A PROJECT REPORT

ON

GODREJ & BOYCE CO.LTD

TITLE: SALES & MARKETING INITIATIVE TO INCREASE THE SALES OF HI-END LOCKS & PATCH FITTING.

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT

NAME OF GUIDE RESPECTED MR. V.S.SOLANKI FACULTY, IPM, MEERUT

STUDENT NAME MD. EKRAMUL HAQUE BATCH: 2010-12

INSTITUTE OF PRODUCTIVITY & MANAGEMENT, RESOURCE HOUSE, POCKET-G, PHASE-I, PALLAVPURAM, MEERUT-250110, UTTAR PRADESH

QUESTIONNAIRE FOR RETAILERS

Name of Dealer: Address: 1. What is the retailer type? a) Hardware b) Hardware + Electric City: Name of Shop: Date:

c) Hardware+ Electric + Paints d) Others 2. What is your average monthly sale of electronic locks in all brands? BRAND VALUE

3. What is the percentage (%) share of electronic locks in overall lock sale? BRAND PERCENTAGE 4. What is your average monthly sale of patch fitting in all brands? BRAND VALUE

5. What is the percentage (%) share of patch fitting in overall lock sale? BRAND PERCENTAGE 6. What is the awareness level of influencers about hi-end locks? A) C) B) D)

7. Which factor motivates influencers for buying Hi-end locks? a) Quality c) Level of security b) After sale service d) others

8. What is the perception of influencer regarding electronic locks?

9. Which motivating factors influence you to sell more of particular brand in electronic locks? a) Margin c) After sale service b) Brand d) Others

10. What should be the price range of Mechatronix lock?

11. Any suggestion/feedback

Thank You!