Dear Respondents,

This survey will be used to determine the communication skills and organizational
development strategies of the retailers, which can help them to improve their
business. We hope that you answer this survey question seriously and assure us
that all information gathered will be kept confidential.

Respectfully yours,

The Researchers:

SURVEY QUESTIONNAIRE

Name (Optional): ________________________________________

Age: ______

General Instruction: Please put a check ( ) on the space provided and read
carefully.

Numerical Description Adjectival Description Qualitative Description

5 - Strongly Agree The product is acceptable to the
greatest extent
4 - Agree The product has high
acceptability factor
3 - Neutral The product has enough
acceptability factor
2 - Disagree The product has fair
acceptability factor
1 - Strongly Disagree The product has no
acceptability factor

A. Persuasive Skills
5 4 3 2 1
Criteria (Strongly (Agree) (Neutral) (Disagree) (Strongly
Agree) Disagree)
1. I'm inspired to devise
fresh and improved
approaches to becoming a
retailer.
2. When a consumer is not
happy, I can typically fix the
issue so they are satisfied.
3. I can see why it's critical
that merchants and
establishments embrace
diversity and acknowledge
and value the worth of
others.
4. As a retailer, I make
effective use of my
competencies.
5. Makes me feel like a
personal success as a
store.

B. Negotiation Skills
5 4 3 2 1
Criteria (Strongl (Agree) (Neutral) (Disagree) (Strongly
y Agree) Disagree)
1. You know what to say
early in the negotiation
when the other side asks,
"Just give me your best
price; let's skip the
haggling.
2. You are capable of
handling the presence of
another decision-maker.
3. You are skilled at
putting off talking about
tough topics until the very
end.
4. You are finding it
tough to manage this
challenging conversation.
5. You are aware of how
to prevent buyer
cancellations.

C. Delegation Skills
5 4 3 2 1
Criteria (Strongly (Agree) (Neutral) (Disagree) (Strongly
Agree) Disagree)
1. As a retailer, the first
thing you should do is to
clarify the task(s) you
want to delegate so that
your business can be
organized.
2. If you want your
business to grow, you
must know what we
called give praise and
feedback as you go.
3. As a retailer we
should give direction on
what we should do so
that our employees
don't struggle and they
don't lose hope.
4. As a retailer,
everyone should be
given support so that
what we do will be more
successful so that our
business can grow even
more.
5. As a retailer, it is
really necessary to
define the task of each
employee to determine
what is called
negotiable and decision
making.

D. Technology Integration
5 4 3 2 1
Criteria (Strongly (Agree) (Neutral) (Disagree) (Strongly
Agree) Disagree)
1. Technology Integration
has provided valuable
data insights for better
decision making in our
business, as evidenced
by the increased
availability and
accessibility of data
analytics tools and
platforms.
2. Technology Integration
has facilitated seamless
online transactions and
payment for our
customers, as supported
by the implementation of
secure and user- friendly
online payment systems.
3. Technology Integration
has streamlined inventory
management and tracking
processes, as
demonstrated by the
implementation of
inventory management
software and barcode
scanning systems.
4. Technology Integration
has enchanced the
customer experience in
our retailer store, as
evidenced by the
implementationof
interactive displays, self-
checkout systems, and
personalized shopping
experiences.
5. Technology Integration
has improved the
efficiency of our business
operations, as supported
by the implementation of
automation tools, cloud-
based platforms and
digital communication
systems.

E. Process Improvement
5 4 3 2 1
Criteria (Strongly (Agree) (Neutral) (Disagree) (Strongly
Agree) Disagree)
1. Time management is
important to us as
retailers so that we can
be prepared for our work
and so that we can
manage our time. That's
why time management is
really important to us.
2. As a retailer I really
need to do what makes
my customer satisfied
business because my
goal in my business is to
satisfy and add value for
my customer lives.
3. As a retailer, customer
communication is also
one of the best things to
do so that the customer is
satisfied while you are
selling to him/her.
4. As a retailer, you also
need to listen to each
employee's side so that
you can take the process
improvement that is
called for.
5. As a retailer you also
need to be polite, be
prepared, be positive, be
humble because if you
want your business to be
successful and improve
it, you really need to be a
good person.

F. Customer Service Training

5 4 3 2 1
Criteria (Strongl (Agree) (Neutral) (Disagree) (Strongly
y Agree) Disagree)
1. As a customer service
do you agree what the
customer needs you to
do for them?
2. As a customer service
training do you agree to
listen the customer
complaint you take
responsibility to solve the
problem?
3. As a customer service
do you discuss in detail
all opinions and then
decide what needs the
customer?
4. As a customer service
training do you check the
result to make sure the
customer is completely
satisfied?
5. As a customer do you
agree with the customer
service training helps
other customers to find
he/she needs?

G. Strategic Planning
5 4 3 2 1
Criteria (Strongl (Agree) (Neutral) (Disagree) (Strongly
y Agree) Disagree)
1. Strategic planning sets
clear objectives and goals
for future growth and
success.
2.Strategic planning
provides a framework for
effective decision- making
and resource allocation in
retail operations.
3.Strategic planning helps
identify and capitalize on
new business
opportunities in the
market.
4. Strategic planning
facilities effective
communication and
alignment of business
activities with the long-
term vision and mission.
5. Strategic planning
contributes to the overall
success and
competitiveness of the
business as a retailer.

_______________________________________
Respondent’s Signature over Printed Name
References:

Drucker, P. (1985) Entrepreneur Strategies. California Management Review, 17.

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Neil Urquhart Negotiations Trainer | Career Coach | Interpersonal Skills Trainer |

Interview Coach | Cross-cultu

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