SWOT ANALYSIS

I. STRENGTH Disagree 1. We have a high level of competency 2. We have competitive skill 3. We are ahead in experience curve 4. We have a good reputation with buyers 5. We are an acknowledge market leaders 6. We have better advertising campaigns than the competition. 7. We have strong management. 8. We have cost price advantage. Total No of ticks II. WEAKNESS Disagree 1. We have no clear strategic direction 2. We are lacking managerial depth and talent. 3. We are missing some key skills or competencies 4. We are plagued with internal operating problems. 5. We have a narrow product line. 6. We have a weak market image 7. We have higher overall costs relative to our key competitors. 8. We are unable to finance needed strategy changes. Total No of ticks 4 0 4 Neither Agree/Disagree Agree 5 Neither Agree/Disagree Agree

III. OPPORTUNITY Disagree 1. There are additional customer groups that we could serve 2. We can expand our product/service line to meet customer needs. 3. Our rivals are becoming complacent 4. The market is growing faster than in the past. Total No of ticks IV. THREATS Disagree 1. Low-cost foreign competitors are entering the market. 2. The market is growing more slowly than we expected 3. Our customers and/or suppliers are enjoying growing bargaining power 4. Its easy to enter this industry Total No of ticks Neither Agree/Disagree Agree 2 Neither Agree/Disagree Agree 2 2

V. Interpreting the Situational Analysis Assessment of Your Organization 1. Strengths and Weaknesses: a) Give 1 point for each _ under Disagree b) Give 2 points for each _ under Neither agree nor disagree c) Give your 3 points for each _ under Agree 2. Threats and Opportunities a) Give yourself 1 point for each _ under Disagree b) Give yourself 2 points for each _ under Neither agree nor disagree c) Give yourself 3 points for each _ under Agree

Total Strengths _13____ Total Threats _8____ +Total Opportunities __8___ +Total Weaknesses _16____ (S + O) __21___ Minus (T + W) __24___ Strategic Baseline _-3_________