Magazine Proposal – BRIDES&MORE

What does our magazine present?

Our magazine centers around dark skinned women as brides and abolishes any proposition in terms of racial discrimination in the society. It
culminates the beautiful dark skin tone. 

What is our UNIQUE SELLING POINT (USP)?

The USP that our magazine offers is that of putting dark skinned brides on the front cover of a bridal magazine to encourage and boost the confidence of
such population who make themselves look fairer on their wedding day just to match the beauty standards and not by their own comfort and free will. It
also highlights related issues in an article every season.

NAME OF THE MAGAZINE: BRIDES&MORE

PRICE: 1200 rupees (fairly affordable in comparison to the competitors- price penetration)

Distribution Methods: Seasonal, direct selling, online services, book stores, boutiques, restaurants and cafes, dentist clinic, libraries and with the
help of distribution companies.
Marketing Ideas:

 Synergizing with bridal clothing brands such as suffuse

 Collaborating with dark skinned bloggers and models/celebrities and featuring them on the front
cover
 Partnering with makeup selling websites

TARGET AUDIENCE: asian women, age: 15-45

The most recent edition of our magazine: