SUMBUL ABBASI AKASH VERMA SAFIYA KUNAL MITTAL MAYANK BANNASI ASHISH KUMAR

PRODUCT

MOBILE PHONES

TYPE
INDUSTRY FOUNDERS HEADQUARTER

PUBLIC
TELECOMMUNICATIONS FREDRIK IDESTAM & LEO MECHELIN ESPOO, FINLAND

GLOBAL PRESENCE
EUROPE MIDDLE EAST AND AFRICA AMERICAS ASIA PACIFIC CHINA, HONG KONG AND TAIWAN

PRESENCE IN INDIA
India is the second largest market for Nokia.
Nokia owns 49.2% of the Indian handset market. Nokia operating system is used on 94% of the smartphones used in India. Rural market of nokia phone is still in its early stage of growth

AGE

USE

NOKIA MOBILE USED BY:

YOUNG OLD MARRIED UNMARIED

>6
6-11 12-19 20-34 35-49 50 +

NO
NO YES YES YES YES USERS BY SEX

MALE

FEMALE

USERS ACCORDING TO OCCUPTION

Nokia mobile is used by employed as well as unemployed person.

Nokia Research Centre (NRC) and the University of Cambridge have developed a nanotechnology concept device, called the Morph.

OVI is the name for Nokia's "umbrella concept" Internet

services. MY NOKIA - Nokia offers a free personalised service to its subscribers called My Nokia.

At present the brand ambassadors of Nokia mobile phone are Ranbir kapoor and Priyanka chopra.

Social class HIGHER CLASS MIDDLE CLASS LOWER CLASS

Range 15K+ 5K - 15K 1K 5K

Product ID E7, N900, N8, X700 C7, E72, 6700 1616, X101, 1280, C100

NOKIA mobile phones like E-series and QWERTY key series are basically used by business professionals.

Sales

5.6% 7.3%

13.4%

49.2 % 20.5%

NOKIA

SAMSUNG
LG SONY ERICSSON OTHES

Source : in.fianace.

Bold Strategic Intent Innovation through Value Chain Collective leadership

Global R & D Networks

Competition and Co-operation Customer Focus

There are several analogies and similarities that have been often drawn between the trends of India (developing countries) and the developed countries. As the level of disposable incomes rise in India, Nokia should be wary of the fact that in its focus to provide cost effectiveness, it should not forget that the demand for high end services in India will also be on the rise. To maintain its stronghold, it should evolve its focus with the ever changing Indian dynamics.