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  • Examples of R&D and New Product Development

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    Pragya Birani
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    The document discusses examples of R&D, new product development, and global market entry plans for the Spanish retailer Inditex. It describes Inditex's joint venture with Trent Ltd. to open Zara stores in India starting in 2010. Some future challenges mentioned include maintaining a vertically integrated model while expanding globally, adapting to different fashion trends and sizes across regions, imposing its business model through a 50:50 joint venture, and sustaining its presence in markets less focused on changing fashion through its current in-store advertisement model.

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    The document discusses examples of R&D, new product development, and global market entry plans for the Spanish retailer Inditex. It describes Inditex's joint venture with Trent Ltd. to open Zara stores in India starting in 2010. Some future challenges mentioned include maintaining a vertically integrated model while expanding globally, adapting to different fashion trends and sizes across regions, imposing its business model through a 50:50 joint venture, and sustaining its presence in markets less focused on changing fashion through its current in-store advertisement model.

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    7 views7 pages

    Examples of R&D and New Product Development

    Uploaded by

    Pragya Birani
    The document discusses examples of R&D, new product development, and global market entry plans for the Spanish retailer Inditex. It describes Inditex's joint venture with Trent Ltd. to open Zara stores in India starting in 2010. Some future challenges mentioned include maintaining a vertically integrated model while expanding globally, adapting to different fashion trends and sizes across regions, imposing its business model through a 50:50 joint venture, and sustaining its presence in markets less focused on changing fashion through its current in-store advertisement model.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 7

    Examples of R&D and new product development

    Leadership in terms of numbers Short Timelines about 30 days every month Feedback given by customers Mix and match Store designs

    Examples of global market entry plan in India

    JV between spanish retailer Inditex and Tatas retail arm Trent ltd Trent to develop Zara stores in India with the 1st store opening in 2010 in Delhi Inditex having 51% market share and Trent 49%

    Future challenges

    Vertically integrated model. Expanding operations in different regions (America, Asia, Europe etc.) Different fashion trends at a time. Different sizes/ trends in different regions, it would not be easy to pull a new fashion cloth or apparel from one region and put it in other region.

    50:50 joint venture, it is very difficult for Zara to impose its business model to the other partner. Zara's business model is based on ever changing fashion. For countries like US, where people are less fashion forward, it may be a challenge for Zara to sustain its presence. With changing time, Advertisement is becoming an important part of the business and it reflects directly to the sales. Zara's in-store advertisement model may not work going forward.

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