Question Bank Marketing III Q1.

Explain strategies to be followed by an organization at different stages of Product Life Cycle in relation to a) Product, b) Price, c) Place d) Promotion Q2. Write Short notes with example on a) House of brands b) Branded house c) Endorsed brands e) Sub brands Q3.What are the principles of good branding? Q4. What are the advantages of keeping a product either in branded or in generic form? Q5. What is a brand? Q6. What is a product? Q7. What is brand equity- elaborate? Q8. Assets of brand equity have four dimensions what are they & explain? Q9. What are the five product levels explain each level? Q10. What is product mix and explain with examples product-width, length & depth? Q11. Explain brand development strategies Q12. Why package is crucial as a marketing tool? Q13. A company can add new products through two routes- what are the routes & explain Q14. What is brand identity & what are key brand elements?

Q15. Answer followings? a) Pull Vs Push, b) Product Vs Brand c) Selling Vs marketing Q16. Write Short notes on a) Convenience products b) Shopping products c) Specialty products Q17 Write marketing strategy principles of following products Convenience, Shopping and Specialty products Q19. What are the six categories of new products identified by Booze, Allen and Hamilton? Q20.Ffor a company it is important to introduce new products explain. Q21. What are the branding strategy options? Q21. Why do new products fail? Q22. Mention the steps require managing the new product development Q23.Explain people differ in readiness to try new products Q24. Why Customer buying behavior is so important in todays marketing? Q25. What are the factors influencing the consumer buying behavior? Q26. What are the consumer buying processes?