1

The Nature of Strategic

Management
Tujuan MK Manajemen Stratejik
1. Memahami pengertian Manajemen Stratejik serta
kaitannya dengan keunggulan bersaing
2. Mampu menganalisis lingkungan organisasi
3. Mampu merumuskan visi, misi dan tujuan organisasi
4. Memahami berbagai jenis strategi perusahaan
5. Memahami dan mampu menggunakan alat/matriks
perumusan strategi
6. Memahami implementasi strategi
7. Mampu evaluasi strategi
8. Mampu menganalisis kasus manajemen stratejik
Strategic Management –Defined

Art and science of

 formulating,

 implementing, and

 evaluating

cross-functional decisions that enable an

organization to achieve its objectives
Strategic Management

 The purpose of strategic management is to

exploit and create new and different
opportunities for tomorrow;

 A strategic plan is, in essence, a company’s

game plan.
 Profit margins among firms in most industries
are so slim that there is little room for error in
the overall strategic plan
3 Stages

1. Strategy formulation

2. Strategy implementation

3. Strategy evaluation
Vision and Mission
Statement
Vision

Clear Business
Vision

Comprehensive
Mission Statement
Pentingnya Visi dan Misi
 Firms with a formalized mission statement have twice the average
return on shareholders’ equity (Rarick and Vitton).
 Positive relationship between mission statements and organizational
performance (Bart and Baetz).
 30 percent higher return on certain financial measures
(BusinessWeek).
 A 20 years of empirical research on mission statements concluded
“there is a small positive relationship between mission statements
and measures of financial organizational performance” (Desmidt,
Prinzie, & Decramer, 2011, p. 468).
 Some studies have found that having a mission statement does not
directly contribute positively to financial performance
Vision

 Kita mau jadi apa?

 Pernyataan visi sebaiknya
 Singkat
 Satu kalimat
 Mengungkapkan jenis bisnis perusahaan
Evaluasi pernyataan visi
 “to become the best retailing firm in the USA” => Tidak baik,
karena itu berarti bisa menjual apa saja. Tidak jelas apa
yang dijual.
 Starbucks Proposed Vision Statement
 “Starbucks strives to ethically find and roast the highest
quality Arabica coffee in the world. With stores around the
world, we are the premier roaster and retailer of specialty
coffee globally.” => Tidak menjelaskan ingin jadi apa.
 Starbucks “Improved” Vision Statement
 Starbucks’ vision is to be the most well-known, specialty

coffee, tea, and pastry restaurant in the world, offering

sincere customer service, a welcoming atmosphere, and
unequaled quality
Mission

 Enduring statements of purpose that

distinguish one business from other similar
firms.
 A mission statement identifies the scope of a
firm’s operations in product and market
terms.
Mission
Benefit of written mission statement
1. To make sure all employees/managers understand
the firm’s purpose or reason for being.
2. To provide a basis for prioritization of key internal
and external factors utilized to formulate feasible
strategies.
3. To provide a basis for the allocation of resources.

4. To provide a basis for organizing work, departments,

activities, and segments around a common purpose.
Mission
 Apa bisnis kita? => alasan keberadaan perusahaan

Reconciliatory: mengakomodasi berbagai kepentingan para stakeholder seperti

pelanggan, pegawai, pemegang saham dan kreditur.
Mission

9 components
Evaluasi pernyataan misi
Evaluasi pernyataan misi
Bank BRI
Bank
BCA
Bank
Mandiri
Bank
Syariah
Mandiri
Tugas Kelompok

 Buat kelompok @ 3-4 orang

 Pilih bank yang hendak dijadikan studi kasus
 Unduh laporan tahunan bank 3 tahun terakhir
Tugas Kelompok
A. Tuliskan pernyataan visi bank
Berilah evaluasi Saudara terhadap pernyataan visi tersebut

B. Tuliskan pernyataan misi bank

1. Identifikasi 9 komponen penting misi pada pernyataan tersebut.
2. Tulis jumlah kata pada pernyataan tersebut.
3. Berikan penilaian Saudara berdasarkan 9 characteristics of a
mission statement!

C. Tuliskan perbaikan pernyataan visi dan misi bank tersebut

Tulis jawaban kelompok Sdr di komentar pada https://dosen.perbanas.id/manajemen-

stratejik/ dengan menulis judul berupa nama bank, kemudian jawaban terhadap
peetanyaan A & B