MAGAZINE PROPOSAL

(ETHNIC FASHION)

Q. What does your magazine represent?

This magazine is all about fashion, specifically ethnic
fashion, which also represents culture of Pakistan.
Q. What is our UNIQUE SELLING POINT (USP)?
The USP that out magazine offers is an introduction
to new genre which is not very common in Pakistan,
which attracts mostly teens to adults who are
passionate about fashion. It can be used as a guide
book as well as inspiration.
Q. Name of the Magazine
Ethnic Fashion Magazine
DISTRIBUTION METHODS
Seasonal, direct selling, online selling through own
website, bookstores, botiques, salons, restaurants,
dental clinics, online through promotions and with
the help of bloggers.
MARKETING IDEAS
Synergizing with clothing brands, large scale such as
Khaadi, and small scale such as any online business.
Collaborating with bloggers and models/celebrities,
sending them PRs, featuring them in our magazine.
Partnerships with other brands such as jewellery
and shoewear (tradional)
TARGET AUDIENCE
Asian women 13-60