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  • Corporate Level Strategies of MC Donald's: Presented By: Maninder Kaur Roll No. 5439

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    Maninder Kaur Gurna
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    McDonald's corporate level strategies include concentrating on its core fast food business, international expansion into over 119 countries including India where it introduced products tailored to local tastes, and vertical integration to control aspects of its supply chain. The history of McDonald's began in 1940 in California when brothers Dick and Mac McDonald started a small barbecue drive-in restaurant that was later expanded into the well-known global brand by their business partner Ray Kroc.

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    McDonald's corporate level strategies include concentrating on its core fast food business, international expansion into over 119 countries including India where it introduced products tailored to local tastes, and vertical integration to control aspects of its supply chain. The history of McDonald's began in 1940 in California when brothers Dick and Mac McDonald started a small barbecue drive-in restaurant that was later expanded into the well-known global brand by their business partner Ray Kroc.

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    18 views11 pages

    Corporate Level Strategies of MC Donald's: Presented By: Maninder Kaur Roll No. 5439

    Uploaded by

    Maninder Kaur Gurna
    McDonald's corporate level strategies include concentrating on its core fast food business, international expansion into over 119 countries including India where it introduced products tailored to local tastes, and vertical integration to control aspects of its supply chain. The history of McDonald's began in 1940 in California when brothers Dick and Mac McDonald started a small barbecue drive-in restaurant that was later expanded into the well-known global brand by their business partner Ray Kroc.

    Copyright:

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    of 11

    Corporate Level Strategies of Mc Donald's

    Presented by: Maninder Kaur Roll no. 5439

    What is Strategy? Hierarchal Levels of Strategy

    Corporate Level Strategies of

    History of McDonalds
    The McDonald's concept was introduced in San Bernardino, California by Dick and Mac in 1940. It was modified and expanded by their business partner, Ray Kroc, who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald's Corporation. In 1996 McDonald's entered India for the first time, where it offered a Big Mac made with lamb called the Maharaja Mac. Mc Donalds is a fast food restaurant operating on a global basis. It is operating on 119 countries world wide.

    Four Main Strategies at Corporate Level


    Concentrate on a single business Diversification International Expansion. Vertical Integration.

    Concentrate on a Single Task

    Related Diversification

    Unrelated Diversification

    International Expansion

    Vertical Backward Integration

    Conclusion

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