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PR/COM Responsibility for Organizational Character, Government Respondents

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Defining or articulating the Communicating the the Communicating the the Assuring the organization identity and core values of identity and core values of identity and core values of adheres to its stated your organization your organization to your organization to identity and core values internal audiences external audiences 10.7% 25.2% 9.7% 8.7% 43.7% 45.6% 34.3% 23.5% 3.9% 42.2%
Direct responsibility Indirect responsibility Not a responsibility

87.4%

65.0%

USC Annenberg, GAP VII

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