An Assignment on Integrated Marketing Communication

Prepared for : Dr. Sadia Shermeen Associate Professor Department of Marketing Dhaka University

Prepared by: EXODUS Department of Marketing 13th Batch Sec- A MBA, 2nd semester Dhaka University

EXODUS
Group Leader : S.M. Anamul Hasan (29) Group Member : Sagar Saha (07) Rashed Mostafa (25) Shafikul Islam (45) Rubayet Hasan (53) ASM Nur E Elahi (125) Abir Khondker (163) Jewel Chakma (177)

IMC tools used by

1) 2) 3) 4)

Use direct sales tools with Reebok shop with discount too Provide free register for account option for interactive marketing Segmentations for men, women & kids for advertising Also segments product item like apparel, sports, footwear for sales promotion

1) 2) 3) 4)

Provide free account for customers for interactive marketing Allow shopping list option for registered user can be a direct sales tool Provides lots of information about their products can be an internet marketing tool Segments products based on hair, nails, face, eyes, lips here they used direct marketing

1) Contains four main sections for customer who would like to travel with United Airlines , including flight, hotel, car, vacation, as a direct marketing tool 2) Free registration option for interactive marketing tool 3) They also provide shopping from their website for apparel, gifts can be treated as a sales promotion tool

1) Free registration for interaction marketing tool 2) Using social network sites for public relation 3) They also presents product information and nutrition information for sales promotion