CASE STUDY ON UNDERSTANDING WOMEN

BY :-

ASRA KHAN
NAVKESH GAUTAM RITA SINGH SIMI JOY

BANDANA SINGH
PRERANA GUPTA SACHIN KUMAR SUJATA MEENA

OVERVIEW

Print Craft, a publishing firm Chandan Dinkar. Introducing a New magazine For the Women In family. Important People : Chandan Dinkar Owner Suresh Sharma - Marketing Manager Ashish Ghosal - Media Expert

STEPS TOWARD PUBLICATION OF MAGAZINE

Readership Figures of womens magazine Chandan Dinkar. Circulation Figures of womens magazine Suresh Sharma. Conclusion : Unbelievable, there are only three or four types of women.

CONFUSION

Contd.
According to Ashish Ghosal, Readership figures is Arbitrary. Readership figures Number of readers. Circulation figures Sales of copies. This shows that the readership of two publications when compared must be done bearing in mind these aspects. If not so, UNFAIR. Example:- Circulation figures presented by Audit Bureau of Circulation (ABC).

PROBLEMS

Two magazines similar in values, styles, and frequency could have vastly varying readership numbers. No magazine will paint itself in such sharp shades to define its character precisely.

Scale of variation in women

Gregarious . Selfless

Type of women and their magazine preference

Gregarious = Cosmopolitan Selfless = Womens Era

Working as well as housewife = Femina

In b/w = Saheli, Grih Shobha, Sarita, etc

What should be the criteria for segmenting the types of magazines ?

Language Preferences

Character

What do you learn in this case with regard to consumer behaviour-related concepts ?

Customer attitude Customer preference

Character type
perception

What self-concept and social class influences do you observe in the lifestyles of different groups of magazine readers ?

Way of living- house wife, working Level of thinking-optimist, pessimist Language status

THANK YOU