CONSUMER BEHAVIOUR

MUSIC SYSTEMS

CONSUMERS MIND

OUR RESEARCHOLOGY

KICK OFF

LOCATIONS

CITY CENTER I

CITY CENTER II

SOUTH CITY MALL

MANI SQUARE MALL

and

the retail outlets scattered across the city..

OUR FINDINGS

WHEN DO YOU BUY A MUSIC SYSTEM

60 50 40 30 20 10 0
technological advancment its old boredum not working

REASON

BRAND STUDY OF MUSIC SYTEMS

BRANDS
10
10 15
SONY PHILIPS SAMSUNG LG OTHERS

45 20

THE SOURCE OF THE BRAND NAME

35 30 25 20

15
10 5 0

PRICE STUDY OF MUSIC SYTEMS

PRICE
70 60 50 40 30 20 10 0

AGE GROUP STUDY OF MUSIC SYTEMS

AGE GROUP
50 45 40 35 30 25 20 15 10 5 0 25-30 30-40 40-50 Above 50 Below 25

INFLUENCE ON PUCHASING MUSIC SYTEMS

INFLUENCE
70 60 50

40
30 20 10 0 FAMILY FRIENDS OWN SURVEY JUST BUY

HOW DO YOU APPROACH AFTER BEING THOUGHT ABOUT THE IDEA OF PURCHASING.

NET SURFING

FRIENDS

POST PURCHASE BEHAVIOUR OF MUSIC SYTEMS

100 98 96 94 92 90 88 86 84

YES

SATISFIED

NO

THANK YOU
UMA LAKHOTIA RAASHI CHOUDHARY BIDISHA GHOSH SHILPI DUTTA CHITRAK PAL VIKAS LALL