PART 1

Chapter 1

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1

(ng lc ng sau)

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(Bumrungrad Hospital)

ISO
, 17,

http://www.bumrungrad.com
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-IBM

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(GDP)

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(GDP)

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(1)

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(2)

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(3)

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(4)

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(5)

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(6)

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:
1.
2.
3.
4.
5.

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(1.4)

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:
- , ,

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Possession Processing

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Mental Stimulus Processing

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Information Processing

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(1.5)

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:
-
-

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(1) (1.2)

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(2) (1.2)

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(7 Ps)

(product)(4)
(place and time) (5)
(Price and other user outlays) (6)
(Promotion and education) (7)
(Process) (8)
(Physical environment) (10)
(People)(11)

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4P(1)

-
-

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4P(2)

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4P(3)

:
- (e.g.,, , , )
- ,
-
-

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4P(4)

:
-
-
-

:
-
-

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(1)

-
-
-

:
-
-
-
-

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(2)

-
-
- /
-
-
- /

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(3)

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