Nhm The BITE IBk35 UEH Tp.

HCM March 9th 2012 -

Chi n l c s n xu t qu c t Cng ty KRAFT FOODS

Nhm: The BITE

GVHD: ThS.Quch Th B u Chu

N I DUNG

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

Chi n l

c kinh doanh qu c t

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

Quy t

nh

nh v

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

Quy t

nh

nh v - S

nh v

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

Quy t

nh

nh v - Nguyn nhn

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

Quy t

nh ngu n l c

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

Quy t

nh ngu n l c ho t

ng

outsourcing

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

10

Quy t

nh ngu n l c ho t

ng

s n xu t
outsourcing

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

11

Quy t

nh ngu n l c ho t

ng

s n xu t
outsourcing lin minh

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

12

 Chi ph  Ch t l ng

 H th ng s n xu t
Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 13

Rc th i
V n chuy n & PP

HH nng nghi p

CHI PH
N c

ng gi N ng l ng & NL

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

14

C i ti n lin t c

CH T L NG
Qu trnh s n xu t, k thu t & thi t k u t cho R&D

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

15

CH T L NG

- 3300 nh khoa h c/15 tr s R&D chnh (B c

chu M , chu u) - Chi m nh tay vo ho t ng R&D (trung bnh

t ng 1-2 tri u USD/n m)

- Kh o st, nghin c u hnh vi tiu dng, nhu c u khch hng: h ng ngy (Intel th c hi n), h ng n m (Nielsen th c hi n) - Tm ti v thay i quy trnh s n xu t, quy trnh bn hng ph h p m c tiu t i thi u chi ph + b o v MT (VD: k t h p v i Intel)
Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 16

- 4 m c tiu R&D:

CH T L NG

1. 2. 3. 4.

S n ph m c ch t l T ng tr Nng cao

ng & an ton

ng thng qua s n ph m m i hi lng c a khch hng

Gi m thi u chi ph

- Thnh t u: Bnh quy Tiger cho th tr D ng gi m b t v i Intel v.v

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 17

ng Chu Thi Bnh

Bao b b o v thanh socola khng b ch y c chi ph v n hnh nh k t h p

H th ng s n xu t Qu n l nguyn li u Qu n l hng d tr

a i m

T ch c lao ng

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

18

H th ng s n xu t

a i m i dn khu v c c ch n c

- Ng

nhu c u v kh n ng chi tr - L khu v c nh n nh p c a khu v c t n c c ch n c ngu n s h t ng nguyn li u th v c t ng i pht tri n

19

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

H th ng s n xu t L do s d ng ph ng th c dy chuy n?
PH NG TH C

T

ch c lao

ng

L i ch?
H n ch ?

S N XU T DY CHUY N
Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 20

H th ng s n xu t

 Qu n l hng d tr

v NVL

ERP

SAP

Cung c p t ng h p thng tin - Qu n l v ki m sot

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 21

H ng m c outsourcing

% outsourcing/Kraft t

th c hi n

Nguyn v t li u (th c 100% ph m, bao b) Bao g m c NCC bnh th ng minh chi n l c v i Kraft Foods

n NCC c lin

Qu n l ti nguyn <100% (hng ha, NCC) Ho c Kraft Foods ho c cng ty ngoi s vi c ny V n chuy n, kho bi 75% - 100% (ty theo t ng khu v c) Chu u: Inet Logictics M : FM Logictics

th c hi n

D ch v h th ng l u kho 100% Cng ty: BCTCGM International D ch v qu n l ngu n 100% nhn l c Cng ty: IBM
Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 22

H ng m c outsourcing

% outsourcing/Kraft t

th c hi n

H th ng thng tin

Thng tin n i b : Back Office Associates Thng tin bn ngoi: EDS Thng tin khch hng: Intel <100%

Thi t k bao b, nhn mc

Logo*
Marketing

100% Agency Nirco,

H th ng d ch v mua s m

100% t i B c M (Ch c t i B c M ) Cng ty CapGemini

23

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

 Kraft Foods lin minh chi n l c v i nh ng NCC tiu chu n tr thnh lin minh chi n l c c Kraft Foods quy nh. M c ch:

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

24

Chu i gi tr

R&D

QT SX

Chi n l c Market ing

Qu n tr cung ng

Ngu n nhn l c

L i th c nh tranh

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

25

Chu i gi tr - Marketing
NG I TIU DNG

QUAN H CNG CHNG

4 H
XC TI N TH NG M I

T NG PHI U GI M GI

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

26

Chu i gi tr - Qu

n tr cung

ng

H Cng th ng ngh Right things, right time, right place qu n l thng d li u tin

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

27

Chu i gi tr - Qu

n tr cung

ng

Tun th cc quy chu n qu c t

Nng cao ch t l ng

GWP
Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 28

Chu i gi tr Qu

n tr ngu n nhn l c

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

29

L i th c nh tranh
u t vo R & D + Chnh sch pht tri n n ng l c sng t o => S n ph m a d ng, c o

I II III

Cc ho t ng trong chu i gi tr u gp ph n hnh thnh nn th ng hi u l n m nh

Ho t

ng cung

ng khoa h c hi u qu

Nhm The BITE IBk35 UEH Tp.HCM March 9th 2012 -

30