Marketing Plan for Maggi Noodles

Submitted to

Abul Khair Joyte

Submitted by

Marketing Warriors
Submission date

2nd March 2012

MARKETING

Name

ID

Raihan-Ul-Mahmud Abrar Tamanna Tasnim Manzur Mohim Minhaz Alam Chowdhury-MAC Sajib uddin Ovi

0810251 0920375 0930091 1020313 1030396

Executive summary
Nestle Bangladesh Limited is a leading Food company with lots of global strategic brands operating in Bangladesh. MAGGI is one of the strategic brands of Nestle Bangladesh Limited. MAGGI is still the number one brand of noodles in Bangladesh. Its market is around 60% and till 2003 MAGGI grew by 30% annually. However in 2004, growth virtually stopped and competitor started eating away market share of MAGGI. Till date MAGGI is the largest spender in communication. In 2006 MAGGI was relaunched with anew health and taste positioning

The concept of added value is that the customer gains some additional advantage without having to pay for it or sometimes pay little/some amount compared with its value provided to the consumer. Adding perceived value to a certain product/ service is required to enhance the offer along with the product. It allows the consumer to rethink about certain product/service and compare with the rest of alternative that the competitors have in market. This make direct price or other values provided with goods and services comparisons more difficult for prospective customer, thus making more chance for consumers to pick the value added product therefore the companys value profit margin. So, it can be said that added value allows firms to market their product more successfully, emphasizing strength of brand as opposed to commodity. Higher added value products are fewer prices elastic and harder to copy.

Table of content 1. Situation Analysis 1 2. Market Oppertunities and Issues 7 3. Value Additions 9 4. Marketing Objective 12 5. Budget for the plan 14 6. Target Matket 16 7. Positioning 17 8. Marketing MIX 18 9. Concluison 19 10. References 20