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  • Sales N Distribution Shampoo

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    Jacqueline Gonsalves
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    Estimated shampoo market in India Rs 3000 crore Annual value of personal care business in India Rs 546 bn Awareness level is high but penetration is low i.e. In metros it is 30%. Amway is a direct selling company and manufacturer that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets.

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    Sales n Distribution Shampoo

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    Estimated shampoo market in India Rs 3000 crore Annual value of personal care business in India Rs 546 bn Awareness level is high but penetration is low i.e. In metros it is 30%. Amway is a direct selling company and manufacturer that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views12 pages

    Sales N Distribution Shampoo

    Uploaded by

    Jacqueline Gonsalves
    Estimated shampoo market in India Rs 3000 crore Annual value of personal care business in India Rs 546 bn Awareness level is high but penetration is low i.e. In metros it is 30%. Amway is a direct selling company and manufacturer that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Shampoo Market Overview

    Estimated shampoo market in India Rs 3000 crore Annual value of personal care business in India Rs 546 bn Awareness level is high but penetration is low i.e. in metros it is 30% HUL: clinic plus is market leader

    About Amway
    Amway is a direct selling company and manufacturer that uses network marketing to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959

    Industry Direct selling Founded 1959 Founder(s) Rich DeVos Jay Van Andel Headquarters Ada, Michigan, United States Area served Worldwide Revenue US$ 9.2 billion Parent Alticor Website Amway.com

    Product line Includes


    Home care products Personal care products Jewelry Electronics Nutrilite dietary supplements Water purifiers Air purifiers Insurance cosmetics.

    Hair care product Satinique

    Distibution Channel of Amway


    Amway Manufacturer

    Independent Business Owner

    Consumer

    Distribution network
    (1)manufacturer agent/jobber (2)agent Amway's main distribution center (3)grand distribution center private/contract/ common carrier(mail man) (4) common carrier direct distributors customers.

    Drawbacks
    More expensive Complex

    Latest Distribution Channel

    Manufacturer

    E-commerce portal

    Consumer

    Over 75% percent of all internet users want to buy something. This offers significant growth potential for any company wishing to go online.

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