BY :NAVNEET SINGH A3906409181

WHAT IS ONLINE BUSINESS

Online business (e-commerce) is any transaction completed over a computermediated network that involves the transfer of ownership or rights to use goods or services

ELECTRONIC ECONOMY
Three Primary Components of electronic economy are : 1. Electronic Commerce 2. Electronic business supporting infrastructure 3. Electronic business processes

E-business Models

E-shops E-procurement E-malls E-auctions Virtual Communities Collaboration Platforms Third-party Marketplaces Value-chain Integrators Value-chain Service Providers Information Brokerage

THE INTERNET'S SPECIAL CHARACTERISTICS

INTERACTIVITY

MASS-CUSTOMIZATION ONE-TO-ONE

USER INITIATION

PULL STRATEGIES

GLOBAL ACCESS 24 HOURS WITHIN SECONDS

INCREASED SERVICE DEMANDS

BRANDING IN ELECTRONIC RETAILING

.
If firms neglect to realize the power of branding they risk being overcrowded by increasing levels of on-line competition, not to mention becoming dependent on price based strategies. Indeed, focus on price has been shown to be especially venturesome on the Internet. Persistent consumer hesitance is yet another factor supporting the need for well established brands

PERCEIVED QUALITY
1.

2.
3. 4. 5.

Do not keep web shoppers waiting Do not hide the merchandise Build trust Do not hide the prices Make human contact

BRAND ASSOCIATIONS