting on a brilliant day. Mike and Amanda Bibby Silver Premier Executive Distributors Just wanted to say how wonderful yesterday was! We think you have surpassed yourselves. The day had a very different feel about it and it was great to see the emphasis on moving product. We all used the text service to order extra books and New Year Showcase tickets. Brilliant. We loved the Ready Zteady Cook Kleeneze style - not only funny but so informative too. The real highlight though was the advert which we feel is a real winner. Now we can actually say to prospects that we advertise on TV and that gives us real credibility and something else to be proud about. The Eagle Team
THE KLEENE ZE CHRISTMAS RETAIL PLANNER IS NOW AVAILABLE TO DOWNLOAD ON THE DSA
SEE MORE FABULOUS SPEAKERS TOMORROW AT THE KLEENEZE IRELAND XMAS SHOWCASE AT THE RADISSON BLU AT DUBLIN AIRPORT!
22 Sept
23 Sept
23 Sept
24 Sept
28 Sept
30 Sept
30 Sept
SOUTH/MIDLANDS/WALES
14 Sept (Third Monday of every month) South East Open Evening. BOM with a twist. Forest Suite, Bracknell Leisure Centre, Bagshot Road, BRACKNELL, Berks, RG12 9SE. 7.45pm for 8.30pm start. Distributors 3 single/4 joint, guests free. Business dress please. Contact Debbie Gee on 01628 626327 or Kate Lee on 0118 9268540. Everyone welcome across the Network (Blue and Red groups). 14 Sept (12/10 23/11) Business Opportunity Open Evening (Now on Mondays), All welcome The Lincoln Suite, Lincolnshire Oak Hotel, East Road SLEAFORD, Lincs, NG34 7EH 7.30pm, 3 per distributor, Guests free. Contact:- Andy & Amanda Holland (aaholland@talktalk.net) Eze Reach:- 01553 886597. 14 Sept (9/11, 7/12) Open to Blue & Red Groups. Eltham Open Evening at the Eltham Conservative Club, 254 High Street, ELTHAM, London, SE9 1AA. 7.30pm registration for prompt 8pm start, ends around 9.30pm, then relax for a drink and a sizzle plus visit our well stocked Sales Aids table. 3 per distributorship, guests free, dress code: smart casual. Hosts Joyce and Pete Rowe. Tel: 020 8463 7133. EzeReach No: 020 3393 2408. Still the only BOM/Open Evening in South London. 16 Sept (21/10, 18/11, 16/12) Redruth Business Opportunity Meeting at Trickys, Tolgus Mount, Redruth, CORNWALL, TR15 3TA. 7.45pm for 8pm start. Everyone welcome. Still only 2.50 per Distributorship, Guests free. Hosts: David and Jenny Gerry. Contact on 01209 714067, moneymagnet.info@yahoo.co.uk, ITS 297533. 16 Sept (7/10, 4/11, then every 4 weeks) Birmingham Open BOM. The Plough & Harrow Hotel, 135 Hagley Road, BIRMINGHAM. 7.45pm registration for an 8pm prompt start. Ample free parking, good reception areas & bar for team sizzles & meeting your guests. Unfortunately there is no wheelchair access to the room (upstairs). Only 3 per distributorship, guests free (bring loads & see your business grow). Join us for the first one for a Bumper Raffle, there may even be a Retail Kit (or 2) up for grabs. But more importantly there will be lots of useful Kleeneze information, training & a fantastic atmosphere where you can introduce your guests to the wonderful world of Kleeneze. If you want 2010 to be your best year ever dont wait till then your 2010 business starts NOW. Hosts Gerard & Claire Tucker-Mawr (EzeReach: 0121 314 9785) and Geoff & Diane Owen (EzeReach: 0121 314 4870). 14 Sept (third Monday of every month) South East Open Evening BOM with a twist. Forest Suite, Bracknell Leisure Centre, Bagshot Road, BRACKNELL, Berks, RG12 9SE. 7.45pm for 8.30pm start. Distributors 3 single/4 joint, guests free. Business dress please. Contact Debbie Gee on 01628 2 Oct
14 Oct
REPUBLIC OF IRELAND
23 Sept (four weekly) Open Opportunity Meeting at Brennans Green Isle Hotel, Newlands Cross, DUBLIN 22, at 8pm; 5 per distributorship, guests free. Contact Audrey 086-8352012 or Jim 087-2103983. 18 Oct The Glenroyal Hotel, Maynooth, Co. KILDARE, 12pm. Tickets cost 10, guests free. Contact Eamon Lynch and Marie Ryan on 044 9330826; info@wealthblitz.com. 8 Nov Training Meeting at the Abbey Leix Manor Hotel, ABBEYLEIX, 12.30pm. Guest speaker Bob Webb. Tickets are 7.50 per person and are on a first come basis/12 on the door. Please book early for yourself and your team to avoid disappointment. Contact Eamon Lynch and Marie Ryan on 044 9330826; info@wealthblitz.com. 6 Dec The Glenroyal Hotel, Maynooth, Co. KILDARE, 12pm. Tickets cost 10, guests free. Contact Eamon Lynch and Marie Ryan on 044 9330826; info@wealthblitz.com.
THE NETHERLANDS
12 Sept (3/10,31/10,28/11, 19/12) Hotel van der Valk de Cantharel, Van Golsteinlaan 20, 7339 GT APELDOORN. 1pm 3pm. Email Rita & Frank Kamsteeg at f.kamsteeg@home.nl.
Do you have any Training or Opportunity meetings in your area? Let us know, at meetings@kleeneze.co.uk and we will include them in our weekly meetings diary. DEADLINE FOR WEEKLY SUBMISSIONS 4PM TUESDAY.
BOOK TODA Y!
Showcase Tickets cost 20/30. You can pay by credit card, debit card or using your Kleeneze account. Phone: Call the Kleeneze Service Centre on +44 (0) 844 848 5000. Alternatively, call the NIA Ticket Factory on +44 (0) 844 581 0745 (Monday-Friday 9am-5pm). Standard National call rates apply. Online: Visit www.necgroup.co.uk (24 hours). Go to Buy a Ticket and scroll down to Tickets Available at the NIA. Once you have selected the Kleeneze New Year Showcase use promotional code KLEEN9186. Fax: Fax the booking form (available to download from the DSA) to +44 (0)121 767 3849. Post: Post the booking form (available to download from the DSA) to The Ticket Factory, Centre Core, The NEC, Birmingham, B40 1NT. Ordering site: Add your Showcase tickets onto your usual product order using 00027.