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HOW TO REVIEW

By Pushker Srivastava
B.Tech., MBA, PGDCA, MMC

Ex. Production Manager, SAIL, Ministry of Steel, Govt. of India Corporate Trainer & Consultant (IT & Digital Media) Visiting Professor Indian Institute of Mass Communication Jawaharlal Nehru University University of Delhi GGS IP University ICAR Universities Corporate Trainer Indian Armed Forces Indian Coastal Guards Border Security Force Indian Information Service Media consultant and adviser UNICEF BBC

HOW TO REVIEW

Functions of Media
To inform To educate To entertain To persuade

HOW TO REVIEW REVIEW (Appreciation of an Art) Of a TV serial or film Of a book recently published Of a newly launched magazine Of a play or a theatre art - dance or dance drama Of exhibition or Fair Of solo painting exhibition Of music CDs and cassettes

HOW TO REVIEW

Review would be of some creations, which are part of the society. (Positive or negative attitudes of infotainment, art etc.)

HOW TO REVIEW A reviewer must review the work Comparison and contrast Comparable background A subjective piece of writing The personal view of reviewer hence is subjective The reviewer must not be biased and should have complete knowledge of his subject and specialization

HOW TO REVIEW To criticize a work for the sake of the criticism is not the aim of review The commendable work should be highlighted and praised with all the positive points A critic should not ignite a controversy There should not be a hasty judgment or review

HOW TO REVIEW A critic must be an ornament to his profession He must be a father figure to the art or the artist His aim is to highlight the positive attitudes of the art which is beneficial for the society He should give correct information to the readers

HOW TO REVIEW A critic is the watchdog of good taste Well informed critic is a nation builder He should have no malice or ill will for any artist as he is suppose to give unbiased comment on the artwork Conclusion should be clear and to the point without any confusion A negative or controversial work should be discouraged for reviewing You should review the creation and not the creator

HOW TO REVIEW

Must elements in the review of a book Name of the book Name of the writer / author Name of the publisher Price No. of pages Year of publication

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