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  • Vision & Mission

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    T-News Numl
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    The document provides criteria for evaluating a company's vision and mission statements based on a corporate strategy textbook. It asks the reader to choose a company and analyze its vision statement based on five criteria found on page 386 of the textbook, and its mission statement based on four additional criteria on page 461, including being specific, reflecting strengths/weaknesses, being realistic and attainable, and being flexible. The reader is then asked to investigate whether the chosen company is working to achieve its vision and mission, explaining with evidence.

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    The document provides criteria for evaluating a company's vision and mission statements based on a corporate strategy textbook. It asks the reader to choose a company and analyze its vision statement based on five criteria found on page 386 of the textbook, and its mission statement based on four additional criteria on page 461, including being specific, reflecting strengths/weaknesses, being realistic and attainable, and being flexible. The reader is then asked to investigate whether the chosen company is working to achieve its vision and mission, explaining with evidence.

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    11 views1 page

    Vision & Mission

    Uploaded by

    T-News Numl
    The document provides criteria for evaluating a company's vision and mission statements based on a corporate strategy textbook. It asks the reader to choose a company and analyze its vision statement based on five criteria found on page 386 of the textbook, and its mission statement based on four additional criteria on page 461, including being specific, reflecting strengths/weaknesses, being realistic and attainable, and being flexible. The reader is then asked to investigate whether the chosen company is working to achieve its vision and mission, explaining with evidence.

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    Assignment on Vision and Mission Q:1 Choose a company of your own interest.

    Critically analyze the companys vision and mission according to following criteria. a) Five Criteria for judging the organizations investigation of it Vision Statements i) Find it in the book, page number 386 (b)Some criteria for judging Mission Statements are as follows 4 5 6 7 Be specific enough to have an impact upon the behavior of individuals throughout the business Reflect the distinctive advantages of the organization and be based upon an objective recognition of its strengths and weaknesses. Be realistic and attainable Be flexible enough to take account of shifts in the environment.

    Further details about these criteria are in book Corporate Strategy by Richard Lynch 4th Edition, at page numbers 386 and 461 respectively. Q:2 Investigate and analyze, either the chosen company is working towards achieving their vision and mission or not? Explain with evidences.

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