How to Sell Catalyst 4500 Bundles

2010 Cisco Systems, Inc. All rights reserved.

Catalyst 4500 Cost Optimized Switching

Customize to Optimize
New reduced pricing for highly available configurations 3 software feature sets: LAN Base, IP Base, Enterprise Services Low cost entry point offering with LAN Base: ~$200/port Decline in price/port for higher port count Upgrade option to IP Base or Enterprise Services
$$$

Low service pricing and limited lifetime warranty

Smart Call Home: Reduce Downtime Line card reuse

Investment protection with easy upgrade options

2010 Cisco Systems, Inc. All rights reserved.

Catalyst 4500 Leader in Modular Switching

Leadership in Innovation
Industry 1st switch to support UPOE (60W) ISSU: Reduce planned downtime OSPF for routed access True control-path & data-path redundancy Real-Time power monitoring Lower power: Idle slot optimization Flexible QoS Upgrade only line card to comply with new future standards like Energy Efficient Ethernet
Performance

Highly available platform for maximum resilience

2010 Cisco Systems, Inc. All rights reserved.

Best of Breed for Entire Campus

Optimized for Large Enterprise Campus Deployments And more
848Gbps Switching Capacity 4 x 10G Uplinks 384 10/100/1000 ports 3,6,7 and 10 slot chassis 96 SFP+ LC ports 256K Routes

Platform Innovations 48G/slot Flexible NetFlow UPOE Hosted Applications VRF-Lite, EVN* In Service Software Upgrade VSS* Cisco TrustSec (MACSec*) AutoSmart Ports
* Roadmap

Optimized for Small/Medium Sized Campus Deployments SCALABILITY

520Gbps Switching Capacity 2 x10G + 2 x 1G Uplinks 240 10/100/10000 ports 3,6 and 7 slot chassis 60 10G LC Fiber ports 64K Routes

2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

NEW

NEW

Enable 10GE for Free, IP Base Upgrade = $10K Enterprise Services Upgrade from LAN Base = $20K

UPOE upgrade on bundles $3,000 *

SUP7-E upgrade ($11,000) Chassis, SUP7L-E 96 Port 10/100/1000 PoEP Chassis, SUP7-E 96 Port 10/100/1000 PoEP

Chassis, SUP7L-E 96 Port 10/100/1000 PoEP Chassis, SUP7L-E 48 Port 10/100/1000 PoEP

C4503-E Bundle
WS-C4503E-S7L+48V+

C4506-E Bundle;
WS-C4506E-S7L+96V+

C4507R+E Bundle
WS-C4507RE+96V+

C4510R+E Bundle
WS-C45010RE-S7+96V+

$11,000 (44% off LP) 44% off Services

$18,000 (44% off LP) 44% off Services

$22,000 (35% off LP) 54% off Services

$33,000 (31% off LP) 50% off Services

Services : SMARTnet & SmartFoundation

2011 Cisco and/or its affiliates. All rights reserved.

Cisco * 3,6 slot upgrade coming Confidential 5 in November

4507R+E Bundle LAN Base IOS

Configure dual supervisors and get IP Base IOS image at no additional cost

Resiliency Benefits

$12,000 Redundant Sup7L-E with IP Base Support

Always on Network (Negligible planned downtime) Ideal for new critical services deployment

$4,000

4506-E Bundle LAN Base IOS

Only $6,000 extra to get additional Sup!

Functionality Upgrade Software Images at run time Subsecond upgrades (<200msec with Catalyst 4500E Sup7L-E and Sup7-E)

$10,000
$18,000

IP Base Support
Resiliency for next gen applications

2010 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

60% off NAM

Integrated Application Visibility & Troubleshooting

Campus wide application visibility through NAM

NAM 2204 Appliance

Scalable application visibility through SUP7E Netflow and SPAN

Rapid performance troubleshooting Lower TCO Application performance optimization through SUP7E Qos, Security and Multicast support
Catalyst 4500E with SUP7E

Bundle 1 (Supervisor Upgrade): Catalyst 4500 E-Series Sup 7E, Enterprise services IOS license, NAM2204-SFP and Cisco NAM Software 5.1: Part number WS-S7E-NAM Bundle 2 (Green Field): Catalyst 4507R+E, Sup7E, Enterprise services IOS license, NAM2204-SFP and Cisco NAM Software 5.1: Part number WS-C4507RES7E-NAM

Bundles are targeted to be available through Q1FY12. Cisco reserves the right to end the promotion earlier or extend it to a later date at its sole discretion http://www.cisco.com/web/partners/incentives_and_promotions/index.html 7 2010 Cisco Systems, Inc. All rights reserved.

IOS Features ComparisonLAN Base vs. IP Base

Features (partial list)
10G Uplink Use
SPAN (# of Sessions)Port Mirroring EnergyWise MLD Snooping Flex Link PVST+ & RPVST+ Smarports (Role-Based MACRO) ePoE Auto QoS EEM EEM & EOT integration EIGRP Stub GLBP

LAN Base Image

Yes - $4k License
2 sessions

IP Base Image
Yes
8 sessions Yes Yes Yes

Yes
Yes Yes Yes Yes Yes Yes No No No No

Yes
Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

HSRP and VRRP

ISSU L2PT and Q-in-Q Location Services

No
No No No

Multihop SXP (CTS)

PIM SM/DM SmartCallHome SSO TDR WCCP

No
No No No No No

Ships with 45xx Bundles

2010 Cisco Systems, Inc. All rights reserved.

Upgrade ($10,000)
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Catalyst 4500 IP Base vs. Competitor

Features
10GE Uplinks AutoQos EnergyWise Location Services SmartPorts SmartCallHome TDR PVST+ Embedded Event Manager (EEM) Catalyst 4500 IP Base License $10,000 Example: ProCurve 5412/5406 Bundles Purchase Module $5,099

Expanded ACL Support (32K)

Time Based ACLs MLD PIM SM/DM 802.1x Full Capability (User Identity) License - $2,999 License - $5,499

Total
2010 Cisco Systems, Inc. All rights reserved.

$10,000

$13,597
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Catalyst 4500E Series Wireless Controller Bundle

Ideal for Cisco Smart Business Architecture Deployments

WS-C4507R+E + Sup6L-E IP Base + WS-X4624-SFP-E + Controller AIR-CT5508-50-K9

Catalyst 4500E Switch List Price @ $38,990

5508 Wireless Controller List Price @ $22,495

$61,485

COMPETITIVE WIN: A public school district chose Cisco over the incumbent competitor... We designed this with over 300 Catalyst 4507RE switches...we were able to leverage the BN-CF2-SBA+K9 bundles with WLAN Controllers for this strategic win. -Cisco Account Team

Bundle Price $44,000

SKU: BN-CF2-SBA+K9

28% off the List Price! VIP Incentive is Available!

*Support for 50 APs included Cisco Systems, Inc. All rights reserved. S/W License) 2010 (expandable to 250 APs with 10

Compare Cisco and Competitors Services

Competitor
Service Element Warranty Care Packs Warranty (2K 3K, 4K)
Lifetime (Fan and power supply are limited to 5 years.) Free 90-days 8x5 TAC (only on 2K-S and 3K-X) For downloading SW releases only

Cisco
Smart Foundation (only 4503E, 4506E, 4507R-E, 2K, 3K)
1-year renewable (45% < SNT NBD) 25% off 1-yr price for 3 yrs or 40% off 1-yr price for 5 yrs 9x5 to SMB TAC

SMARTnet

Duration of coverage

Mainly 3 years Lifetime Sometimes 1 year

Annual contracts Multi-year contracts

Vary

24x7

24x7 Cisco TAC

TAC hours Web support Advance hardware replacement (AHR) On-site support Bug fixes, updates and upgrades
Yes Yes
13x5x4 AHR 24x7x4 AHR 24x7 SW HW/SW support Yes

Cisco.com SMB knowledgebase

Cisco.com knowledgebase 8x5xNBD AHR

NBD if parts are in stock, 2 days or more if not No

10-day AHR (on all) NBD (only 2K-S and 3K-X) NBD AHR

8x5x4 AHR 24x7x4 AHR 24x7x2 AHR

No Lifetime bug fixes & updates for LAN Lite, LAN Base & IP Base images

No Free SW bug fixes For-fee updates and upgrades. (if not already covered by Standard Warranty

Yes Covers bug fixes, updates and upgrades within a licensed feature set
11

Free for now as part of lifetime warranty, though policy is in slow-motion transition
2010 Cisco Systems, Inc. All rights reserved.

How to CloseOffers Against Competition the Deal Cisco Switching

2960 & 2960-S LAN Lite Switches Entry to Cisco Experience
FE and GbE on 8, 24, and 48 ports PoE support up to 15.4W per port Basic QoS, standard availability and multicast features Entry-level security and network admission control Link connectivity and cable diagnostics for enhanced troubleshooting LLW and enhanced LLW, FlexStack

45xx-E Modular Bundles Flexible Upgrade Path

4503E @ $11K (no ps), 10/100/1000 PoE Plus, scalable from 48 to 96 ports 4506E @ $18K (no ps), 10/100/1000 PoE Plus, scalable from 96 to 240 ports 4507RE @ $22K (no ps), redundancy capable 10/100/1000 PoE Plus, scalable from 96 to 240 ports ($11K upgrade option to Sup7E & 4700) 4510RE @ $33K (no ps), redundancy capable 10/100/1000 PoE Plus, scalable from 96 to 384 ports Includes the NEW Supervisor 7-E

Architectural Selling Borderless Networks Campus

Distribution bundle with 4507R and Wireless Controller 28% List Price

Smart Foundation Entry Level Support

2K, 3K, 4503E, 4506E, 4507R-E, 4510R-E 25% Off 3 Yr, 40% Off 5 Yr NBD Hardware Replacement 8 AM5 PM TAC Access

Smart Business Architectures

Leverage Ciscos design, deployment, and configuration guides

Online Troubleshooting; SW Bug Updates

2010 Cisco Systems, Inc. All rights reserved.

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 2010 Cisco Systems, Inc. All rights reserved.

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Partner Community Forum

Expand your Knowledge. Connect with Cisco BUs Directly.
This community is your space to interact
with Cisco and other partners. With the partner in mind, various Cisco organizations, including the product BUs are available here to help develop your expertise. Share your expertise. Voice your opinions. Exchange ideas

Step 1: Please go to the site to set up your profile Step 2: Start a discussion by clicking in the Actions box on the left Step 3: Subscribe to the page to receive notifications by clicking the Receive email notifications link on the Actions box on the left.

Borderless Networks: https://www.myciscocommunity.com/community/partner/borderlessnetworks?view=overview

Borderless Networks R&S: https://www.myciscocommunity.com/community/partner/borderlessnetworks/routeswitch Data Center: https://www.myciscocommunity.com/community/partner/datacenter
2010 Cisco Systems, Inc. All rights reserved.

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Partner Resources
Partner Promotions and Incentives
http://www.cisco.com/web/partners/incentives_and_promotions/index.html

Partner Central Switching

http://www.cisco.com/web/partners/sell/technology/switching/index.html

Catalyst 4500 Partner Collaterals

http://www.cisco.com/en/US/partner/products/hw/switches/ps708/products_partner_resources_list.html

Smart Business Architecture

http://www.cisco.com/web/partners/sell/enterprise/cab.html

2010 Cisco Systems, Inc. All rights reserved.

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