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Brand Focus 1
Brand Focus 1
quality of metal
Europeans began to settle in north america and came up with the concept of
branding
Medicine and tobacco manufacturers are the U.S. pioneers of branding
Names like cantaloupe, rock candy, lone jack are the brand names helpful in selling tobacco products
EMERGENCE OF NATIONAL MANUFACTURER BRANDS: 1860 TO 1914
1. 2. 3. 4. 5. 6.
7.
1870 with first federal trademark law, first mark submitted was underwood devil in 1870, november 29
DOMINANCE OF MASS MARKETED BRANDS: 1915 TO 1929 From 1915 next 15 year saw increasing acceptance of manufacturers
brands
Marketing and design of the product became more sophisticated and also
After world war 2 the demand for high quality brands increases
Reasons were, 1. 2.
3.
4.
A successful brand manager had to be a versatile jack of all trades. Factors are:
1. 2.
4. Decision making
5. Communication skills 6. Handling tasks simultaneously