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Reasons forWorking with PR Agencies: All Respondents by Category

7
6
5

5.48
5.14 5.1
4.94

5.545.67 5.6
5.24

6.24
5.926.07
5.56

5.725.7
5.455.5
4.64.72
4.124.02

4.3
4.134.2 4.06

4.534.5
3.88
3.07

4.284.24 4.17

4.7
4.464.46
4.23

3.23

3
2
1
0
Strategic POV

Marketing
Insight

Addtl. arms and


legs

Cheaper
Public

Private

Limited Heads

Unique
perspective
Government
Nonprofit

Geographic
reach

Digital/social
media skills

Help quantify
results

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