DECLARATION

MR.SANKALP MOHANTY a student of BBA Final Year being Exam Roll No:-
18BA036 hereby declare that the project – work entitled “A COMPARATIVE
STUDY OF PROMOTIONAL ACTIVITIES OF GREAT EASTERN AND
PATRA ELECTRONICS”Submitted by me for partial fulfillment of the
requirement of F.M (AUTO.) College, BALASORE, is out of my own effort and
has been submitted earlier for any purpose or any time before.

Place: BALASORE SANKALP MOHANTY

Date: Exam Roll No:-18BA036

Class Roll no: BB18-41

Marketing Honors

F.M. (AUTO.)College,

BALASORE
 CERTIFICATE

This is to certify that MR.SANKALP MOHANTY a bonafide student of BBA

Final Year marketing Honors have Exam Roll No – 18BA036 in F.M. (AUTO.)
Collage, BALASORE has submitted this project report on “A COMPARATIVE
STUDY OF PROMOTIONAL ACTIVITIES OF GREAT EASTERN AND
PATRA ELECTRONICS” in partial fulfillment for award of BBA Degree F.M.
(AUTO) College under F.M. University BALASORE 2020 my supervision and
guidance.

Dept. Of BBA

F.M. (AUTO.) Collage,

BALASORE.
 ACKNOWLEDGEMENT

On the eve of completion of this project work I bow my head in front of the
almighty and offer my prayers for his blessing that enable me to complete this
project.

● It is my proud privilege to express my deep gratitude to Mr.Rabindra

Mohanty and guide MISS. RAISHA PARWEEN for their
ungreeding support, constant guidance, inspection, encouragement
and profound personal involvement at every stage of this project.

I express my sincere thanks to all the staff of Patra electronics and Great
Eastern who have provided me with valuable information towards the completion
of this project and part of their previous time for me.

Last but not least, I express my indebtedness for all those who have directly
or indirectly extended support in completing this project.

Place: BALASORE SANKALP MOHANTY

Date: Exam Roll No:-18BA036

Class Roll no: BB18-41

Marketing Honors
 F.M. (AUTO.) Collage BALASORE.

CONTENTS
CHAPTER 1 – INTRODUCTION TO THE TOPIC

 Executive summary (Preface)

 About the company
 Objective of the study
 Limitation of the study

CHAPTER 2 – REVIEW OF LITERATURE

 Advertising

 Salesman promotion

CHAPTER 3- METHODOLOGY RESEARCH DESIGN (EXPLORATORY,

ANALYTICALETC.)

 Research design
 Data collection method
 Primary data
 Secondary data
 Data analysis

CHAPTER 4- DATA ANALYSIS & FINDING

CHAPTER 5 - SUGGESTIONS

CONCLUSION
 CHAPTER- 1
INTRODUCTION TO THE TOPIC

 Executive Summary (Preface)

 About The Company
 Objective Of The Study
 Limitation Of The Study
 INTRODUCTION
Fast Moving Consumer goods have been in existence since time immemorial
(Stengel act al 2001). In this chapter a review of what others have done have been
attempted. Fast moving consumer goods are so diverse that just a few areas have
been covered for the purpose of this study. The main areas covered in literature
review include the concept of promotion, objectives of promotion as well as
promotion strategies such as premium promotion, value promotion, penetration
promotion, cost-plus promotion and competitive promotion. Other factors covered
in the literature review include factors that may influence promotion such as
buyers, economic conditions, costs and government policies. A lot has also been
highlighted as far as fast moving consumer goods are concerned.
Country’s electronic products industry has reached USD 75 billion by 2017 from
USD 61.8 billion in 2015 with rise in penetration across consumer products,
especially in semi-urban and rural markets, says a report. The study undertaken by
Ascham and EY India noted that the government’s push for infrastructure
development, locomotive and energy, poses a significant opportunity for rapid
expansion of the domestic electronics industry. Electronic components industry in
India was valued at USD 13.5 billion in 2015, growing from USD 10.8 billion in
2013 at a CAGR of 11 per cent. The market is dominated by electromechanical
components such as PCB and connectors, which form 30 per cent of the total
demand, followed by passive components such as resistors and capacitors at 27 per
cent, the study pointed out.

Manufacturing labor cost

India’s attractiveness for manufacturers is growing due to the availability of low-
cost labor. Rising manufacturing costs in China and Taiwan are compelling
manufacturers to shift their manufacturing base to alternate markets. In 2014, the
average manufacturing labor cost per hour in India was USD 0.92 as compared to
USD 3.52 of China, noted the study. However, it said the Indian manufacturing
ecosystem for electronics and hardware industry is still at a nascent stage and faces
various demand side as well as supply side challenges are limited scale of
operations and local component demand due to the nascent product manufacturing
in India. Component demand in India is muted due to very limited value addition
as primarily last-mile assembly takes place. Norms such as safety regulations for
automotive, medical and industrial sectors have driven the uptake of electronic
content globally.

However, manufacturers in India do not add high electronic content in the products
due to limited industry-specific standards. The current market is dominated by
secondary sales and primary sales are limited due to reduced disposable income in
semi-urban and rural markets. Even as global markets are witnessing rapid
consumer uptake as electronic content increases across verticals (e.g., automotive
with applications around safety, connectivity, infotainment, consumer electronics,
smart homes, etc.); India has a slower adoption as consumers remain highly
sensitive to even a marginal increase in product promotions.

Importance of the study

The results of this study may benefit the following parties:
i. The fast moving consumer goods firms will be in a position to use the research
findings and recommendations from the study to develop better promotion policies.
ii. Manufacturers of other products will also benefit from the study as they will
know how their counterparts promotion their goods.
About the Company
About of Patra electronics
PATRA ELECTRONICS has become a trusted and renowned name in the field
of electronics in Odisha. At present we have our stores at all the major places of
Odisha and we are still growing. The visionary and founder Mr. Kailash Chandra
Patra started to sell electronic products in the year 1998 in a small store named
Sumitra Electronics in the memory of his beloved mother who always supported
him fighting the odds of life. Patra Electronics was incorporated in the year 2003,
where Mr. Patra set a platform to cater the consumer needs. During those times, he
understood that the electronics market in Odisha was so small to meet the
demands of the consumers. He also felt that there were no options in the market
where consumers can move freely in the store and enjoy shopping the products.
It all started in the year 2007 when we came up with a multi branded spacious
showroom with more than 3000 units displayed in the store to choose from. The
consumers supported us with an overwhelming response and the saga continues…
The love and support of people has made us a familiar name in electronics
and home appliances in the B2C and B2B Channel.
Now, we have taken a step forward by adding home furniture and office furniture
in our outlets.With this initiative, we are focused to bring the products which are
vibrant in design and smart in technology which would be a perfect match to your
beautiful home. We have tied up with some of the good brands in the nation to take
care of the quality of the products that we sell.Mr .Patra says he wants to create a
one stop solution for all the home needs, where a customer can find a cluster of
varieties and range of products under one roof. His aim has always been to provide
the best options to the consumer at affordable promotion and to build a framework
where we can be easily accessible by our valuable customers.
Mission and Vision of patra electronics

Mission
To provide our customers wide range of products to choose from with lower
promotion and to take an extra step to provide best service to our valuable
customers

Vision
We aim to become one of the best retail stores in the nation and provide one stop
solution to our customers to experience hassle free shopping.

Message from MD
I have never focused on earning money,
Rather I have tried to win the hearts of my valuable customers.
It gives me immense pleasure that I am already on the journey of serving the
people. Today Patra Electronics has become one of the best retail units for
Electronics, Home Appliances and furniture. I owe the success to the consumers
who have accepted us whole heartedly. I also pay my regards to my efficient team
who work hard to deliver satisfaction to the end users. I must say the success of an
organisation should not be calculated on the volume of sales or similar parameters
rather it depends upon how well the organisation can associate its stakeholders and
the experience it creates for the customers. We at Patra Electronics have a vision
to touch new heights. We aim at serving people not only at the urban areas but also
the rural parts. We strongly believe in giving back to the society thus we work with
different social clubs to help the needy. We try to face all the odds to provide
proper customer satisfaction. At last, I would like to thank each and every one We
expect the same support in the future. Thanking You
Brands sold in Patra electronics
Electronics & Home Appliances
Small Smart & Kitchen Appliances
About of GREAT EASTERN
GREAT EASTERN Retail has the distinction of operating the largest consumer
electronics store chain in India through a network of over 7,700 GREAT
EASTERN and jio stores.

GREAT EASTERN offers over 200 national and international brands offering a
widest assortment of products spanning across Audio & Video products, Digital
Cameras, Durables like Air Conditioners, Refrigerators, Washing Machines,
Microwave Ovens, Water Purifiers, Kitchen and Home Appliances, Gaming
Consoles & Games, Computers, Laptops, Tablets & Peripherals, Mobile and Fixed
line instruments as well as a wide range of accessories and new-age gadgets across
all major product categories. GREAT EASTERN offers its customers a delightful
shopping experience and helps them in bringing home the latest & best of
technology at unbeatable promotion.

GREAT EASTERN Retail operates ResQ, the service arm of Digital. It is a full-
fledged service organization and is India’s first multi-product, multi-brand and
multi-location service network that provides solutions encompassing end-to-end
product life cycle requirements for the entire range of Consumer Durables and
Information Technology products and other value-added services.

GREAT EASTERN Retail has built the largest distribution reach for devices in
India. The infrastructure encompassing on-boarding of trained sales specialists,
integrated supply chain and service centres have been made fully operational as
part of building the 4G ecosystem in the country.

GREAT EASTERN Retail has developed a strong portfolio of products offered

under its own label Reconnect. The Reconnect products are differentiated by
cutting edge innovation, superior quality and offer great value.
GREAT EASTERN Retail offers a wide range of 4G LTE smartphones and 4K
TVs under its own brand ‘LYF’. The brand built on the premise of unmatched user
experience offers high performance handsets and televisions that deliver a true 4G
and true 4K experience comparable to the best in the world. LYF range of
smartphones with superior features like Voice over LTE (VoLTE), Voice over Wi-
Fi

(VoWi-FI), HD Voice and HD quality video calling enables users to experience a

new digital life.

About GREAT EASTERN

Discover, Experience and Buy a range of products at GREAT EASTERN.

Discover 150 international and national brands and over 4000 products. Experience
the best potential of each product in an ambience that simulates your lifestyle. Not
only do we enable you to make an intelligent buying decision, but also offer
complete product life cycle support – ResQ – our proprietary advisory and post-
sales support service.

Top Brands And Wide Range Of Products

Choose products from the best brands –from Sony, LG in Home Entertainment,
and Nokia, Samsung in mobile phones, to Panasonic, and Toshiba in Home
Appliances. Discover products that best suit your lifestyle needs and provide best
value for money in terms of TCO (total cost of ownership).

Experience The Digital Zone

Touch, feel and try every product before you make your BUY decision! Get Up,
Close and Personal with the latest products in our specially designed Experience
Zones for high-end entertainment systems like home theatres, televisions, home
and car music systems. These zones simulate an environment that brings the best
of each product alive – thereby guiding you to make the right choice.

After sales and service

Bought that big smart TV and don't know where best to place it in the room? Or
have a device malfunction/breakdown and hassled about setting it right? Be it
product installation, break down or maintenance - Trust ResQ to bail you out! Our
ResQ personnel shall personally visit, rectify, and provide you with a step-by-step
guidance for maintenance till the life cycle of the product. ResQ services are
available to support 7 days a week, from 10 A.M to 10 P.M.

Simply walk into any of our stores to discover and experience all that GREAT
EASTERN has to offer!GREAT EASTERN, India’s largest electronics retailer
offers a wide range of products, and a service through resQ that is unmatchable -
you need not go anywhere else.

Repairs

No matter what the problem, we’ll fix it. Our resQ engineers examine, restore and
repair your favourite electronics so that you can get the most out of them.

Maintenance

resQ ensures that you get uninterrupted service from all your devices and
appliances with maintenance services and electronics online repairs that keep your
electronics as good as new.
Smart Service

Our resQ engineers will give you a product demo, help you experience
convergence and share tips that enable you to do more with your electronics.

365-Day Availability

Always at your service, with no days off. resQ services are available all year
round, including Sundays and public holidays.

10 AM – 10 PM

Your convenience is our priority. resQ operates with extended working hours so
that you can reach out to us anytime.

ISO 9001 Certified

Your trust in us is certified. resQ is India’s only ISO certified electronics service
brand.

Multi Product Multi Brand

Servicing products bought on our online store just got easier. Any brand, any kind
of product, resQ will take care of all your electronics – whether bought in stores or
on www.GREAT EASTERNdigital.in.

Free Pick Up And Drop

No more hassles looking for a service center to address problems with products
bought at any of our stores (online or offline).

When it comes to caring for your electronics, we go the distance. resQ provides
free pick-up and drop of your electronics from home to the service center and back.
Stand By unit Support

We’ve always got your back. resQ provides stand-by units for select electronics
under repairs.

Periodical product health check-up

resQ’s periodical preventive maintenance check-up ensures that your electronics

remain healthy and life remains hassle-free.

Resq care plan

Mobile Phones

● Plan includes:
● Theft and Accidental Damage & Liquid Damage**
● Extended warranty plans up to 4 years
● Free Pick up and drop
● Stand by unit support

Resq care plan

Laptops

● Plan includes:
● Theft and Accidental Damage & Liquid Damage**
● Extended warranty plans upto 4 years
● Free Pick up and drop
● Stand by unit support
Resq care plan

Electronics and Home Appliances

● LED TVs | Plasma TVs | Home Theatres | Tablets | Cameras | Desktops |

ACs | Washing Machines Refrigerators | Microwave Ovens | Water Purifiers
| Geysers | Inverters

Plan includes:

● Preventive maintenance services

● Free Pick up and drop
● Stand by unit support
● Cost of consumables used (ACs and refrigerators only)
● Reimbursement of the depreciated value of the product if unrepeatable or
parts are unavailable
● Extended warranty

GREAT EASTERN Gift Card - Freedom of choice

Remember when someone you gifted said “It’s perfect…Thank you” in return?
How good did that feel…Receiving a simple heartfelt “Thank you” gesture or in
writing endears and brings harmony to both the giver and the recipient. Especially
so, when you gift somebody special – be it your child who is heading to college, a
friend for a deed well done, or to your family or your business associate for their
contribution.

Picking the right gift for any occasion is always tough, demanding and often
involves planning and anticipation. You certainly wouldn’t want to spoil this by
gifting them something less desirable. Oftentimes we get it wrong or we could be
filled with doubt. Like the time you gifted your son/daughter their first smartphone
and they remarked oh! Thanks…now if only the camera were 20 MP dual MP
instead of 16 MP or when they expressed their desire for another Brand
altogether…does that leave you the giver a bit hassled and the recipient a bit
constrained by the gift? Not a perfect “Thank You” moment, we would say.

Here is where GREAT EASTERN Digit Gift cards steps in as the perfect gift free
from all constraints:

● You do not have to spend time on deciding what to buy!

● You can simply give your loved one the choice of buying something they
like with a wide range of products available at GREAT EASTERN,

● Your gift card can be used to purchase everything from smartphones and
TVs to cool tablets and DSLR cameras
● GREAT EASTERN Gift Cards are the end of all your hassles of deciding
what to gift. So make the best of it.

Advantages of the GREAT EASTERN Gift Card

● Choice of shopping from the latest and the largest electronics' assortment
across consumer electronics and IT products.
● Redeemable at over 51 GREAT EASTERN Stores and 19 iStores across 28
cities in the country.
● Available in various denominations to suit every requirement.
● Freedom to use the total amount on the gift card through multiple
transactions until that amount is depleted or until the expiry of the card,
whichever is earlier.
● Resistant to wear and tear.
Process to buy the GREAT EASTERN Gift Card

● The Gift Card is available for sale at all GREAT EASTERN stores
● Take the card to a cash counter. The minimum amount for loading the card
is Rs. 500.
● The cashier will take payment and activate the card.
● You can now gift this activated card. This can be redeemed in any of the
GREAT EASTERN and iStore outlets on purchase, either in full or part.
● To check the balance on this card or to check its expiry date, please contact
the CRM desk at the GREAT EASTERN store.

Where to buy the GREAT EASTERN Gift Card

GREAT EASTERN Gift Cards are available at all GREAT EASTERN stores
across the country.

Click here to locate a store close to you.

Bulk Booking of the GREAT EASTERN Gift Card

When looking to oblige an important client, to congratulate team members, or to

run a sales or incentive program, a gift card is the ideal way to all hearts. Our
Corporate Services Team is dedicated to helping businesses identify and develop
effective reward strategies and gift card solutions. Simply call Sarva Kaushik to
discuss your needs on institutional requirements or email him on the below
mentioned address to find out more about our corporate gift card solutions.

Contact Number: 011 40658053& (Landline) / 09911455633 (Mobile)Email

Address:Sarva.Kaushik@ril.com
Terms & Conditions

● This gift card is issued by GREAT EASTERN Retail Limited ("GREAT

EASTERN") and can be redeemed only against purchase of qualified
products from such retail outlets of GREAT EASTERN which may be
determined by GREAT EASTERN at its sole discretion. Please check our
website www.GREAT EASTERN.in to
● locate our stores across India and
● for an update on participating outlets.
● This gift card holds no value until activated with a minimum amount of Rs.
500/- and a maximum of Rs. 10000/-.
● This gift card cannot be recharged...
● GREAT EASTERN may, at its sole discretion, pass on the benefits of
consumer promotions to the bearer of gift cards.
● This gift card is not credit or debit or charge card and has no implied
warranties.
● This gift card is valid for a period of 12 months from the date of issue or the
last transaction, whichever is later.
● All refunds/exchanges of products purchased with the gift card will be made
in accordance with refund policy of GREAT EASTERN and reimbursed
funds will not be reloaded on the gift card, unless otherwise determined by
GREAT EASTERN in its sole discretion.
● Any unused balance on the gift card after expiry of the above validity period
will not be refunded in cash or credit for redemption.
● The bearer of the gift card will be considered the bonafide recipient of the
benefits of redemption.
 ● Lost or stolen or damaged gift cards will not be replaced or the balance, if
any, will not be refunded.

Objective of the study

To study the pricing strategies of Patra Electronics and GREAT EASTERN

To study the promotion difference between the same product retailed by the
concerned organization

Limitation of the study

The study is based upon the secondary data, collected from respective organization

No primary data has been collected directly from customers, which would have
been important.

The lack of time was a major problem in doing the project.

 CHAPTER- 2

REVIEW OF LITERATURE

 Advertising
 Salesman promotion
REVIEW OF LITERATURE

Advertising

Meaning

The word advertising is derived from two Latin Words 'Ad' and 'Verto'.

Ad- towards Verto - I turn

Literally it means to turn the people's attention to a specific thing.

Definition

Advertising is any form of paid non-personal presentation of ideas, goods, or

services for the purpose of inducing people to buy.

The process of delivering a message about ideas, goods and services, through the
media, paid by an individual sponsor.

TYPES OF ADVERTISING
Print Advertising

● Oldest media.
● Printed on some type of paper.
● Newspapers and magazines.
● Effective when people see it.
● Reach a large no. of people.

Outdoor Advertising

● Publicized product or service outdoors.

● Suitable for small business and effective option.
● Attention catcher.

Broadcast Advertising

● Radio, T.V and internet commercials.

● Reaches a wider audience.
● Great impact on listener or viewers.

Celebrity Advertising

● Use of public figures.

● Selling products or services.
● Give preference to a certain product.

Importance Of Advertising

● Advertising doesn't mean selling but

● helps in increasing sales.
● Creates awareness in people.5
● Create brand awareness.
 ● Important for buyer and seller.
● Creates regular demand.
● Provides information about the market and everything which happens
around you.
● Helps educate people.

STEPS OF ADVERTISING PROCESS

STEP 1

Identify your purpose

 Inform customers that your product or service is available and tell them how
to get it.

 Persuade customers that your product or service is better than your

competitors'.

 Remind consumers to use your product or service.

STEP 2

Target your audience

 The next step is to clearly identify to whom you want to say it.

 You want to advertise to people who will buy your product or use your
service.
  Market research can tell you who and where your target customers are.

STEP 3

Select a medium

 You want to reach as many potential customers as possible with the most
effective, efficient, and affordable medium you can select for the
advertising.

STEP 4

Create the ad

Beyond the widespread interest in great, creative advertising, your product or

service, purpose and budget are the realistic parameters.

Make sure that your ad is always appropriate for your audience, product, service
and budget.

STEP 5

Place and time the ad

When selecting where to place your ad consider to reach the right user, in the right
place at the right time.

STEP 6

Fulfill expectations

Make sure that you can fulfill the promises mentioned in your advertisement.
Optimize your advertising strategy through tracking and new innovative
technologies.

SALESMAN PROMOTION
Interdiction

Sales are the lifeblood of a business, without sales there would be no business in
the first place, therefore it is very important that if a business

wants to succeed, it should have a sales promotion strategy in mind. The

primary objective of a sales promotion is to improve a company's sales by

predicting and modifying your target customers purchasing behavior and

patterns.

Sales Promotion

● Sales Promotion refers to many kinds of selling incentives and techniques

intended to produce immediate or short-term sales effects
● Altering long term Brand Value
● It typically include freebies, coupons, samples, value-packs, refunds,
rebates, promotion-off, contests, trade shows, in-pack premiums etc
● The unifying thing among all these methods is that they all must be
communicated to the appropriate audience at the appropriate time to be
effective

Sales Promotion Audience

 Sales Promotion for Consumer

Sales Promotion for Dealers

Utility Of Sales Promotion

● Dissonance Reduction

Sales promotions reduce confusion in the consumer's mind

● First Move

Be the first to enter the consumer's mind

● Jump-start Effect

Sales promotion helps in getting the brand off the ground

● Motivation

Promos leverage the key factor of customer satisfaction

Factors Of Sale Promotion In Brand Building

● Construct

Promotions should be constructed keeping in mind brand objectives and

consumer behaviour

● Length of the Promotion

The duration should be right, not for too long or too short

● Perfect Timing
 The right time is when the consumer has the desire to spend

● Zero Hour Glitches

Sales Promotions Case Study

Promotion Title: "Phod Ke Dekho" offer

Time duration : Festive Season (Between jan 1- Feb 20, 2020)

Scheme: On purchase of a Samsung product you get a coconut

containing 2 silver coins

Prizes offered: Samsung A/C, Frost free refrigerators, Plano TV,

Samsung mobile handsets

ADVANTAGES OF SALES PROMOTION

● Importance to Consumers • Increased Buying Confidence

● Distribution of free samples is probably the fastest and best way
● through which manufacturers can push consumers to try a product.
● • Once satisfied with the quality of the sample product, consumers
● become more confident about buying a new product.
● • Reduced Rates
● . During promotional campaigns, companies offer their products at
● discounted rates.

METHODS OF SALES PROMOTION

● Some of the most common methods used in sales promotion strategies

● include:
● 1. Coupon
● 2. Promotion discounting
● 3. Gift with purchase offers
● 4. Sampling
● 5. Mail in offers and rebates
● 6. Refund and premium offers
● 7. Group promotions
● 8. Frequent user loyalty incentives
● 9. Point-of-sale displays
 CHAPTER-3

METHODOLOGY RESEARCH DESIGN (EXPLORATORY,

ANALYTICALETC.)

 Research Design

 Data Collection Method

 Primary Data

 Data Analysis

 Secondary Data
RESEARCH METHODOLOGY

Research Design
It is a descriptive survey which investigated the extent to which the
retailors of electronic consumer goods and their promotion fixation is
concerned.

Data Collection method

Data is distinct information that is formatted in a special way. Data exists in a

variety of forms, like text on paper or bytes stored in electronic memory. Basically
Data is of two types i.e. Primary and secondary data. This project is confined with
secondary data.

Primary data
Data collected directly from source using interview, questionnaire or survey
method.

Secondary data
Data collected from sources like journal, newspaper, procure, manuals or
websites.

The data collected for this project is a form of secondary data as it is collected
from the respective firm’s product manual and promotion quotes

Data Analysis
Data analysis is done by comparing promotions of six segments of electronic
commodity such as washing machine, led tv, refregerators etc. graphical
presentation is made to understand the minute promotion differences.
 CHAPTER-4

DATA ANALYSIS AND FINDING

Data Analysis And Finding

Interpretation: From the above diagram and tabular presentation its clear that
the promotions of the products are identical however the promotion of 1.5 ton and 2
ton segment of patra electronics is lower than the GREAT EASTERN, otherwise 2
ton of Voltas and Lg and 1 ton of Samsung, LG and voltas of GREAT EASTERN is
lower than the patra electronics

All the interpretations of graphs in indirect speech

→: It was found out that in washing machine segment the promotions of patra
electronics is better than the GREAT EASTERN , particularly 6.5 & 8 k.g.
product.

→: It was found out that in Cooler segment the promotion of Y and Z segment in
patra electronics is higher than the GREAT EASTERN, but in X category
product is lower

→: It was found out that in microwave segment the promotion of patra electronics
Samsung is almost lower than the GREAT EASTERN and otherwise three types of
product XYZ the all product are those promotions up and down of patra electronics
and GREAT EASTERN promotions
→: It was found out that in LED TV segment the promotion of XY segment of
Samsung and Y of Lg is lower promotion of patra electronics and otherwise
GREAT EASTERN having rest segment of Samsung, Lg and Sony is lower than
patra electronics promotions

→:It was found out that in Air conditioner segment the promotion of 1.5 ton and
2 ton segment of patra electronics is lower than the GREAT EASTERN, otherwise
2 ton of Voltas and Lg and 1 ton of Samsung, LG and Voltas of GREAT
EASTERN is lower than the patra electronics

→: It was found out that in Refrigerator segment the promotion of 250 to 300 kg
and 300 to 400 kg segment of patra electronics is lower than the GREAT
EASTERN, otherwise 190 to 195 of whirlpool and Lg and 250 to 300 of Samsung,
LG and whirlpool of GREAT EASTERN is lower than the patra electronics

→: It was found out that in water purifier segment the promotion of

patraelectronics RO, UV of bluestar promotions is lower than the GREAT
EASTERN, but RO+UV promotions higherand another two product pureit and kent
are both of same up and down pricing policy of patra electronics and GREAT
EASTERN.
 CHAPTER-5

SUGGESTIONS

→: Customer has to identify the place where the respective product is going to be
cheaper. For that process the customer has to collect the promotion quotation from
the each of the place

→: The promotions of the products vary for respective segments in concerned

retailers. It cannot be concluded which retailer provided product of lower
promotion.

→: A customer should not focus on the promotion only strategy rather; it has to
identify the effective services provided by respective retailer

→: In my opinion a customer’s lead to purchase such product during a seasoned

market to avail various lucrative offer
→: A retailer should give shoppers a gift, for active their reciprocity reflex. It is
triggered when you give people something for free, and causes them to feel
obligated to do something return.

→: Giving the gift is a long –established way to boost sales.

 CONCLUSION
The report is prepared on the comparative pricing policy of GREAT EASTERN and
patra electronics has become a trusted and renowned name in the field of electronics
in odisha. At present it has stores at all major places of odisha it’s still growing .The
main mission of patra electronics to provide our customer wide range of product to
choose from with lower promotion and to take an extra step to provide best service
to its valuable customers.

Reliance Retail has the distinction of operating the largest consumer electronics
store chain in India through a network of over 7,700 GREAT EASTERN and jio
stores.

GREAT EASTERN offers over 200 national and international brands offering a
widest assortment of products spanning across Audio & Video products, Digital
Cameras, Durables like Air Conditioners, Refrigerators, Washing Machines,
Microwave Ovens, Water Purifiers, Kitchen and Home Appliances, Gaming
Consoles & Games, Computers, Laptops, Tablets & Peripherals, Mobile and Fixed
line instruments as well as a wide range of accessories and new-age gadgets across
all major product categories.

The report aims to study the promotion strategy of Patra electronics and GREAT
EASTERN and to study the promotion difference between the same product
retained by the concerned organization. It was found that in washing machine
segment the promotions of patra electronics is better than the GREAT EASTERN
and that in cooler segment the promotion of Y&Z segment in patra electronics is
higher than the GREAT EASTERN, it was found out that in LEDTV segment the
promotion of XY segment of Samsung and Y of Lg is lower promotion of patra
electronics and otherwise GREAT EASTERN having rest segment of Samsung, Lg
and Sony is lower than patra electronics promotions. It was also water purifier
segment the promotion of patraelectronics RO, UV of bluestar promotions is lower
than the GREAT EASTERN, but RO+UV promotions higher and another two
product pureit and kent are both of same up and down pricing policy of patra
electronics and GREAT EASTERN.

From the above finding certain suggestions can be commented such as:-

Customer has to identify the place where the respective product is going to be
cheaper. For that process the customer has to collect the promotion quotation from
the each of the place. A customer should not focus on the promotion only strategy
rather; it has to identify the effective services provided by respective retailer. A
retailer should give shoppers a gift, for active their reciprocity reflex. It is triggered
when you give people something for free, and causes them to feel obligated to do
something return.
 BIBLIOGRAPHY AND REFERENCE

https://www.vediozonein/

http://www.patraretail.com/index.php

http://www.economicsdiscussion.net/promotion/pricing-policies-objectives-and-
techniques-with-diagram/20148

https://www.marketingteacher.com/pricing-strategies/

https://smallbusiness.chron.com/different-types-pricing-strategy-4688.html